Lin Schmale 1996

April 23, 2016

SAF’s Lin Schmale Offers Lessons From An Industry Lobbyist

Schmale represented the floriculture industry on Capitol Hill for more than 20 years. The advocate has recently retired, and shares some valuable insights from her career.

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Scott Schaefer Aris CEO

April 22, 2016

New Aris CEO Scott Schaefer Looks Forward To Dealing With Greenhouse Industry’s Challenges And Opportunities

Schaefer, who has been with Aris for 15 years, grew up working at his family’s greenhouse operation in Illinois.

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Krause Berry Farms Farm To Table Dinner

April 20, 2016

What The Floriculture Industry Can Learn From Farm Marketers (And Vice Versa)

Although we have a lot in common with the produce industry, there is much we can learn from one another.

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Janeen Wright

April 18, 2016

Three Lessons From A Master Greenhouse Vegetable Grower

Three lessons from greenhouse vegetable grower Casey Houweling that you can apply to your business.

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Costa Farms Container Ideas E-Book

April 12, 2016

Costa Farms Targets Consumers With New Container Gardening E-Book

The electronic book offers tips on container selection, design, and plant care for millennials looking to grow in small spaces.

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An Edible Evening At Stephen F Austin

April 11, 2016

How The Greenhouse Industry Can Propagate Gardeners The Same Way It Propagates Plants

Jared Barnes at Stephen F. Austin University says we are the experts at propagating plants. That’s knowledge we can put to good use to envision how to attract new gardeners and future horticulturists to the industry.

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Sanitation programs are essential to preventing and removing food safety concerns.

April 7, 2016

USDA Launches GroupGAP Program For Fruit And Vegetable Growers

The new certification program is designed to help small and mid-size growers, including greenhouse vegetable producers, comply with new food safety regulations.

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Tropical Fruit Tree Selection (Hopkins Tropical Fruit Nursery)

April 7, 2016

University Of Florida Research Shows Consumers Value Local And Organic When Buying Fruit-Producing Plants

Compared to conventional plants, consumers reported a higher purchasing likelihood for certified organic or organically produced fruit plants.

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Congressional Action Days 2016

April 5, 2016

Floral Industry Leaders Make Progress And (In Some Cases) Gain Victory During Congressional Action Days

Nearly 90 floral industry members gathered in the nation’s capital in March to meet with lawmakers in the annual event coordinated by the Society of American Florists.

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Casey Houweling, owner of Houweling's Tomatoes

April 4, 2016

Houweling’s Tomatoes Grows Produce With Mastery Under Glass

Houweling’s Tomatoes, winner of Greenhouse Grower’s Excellence in Vegetable Production award for 2015, exceeds industry standards for locally grown produce while pioneering innovative technologies that improve sustainability.

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Student Video Horticulture Education

April 2, 2016

Use Videos Featuring Your Millennial Employees To Recruit New Talent

Your Millennial employees may be the best spokespeople you have for your business. Why not encourage them to make a 30-second video talking about why they got into horticulture?

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Random Acts Of Flowers

March 31, 2016

The Floriculture Industry Needs A Unified Message To Promote Plants, Flowers, And Gardening

Seeing the sneak preview of the new varieties that will be presented at California Spring Trials (CAST) spurs a visceral reaction in me. I’m giddy and excited about these gorgeous plants, having taken in some of their beauty and excellent performance already at Costa Farms’ Season Premier. I’m excited to travel to Spring Trials and that spring is coming, and I’m ready to dig in and get gardening. I’m guessing many of you feel the same way. And it’s likely that consumers do, too. Nearly a year ago, upon returning from California Spring Trials, I lamented the absence of ideas translated from CAST to retail. The beautiful displays, the breathtaking combinations, the clever marketing — somehow, all of that effort and enthusiasm focused on business-to-business promotion is not being funneled effectively to the consumer. As an industry, we are not good at working together to market our products in a clear, […]

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