Author Archives: Stacey Hirvela

About Stacey Hirvela

Stacey Hirvela (stacey@springmeadownursery.com) is the social media and cause marketing specialist for Spring Meadow Nurseries and Proven Winners’ ColorChoice Shrubs.

Reinventing Old Genera

It’s a question asked every time plant development companies introduce a new variety of a plant that’s already well-established in our industry: Do we really need another ______? Yet the idea of demanding that companies like Apple or Sony justify the release of new versions of their products is laughable. In other industries, constant innovation