Have a plan. If you’re a smaller grower and you aspire to be a one-stop shop – better plan for rapid growth. If you’re a larger grower who has a long-time specialty – double-down on your dominance in that category or else plan to widen your product mix. Just don’t end up in the middle of the road. As the Pretenders observed, that’s where you’ll see the darndest things.
About Jim Sulecki
Jim Sulecki is the corporate content director for Meister Media Worldwide. He spent several years covering the floriculture market as a Greenhouse Grower editor.