BASF’s Pest Control Solutions And Professional Turf & Ornamental Divisions To Merge

BASF logo

Crop protection giant BASF announced it will take its distinct businesses within the U.S. non-crop markets and merge them into one. The primary businesses known as Pest Control Solutions (PCS) and Professional Turf & Ornamentals (T&O), and secondary businesses including Professional Vegetation Management and Market Business Development, will now collectively be known to the marketplace as the BASF Specialty Products Department (SPD). Each respective market will continue to be served, but BASF will do so as one business unit led by Jan Buberl, director of specialty products.

“Having these businesses come together as one strengthens BASF and its commitment to the specialty markets, and the acquisition of Becker Underwood underscores a continued commitment and investment to grow,” says Nevin McDougall, senior vice president, North America, BASF Crop Protection. “The new SPD unit will be built to last for the long term, while meeting the needs of customers in these markets.”

“We are merging the businesses to stay ahead of the curve in the industries we serve,” said Buberl. “As the T&O and Pest Control markets move closer together, this merger puts us in a position to better serve our customers.”

About 30 marketing, regulatory and research and development personnel have been offered opportunities to move from St. Louis, Mo., to join the team at Research Triangle Park in North Carolina. The moves will be phased in throughout 2013.

Tom Hill, BASF communications manager, says a primary benefit for customers in all of these markets is being able to develop and bring new products to the marketplace faster.

“In the long-term, we expect to be able to bring innovations to the market faster,” Hill says.  Also, instead of it just being a fungicide that keeps the downy mildew off of impatiens or thrips out of the greenhouse, we’ll be able to look at other options for making that innovation more than just a pest-solving problem. It could solve another problem for a grower ― maybe it’s water use of labor efficiency.

“By leveraging more brainpower that’s sitting together rather than operating in silos, we can work better on solutions that are greater than just eradicating a pest. Will we be able to catch lighting in a bottle the first time out? Probably not, but we’ll be able to work smarter and faster.”

Hill says customers won’t notice any difference because there is no change to the sales focus.

Key changes related to this reorganization include dissolving the business manager roles of PCS and T&O and consolidation of the PCS and T&O marketing departments.

Dan Carrothers, formerly PCS business manager, and Brian Lish, formerly T&O
business manager, assume the newly created roles of SPD marketing manager and
strategic account manager, respectively. Both Carrothers and Lish will report directly
to Jan Buberl.

In addition to a strategic account sales structure and approach, SPD sales also includes an inside sales force and a traditional field sales approach that is divided into three regions for both key businesses. Three regional sales managers overseeing these territories will have both T&O and PCS field sales representatives reporting to them and those sales reps will remain dedicated to the respective markets they serve. Both the inside and field sales teams will be led by Jim Derbyshire, national sales manager, who will also report to Buberl.

With this merger comes the move of the PCS business, currently located in St. Louis, Mo. to Research Triangle Park, N.C. The new SPD business structure will be in place by March 31, 2013.

For more information about the Specialty Products Department visit Agro.basf.us.

Leave a Reply

More From Business Management...

April 27, 2016

Use Your Data To Make Smarter Marketing Decisions

Learn which marketing metrics are important to your business, measure successes, and learn where changes are needed.

Read More

April 26, 2016

“Bee-Friendly” Labels Matter To Plant Consumers, According To Study

Research at Michigan State University shows ornamental plant buyers understand and respond to bee-friendly production practices.

Read More
University of Florida Online Greenhouse Training Courses

April 25, 2016

University of Florida Offering Online Training Courses For Greenhouse Growers

There will be five courses offered, with the first starting on May 30. Courses are available in both English and Spanish and range from beginner level to advanced education.

Read More
Latest Stories

April 27, 2016

Use Your Data To Make Smarter Marketing Decisions

Learn which marketing metrics are important to your business, measure successes, and learn where changes are needed.

Read More

April 26, 2016

“Bee-Friendly” Labels Matter To Plant Consumers, Accord…

Research at Michigan State University shows ornamental plant buyers understand and respond to bee-friendly production practices.

Read More
University of Florida Online Greenhouse Training Courses

April 25, 2016

University of Florida Offering Online Training Courses …

There will be five courses offered, with the first starting on May 30. Courses are available in both English and Spanish and range from beginner level to advanced education.

Read More
HGTV_2015CAST

April 24, 2016

9 Business Predictions Smart Brands Should Pay Attentio…

Andreas von der Heydt, Director of Kindle at Amazon, recently predicted what smart businesses will do in 2016 to strengthen their brands and promote their products.

Read More
Lin Schmale 1996

April 23, 2016

SAF’s Lin Schmale Offers Lessons From An Industry…

Schmale represented the floriculture industry on Capitol Hill for more than 20 years. The advocate has recently retired, and shares some valuable insights from her career.

