AmericanHort Offering An Online-Based Introduction To Its SHIFT Initiative

Posted by Brian Sparks|December 22, 2015

Following up on the launch of its SHIFT Initiative earlier this year, AmericanHort has announced the availability of a new resource to help industry members learn more about SHIFT and what it means.

“An Introduction To SHIFT” is a downloadable PDF that gives an overview of the SHIFT initiative research and resulting insights and recommendations. SHIFT was designed to provide the floriculture industry (from production to retail) with tangible insights into consumer habits and profiles. With recommendations for businesses at all stages and sizes, the initiative encourages and supports the industry in continuous improvement and growth so that it remains relevant and viable for years to come.

The PDF includes inspiration and ideas to take action, details on how and why the research was done, and nearly 30 resulting insights and recommendations.

Over the next few years, AmericanHort will be going through the individual insights in depth and walking its members through actionable strategies and plans to implement recommendations that make sense for their business, location, and customers. This information will come in the form of webinars, articles, white papers, videos, sessions at Cultivate and other events, and more.

AmericanHort’s website includes a link to download “An Introduction To SHIFT.”