Author Archives: Vinny Naab

About Vinny Naab

Vinny Naab is owner of Naab Horticultural Marketing, LLC, a consultant to the horticulture market. Contact him at vincent_naab@haabhortmktg.com.

Strategies For A Successful Spring

Spring 2009 promises to be one of the most interesting and perhaps difficult selling seasons that we have seen in some time. What can we expect from the American consumer this spring? Garden center retailers across the Unites States are cautiously optimistic that folks will be out in numbers and spending a fair share on

A Changing Landscape by Vinny Naab

Think back 25 years ago and imagine what the retail landscape in the garden business looked like. Back then, Kmart truly was one of the few big box retailers that dominated the market. Wal-Mart and Home Depot were into huge growth cycles soon to be followed by Lowe’s. The garden business was driven by successful

Is Fall For Planting?

Ah yes, that is the question. Naturally, if you’ve been anywhere remotely connected to the garden center industry, you would know that indeed fall is for planting (with apologies to the Sunbelt markets, where almost anytime is for planting except in the searing heat of the summertime). Why is fall for planting? It is absolutely proven

Demystifying Pay-By-Scan

I recently participated in a group discussion at the Super Floral Show in Salt Lake City covering the topic of pay-by-scan or as some call it, VMI, or Vendor Managed Inventory. This is a program that has received a lot of attention in the last two years, ever since The Home Depot launched this program across

Take The Money

This story could be about "Any Retailer USA." The names have been changed to protect the innocent. It does not reflect the majority but it certainly is happening in many locations across the country. Imagine yourself out on a shopping excursion anxious to dig in to a weekend project of planting, maintenance and yard work when

Nursery Service Program Review

Over the last six to eight years, third-party nursery service has developed extensively in the mass market arena, particularly at The Home Depot and Lowe’s. More recently, as in this year, Wal-Mart also has begun to test the concept in select markets and will be studying the results to see if the program bears expanding, maintaining

Growers Taking Charge

The relationship between grower and retailer continues to evolve in significant ways. This month, Greenhouse Grower explores aspects of this evolution. In my experience, I have seen the relationships change rather dramatically, in many cases, from the way buyers and sellers typically interacted in the categories. One thing is for sure – in today’s retail