Read More
Scott Schaefer Aris CEO

April 22, 2016

New Aris CEO Scott Schaefer Looks Forward To Dealing Wi…

Schaefer, who has been with Aris for 15 years, grew up working at his family’s greenhouse operation in Illinois.

Read More
Krause Berry Farms Farm To Table Dinner

April 20, 2016

What The Floriculture Industry Can Learn From Farm Mark…

Although we have a lot in common with the produce industry, there is much we can learn from one another.

Read More
Janeen Wright

April 18, 2016

Three Lessons From A Master Greenhouse Vegetable Grower

Three lessons from greenhouse vegetable grower Casey Houweling that you can apply to your business.

Read More
Costa Farms Container Ideas E-Book

April 12, 2016

Costa Farms Targets Consumers With New Container Garden…

The electronic book offers tips on container selection, design, and plant care for millennials looking to grow in small spaces.

Read More
An Edible Evening At Stephen F Austin

April 11, 2016

How The Greenhouse Industry Can Propagate Gardeners The…

Jared Barnes at Stephen F. Austin University says we are the experts at propagating plants. That’s knowledge we can put to good use to envision how to attract new gardeners and future horticulturists to the industry.

Read More
Sanitation programs are essential to preventing and removing food safety concerns.

April 7, 2016

USDA Launches GroupGAP Program For Fruit And Vegetable …

The new certification program is designed to help small and mid-size growers, including greenhouse vegetable producers, comply with new food safety regulations.

Read More
Tropical Fruit Tree Selection (Hopkins Tropical Fruit Nursery)

April 7, 2016

University Of Florida Research Shows Consumers Value Lo…

Compared to conventional plants, consumers reported a higher purchasing likelihood for certified organic or organically produced fruit plants.

Read More
Congressional Action Days 2016

April 5, 2016

Floral Industry Leaders Make Progress And (In Some Case…

Nearly 90 floral industry members gathered in the nation’s capital in March to meet with lawmakers in the annual event coordinated by the Society of American Florists.

Read More
Casey Houweling, owner of Houweling's Tomatoes

April 4, 2016

Houweling’s Tomatoes Grows Produce With Mastery Under G…

Houweling’s Tomatoes, winner of Greenhouse Grower’s Excellence in Vegetable Production award for 2015, exceeds industry standards for locally grown produce while pioneering innovative technologies that improve sustainability.

Read More
Student Video Horticulture Education

April 2, 2016

Use Videos Featuring Your Millennial Employees To Recru…

Your Millennial employees may be the best spokespeople you have for your business. Why not encourage them to make a 30-second video talking about why they got into horticulture?

Read More
Random Acts Of Flowers

March 31, 2016

The Floriculture Industry Needs A Unified Message To Pr…

Seeing the sneak preview of the new varieties that will be presented at California Spring Trials (CAST) spurs a visceral reaction in me. I’m giddy and excited about these gorgeous plants, having taken in some of their beauty and excellent performance already at Costa Farms’ Season Premier. I’m excited to travel to Spring Trials and that spring is coming, and I’m ready to dig in and get gardening. I’m guessing many of you feel the same way. And it’s likely that consumers do, too. Nearly a year ago, upon returning from California Spring Trials, I lamented the absence of ideas translated from CAST to retail. The beautiful displays, the breathtaking combinations, the clever marketing — somehow, all of that effort and enthusiasm focused on business-to-business promotion is not being funneled effectively to the consumer. As an industry, we are not good at working together to market our products in a clear, […]

Read More
Sakata Seed America President David Armstrong

March 30, 2016

Sakata Signs Agreement With Indonesian Government To Co…

This week, Sakata Seed Corp. announced internationally that it has signed an agreement with the Republic of Indonesia to cooperate in the further development and production of its line of SunPatiens interspecific hybrid impatiens, based on the principles of the Convention on Biological Diversity (CBD). Under an agreement based on the CBD, Sakata Seed has worked with the Indonesian government since the early 2000s to identify the origin of the native germplasm collected in Indonesia to develop SunPatiens, and the two parties have agreed on how the indigenous genetic resources will be used for the further development of SunPatiens. There are currently only a few cases in the world of such an agreement, based on the CBD in the category of horticultural plants, made between a resource-rich country and a commercial seed company. Greenhouse Grower contacted Sakata Seed CEO David Armstrong to provide context about this agreement, what it means […]

Read More
One symptom of Botrytis blight is gray, fuzzy sporulation on foliage and flowers, similar to that shown on the flower of this hibiscus

March 25, 2016

American Floral Endowment Will Fund Research Projects A…

AFE’s primary research funding priorities cover everything from pest control to production management. Funding applications are due June 1.

Read More
[gravityform id="35" title="false" description="false"]