baker creative

June 23, 2015

Baker Creative Wins International Award For Work With Jiffy Group

Baker Creative, a local branding agency, was recently selected as a Gold Award winner for the Association of Marketing and Communication Professionals’ 2015 Hermes Creative Awards. Baker Creative won in the Advertising/Direct Mail Piece category for creating a factory opening invitation mailer for Jiffy Group . Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. The Hermes Gold Award is presented to those entries judged to exceed the high standards of the industry norm. Only 22 percent of the entrants received the award. “When Jiffy needed to make a splash to draw attention to the opening of its new substrate facility in West Bridgewater, Mass., we turned to Baker Creative. The video card created by Baker Creative assisted us greatly with getting the much needed attention when inviting professional growers to the official opening,” a Jiffy Group […]

Read More
AmericanHort_HortScholars

June 23, 2015

AmericanHort Announces 2015 HortScholars

AmericanHort has selected six students from across the country to serve as this year’s HortScholars. This rigorous, competitive application process identifies some of the industry’s brightest professionals and helps to launch their careers in horticulture by providing education and networking opportunities. The goal of the HortScholars program is to provide students with an enriching professional development experience that increases their knowledge, industry awareness and career enthusiasm. 2015 HortScholars: • Sarah Leach Smith, University of Delaware • Bobby Nance, Virginia Tech • Madeline Olberg, Purdue University • Nick Sobecki, Ohio University • Emily Teng, University of Hawaii • William Yoho Jr,, Ohio State University Agricultural Technical Institute HortScholars will be on-site at Cultivate’15 (July 11-14 in Columbus, Ohio) and receive complimentary Cultivate registration, lodging and meals. Additionally, they will receive a complimentary one-year AmericanHort membership. On-site at Cultivate’15, HortScholars will assist the Generation Next Community with events, conduct presentations that share […]

Read More
July 2015_GROW Perspective_Katie Ketelson

June 23, 2015

MegaMashups Take Plants To The People

It’s no secret I love plants. It’s probably not much of a secret that I love beer, too. And in my perfect world, I’d have a permanent beer garden decorated with galvanized containers stuffed full of flowers, high-rising arches of hops and endless rows of hydroponic strawberries for everbearing enjoyment. But all that costs mega money, so I’ve settled (for now) on orchestrating mega mashups focused on my loves mentioned above, striving to reach an audience that doesn’t even know our industry exists. I’ve long preached about how we need to go to the people. Meet them on their turf, so-to-speak. We can’t expect Gen X or the Millennials, or heck, even my parents, to walk into our garden centers on a whimsy. And frankly, why would you want to be so passive? Your customer spends their extra dollars at the coffee shop, at the mall and at the bar. […]

Read More
Michigan State University’s Bailey GREENhouse Sells Produce And Tea To Campus Dining Facilities

June 20, 2015

Michigan State University’s Bailey GREENhouse Sells Produce And Tea To Campus Dining Facilities

A greenhouse operated primarily by Michigan State University (MSU) students has begun exploring new crops, including herbs, to produce a line of tea. The Bailey GREENhouse, completed in 2012, gives students from MSU’s Residential Initiative for the Study of the Environment (RISE) the opportunity to experience hands-on learning about organic growing methods, composting and the food cycle. The greenhouse, which was built in partnership with Residential and Hospitality Services, the Department of Community Sustainability, RISE and the Student Organic Farm, is a passive solar hoop house intended for the production of certified organic culinary herbs and salad mixes. Students plant, grow and harvest herbs and microgreens using soil from university composts. All of the produce is certified organic, and is sold to MSU dining facilities, including Brody Square, The Gallery at Snyder and Phillips Halls, the McDonel test kitchen and the Kellogg Center Hotel & Conference Center. The new tea line […]

Read More
Sporticulture Offers A Way For Growers To Promote Plants And Football

June 20, 2015

Sporticulture Offers A Way For Growers To Promote Plants And Football

Cortland Smith, the president of Walnut Springs Nursery in Glenwood, Md., has two passions: plants and sports, specifically football. Earlier this year, he found an opportunity to blend them together in a way he hopes will benefit the entire industry. This past spring, Smith launched a company called Sporticulture, Inc., which provides access to sports licensing and marketing opportunities to growers, retailers and landscape contractors. The company’s first partnership is with the National Football League. Working through Sporticulture, growers will have the ability to produce team color plants in officially licensed NFL containers and tags. “Walnut Springs is a grower first and foremost, and Cort wants a program to benefit growers and give them the opportunity to add profit margins and sell plants at a higher price utilizing the power of the NFL brand,” says Pete Gilmore, director of business development at Sporticulture. “We are encouraging growers to utilize their […]

Read More
peggy_michael_leider

June 19, 2015

American Floral Endowment Memorial Tribute Established for Peggy and Michael Leider

