April 26, 2016
“Bee-Friendly” Labels Matter To Plant Consumers, According To Study
Research at Michigan State University shows ornamental plant buyers understand and respond to bee-friendly production practices.
May 3, 2016
Migrant Farm Workers Moving Around Less Than In The Past, According To New Study
The number of farm workers who migrate and work on multiple farms during the growing season dropped from 55% in 1998 to 20% in 2009.
April 25, 2016
University of Florida Offering Online Training Courses For Greenhouse Growers
There will be five courses offered, with the first starting on May 30. Courses are available in both English and Spanish and range from beginner level to advanced education.
April 24, 2016
9 Business Predictions Smart Brands Should Pay Attention To
Andreas von der Heydt, Director of Kindle at Amazon, recently predicted what smart businesses will do in 2016 to strengthen their brands and promote their products.
April 23, 2016
SAF’s Lin Schmale Offers Lessons From An Industry Lobbyist
Schmale represented the floriculture industry on Capitol Hill for more than 20 years. The advocate has recently retired, and shares some valuable insights from her career.
April 22, 2016
New Aris CEO Scott Schaefer Looks Forward To Dealing With Greenhouse Industry’s Challenges And Opportunities
Schaefer, who has been with Aris for 15 years, grew up working at his family’s greenhouse operation in Illinois.
April 20, 2016
What The Floriculture Industry Can Learn From Farm Marketers (And Vice Versa)
Although we have a lot in common with the produce industry, there is much we can learn from one another.
April 18, 2016
Three Lessons From A Master Greenhouse Vegetable Grower
Three lessons from greenhouse vegetable grower Casey Houweling that you can apply to your business.
April 12, 2016
Costa Farms Targets Consumers With New Container Gardening E-Book
The electronic book offers tips on container selection, design, and plant care for millennials looking to grow in small spaces.
April 11, 2016
How The Greenhouse Industry Can Propagate Gardeners The Same Way It Propagates Plants
Jared Barnes at Stephen F. Austin University says we are the experts at propagating plants. That’s knowledge we can put to good use to envision how to attract new gardeners and future horticulturists to the industry.
April 7, 2016
USDA Launches GroupGAP Program For Fruit And Vegetable Growers
The new certification program is designed to help small and mid-size growers, including greenhouse vegetable producers, comply with new food safety regulations.
April 7, 2016
University Of Florida Research Shows Consumers Value Local And Organic When Buying Fruit-Producing Plants
Compared to conventional plants, consumers reported a higher purchasing likelihood for certified organic or organically produced fruit plants.
April 5, 2016
Floral Industry Leaders Make Progress And (In Some Cases) Gain Victory During Congressional Action Days
Nearly 90 floral industry members gathered in the nation’s capital in March to meet with lawmakers in the annual event coordinated by the Society of American Florists.
April 4, 2016
Houweling’s Tomatoes Grows Produce With Mastery Under Glass
Houweling’s Tomatoes, winner of Greenhouse Grower’s Excellence in Vegetable Production award for 2015, exceeds industry standards for locally grown produce while pioneering innovative technologies that improve sustainability.
April 2, 2016
Use Videos Featuring Your Millennial Employees To Recruit New Talent
Your Millennial employees may be the best spokespeople you have for your business. Why not encourage them to make a 30-second video talking about why they got into horticulture?
March 31, 2016
The Floriculture Industry Needs A Unified Message To Promote Plants, Flowers, And Gardening
Seeing the sneak preview of the new varieties that will be presented at California Spring Trials (CAST) spurs a visceral reaction in me. I’m giddy and excited about these gorgeous plants, having taken in some of their beauty and excellent performance already at Costa Farms’ Season Premier. I’m excited to travel to Spring Trials and that spring is coming, and I’m ready to dig in and get gardening. I’m guessing many of you feel the same way. And it’s likely that consumers do, too. Nearly a year ago, upon returning from California Spring Trials, I lamented the absence of ideas translated from CAST to retail. The beautiful displays, the breathtaking combinations, the clever marketing — somehow, all of that effort and enthusiasm focused on business-to-business promotion is not being funneled effectively to the consumer. As an industry, we are not good at working together to market our products in a clear, […]