Author Archives: Will Carlson

About Will Carlson

Will Carlson is a Michigan State University emeritus professor who has devoted his career to educating growers. He also had the vision to launch Greenhouse Grower magazine with Dick Meister more than 25 years ago.

Time To Refocus

Last month, I promised I would share a few ideas on how to avoid or repair the damage when the bottom drops out of your business. I am writing this as 2009 draws to a close. You are reading it in February, when you are in the midst of your spring season. All of us

Make It Happen Again

Every obstacle presents an opportunity. Our industry has taken advantage of opportunities before, and now we have to do it again. At Christmas, you could see big changes in approach occurring at the major retailers. The major Christmas toy sales started in mid-October, and the major toy stores and mega-chains started selling toys at year-end

Times Change Quickly

The entire United States financial system was on the verge of bankruptcy. If it had not been for the federal government’s intervention, the whole system would have collapsed. Some unscrupulous individuals stole hundreds of billions of dollars at the expense of all of the honest workers and citizens. In only days, the government printed the

Life Is A Challenge

Here we are in October, planning for the spring of 2010. If you’re like me, you read the business papers, check the stock market, find out how many people are unemployed and what our national debt is. You also look at interest rates and whether bank credit will be available in order to finance your

What Goes Around Comes Around

My wife’s mother often used the statement in the headline to indicate what you did in the past will come around to haunt you in the future. She was one of the kindest and most considerate people I have ever met. She worked hard, took care of her home, was a great cook and would

Just Ask To Sell More

I met a new friend who works in the rubber industry as a sales manager. He is a great guy who is deeply involved in that industry, as well as with his church and the Michigan State University (MSU) community. His wife is also involved with MSU activities as a Master Gardener and volunteers as

Don’t Worry, Be Happy

Have you ever had the feeling you were sitting on a gold mine but no one wanted gold? Or that you had a $1 million home but no one could afford to buy it from you? Or that you owned a business but no one wanted to invest in it? Or that you stockpiled fuel

Be Prepared For Change

As I’ve told you before, I’m a Danish storyteller. Here is a story about my father:  My father was born in Sweden in 1900. He moved with his family to Bornholm, Denmark in 1908 because his father was a stonemason, and there was a quarry on that island.   In 1916, he immigrated to the

Don’t Forget The People Who Made It Happen

My wife Barbara and I recently attended the funeral for my former secretary’s husband, Jim Allen. Sandy worked with me for more than 25 years. She was one of the most important assets I had during my time at Michigan State University (MSU). Barbara and Sandy managed the two businesses I had. They organized conferences