Past American Floral Endowment (AFE) Chairman Jim Leider suffered the losses of his wife and son this year, first with the death of Peggy, who passed away on March 23, and two months later with the death of his and Peggy’s oldest son Michael, who died on May 24. Peggy succumbed to a long battle with cancer at age 76, and Michael, age 54, also passed away after a brief but painful battle with cancer. “Both Peggy and Michael have given a tremendous amount of support to the industry, side by side with Jim Leider. This is our way of honoring their legacy, by also allowing others to give back to the industry they love, in their names,” Ken and Randy Tagawa said in a joint statement. Peggy first met Leider at Cornell University, and later moved to Chicago to marry him. She was a major supporter of the family […]

Read More
Urban Gardens

June 19, 2015

Urban Gardens Feed The World On A Local Level

Growing food in small spaces and urban gardening go hand in hand, no surprise there. But the fact that there are 200 million urban farmers worldwide, supplying food to 700 million people may be a startling revelation to those who equate food production with large rural farms. According to a fact sheet report from the Food of Agriculture Organization of the United Nations entitled “Feeding Cities, The Role of Urban Agriculture,” the 700 million people urban farmers supply with produce accounts for 12 percent of the world population. Aside from the obvious benefit of helping to feed a burgeoning world population, urban farms, the newest trend in a greener future, are a source of revenue for under- or unemployed residents. They also provide on-the-job youth training and community education and shorten the journey from farm to plate. And the benefits don’t end there. Urban farms may be small, but they have […]

Read More
american-hort-logo

June 18, 2015

Introducing SHIFT: An AmericanHort Initiative

AmericanHort, along with its research affiliate the Horticultural Research Institute (HRI), introduces SHIFT: An AmericanHort initiative. This innovative research project takes a hard look at the future of the industry. What was once announced as the “the future of retail” research project isn’t just about retail anymore — it’s about how the collective industry can rise to the challenge of meeting modern and future consumers’ expectations. This research demands a shift in strategies, thinking and paradigms. It forces us to think and to ask ourselves, “What if we started doing things differently?” SHIFT is the largest research initiative of its kind for the industry. The resulting data, insights and recommendations paint a clear picture of opportunity for all industry businesses to capitalize on trends and even get ahead of the curve. SHIFT is the future of consumers, the future of retail, the future of the supply chain and the future […]

Read More

June 17, 2015

Marketing Ideas You Want To See From 2015 California Spring Trials

Back when California Spring Trials (CAST) were still called Pack Trials, new plants were placed on growing benches in packs so attendees could see for themselves how uniformly the plants grow. It was practical and useful. Today, CAST is primarily about introducing new plants in a way that catches your imagination and convinces you that these plants are not only disease resistant, need almost no inputs, including plant growth regulators (PGRs) and have excellent timing, but also that they are plants consumers will fall in love with. In other words, marketing. Some of the breeders go a few steps further and pull together ideas and information that growers can use for their own businesses. It can be methods to connect better with their retail customers or even to help promote our industry and its great plants directly to the public. Here are some of the standouts from CAST 2015. Pacific […]

Read More
AFE young professionals council

June 17, 2015

AFE Launches Young Professionals Council

The American Floral Endowment (AFE) has established the Young Professionals Council (YPC), which consists of 21- to 35-year-old students and professionals in the floral industry. YPC members will use their skills and strengths to help reach other young professionals interested in becoming leaders in the floral industry, provide guidance and feedback on AFE’s programs, and get involved in leadership and learning opportunities through AFE’s programs. “There are crucial industry challenges that need to be addressed, and the YPC is a significant program that I believe will help benefit the industry. I look forward to working with the driven young members of this group to help spread awareness of AFE and build a stronger future,” says AFE trustee and YPC board liaison Dwight Larimer. Current members include: • Tha Cha, grower at Cha Veggies • Joshua Craver, Ph.D. student at Purdue University • Eric Fernandez, director of mass markets and business […]

Read More
thermoflor

June 16, 2015

Philip Schaafsma To Represent Thermoflor In The U.S.

Philip Schaafsma is a new sales representative for Thermoflor, a company with a lot of experience building garden centers worldwide. The history of the Dutch construction company Thermoflor goes all the way back to 1877. Since then, the company has been through a lot of changes, from simple conservatories to complex glass and steel turnkey projects. With a new sales representative, Thermoflor is well equipped to service the American market. Previously, Petitti Garden Center (Avon, Ohio), Chuck Hafner (Syracuse, N.Y.), Jacob’s Garden (Ottowa Lake, Mich.), Hicks Nurseries (Westbury, N.Y.) and Holes (Alberta, Ca.) were all built by Thermoflor. After a period of absence, the company is now  represented in the U.S. and Canada by Schaafsma, who has more than 40 years of experience in retail lawn and garden, greenhouse growing and the floral industry, and is a former board member of the Garden Centers of America. Schaafsma is the former owner […]

Read More