BASF’s Pest Control Solutions And Professional Turf & Ornamental Divisions To Merge

BASF logo

Crop protection giant BASF announced it will take its distinct businesses within the U.S. non-crop markets and merge them into one. The primary businesses known as Pest Control Solutions (PCS) and Professional Turf & Ornamentals (T&O), and secondary businesses including Professional Vegetation Management and Market Business Development, will now collectively be known to the marketplace as the BASF Specialty Products Department (SPD). Each respective market will continue to be served, but BASF will do so as one business unit led by Jan Buberl, director of specialty products.

“Having these businesses come together as one strengthens BASF and its commitment to the specialty markets, and the acquisition of Becker Underwood underscores a continued commitment and investment to grow,” says Nevin McDougall, senior vice president, North America, BASF Crop Protection. “The new SPD unit will be built to last for the long term, while meeting the needs of customers in these markets.”

“We are merging the businesses to stay ahead of the curve in the industries we serve,” said Buberl. “As the T&O and Pest Control markets move closer together, this merger puts us in a position to better serve our customers.”

About 30 marketing, regulatory and research and development personnel have been offered opportunities to move from St. Louis, Mo., to join the team at Research Triangle Park in North Carolina. The moves will be phased in throughout 2013.

Tom Hill, BASF communications manager, says a primary benefit for customers in all of these markets is being able to develop and bring new products to the marketplace faster.

“In the long-term, we expect to be able to bring innovations to the market faster,” Hill says.  Also, instead of it just being a fungicide that keeps the downy mildew off of impatiens or thrips out of the greenhouse, we’ll be able to look at other options for making that innovation more than just a pest-solving problem. It could solve another problem for a grower ― maybe it’s water use of labor efficiency.

“By leveraging more brainpower that’s sitting together rather than operating in silos, we can work better on solutions that are greater than just eradicating a pest. Will we be able to catch lighting in a bottle the first time out? Probably not, but we’ll be able to work smarter and faster.”

Hill says customers won’t notice any difference because there is no change to the sales focus.

Key changes related to this reorganization include dissolving the business manager roles of PCS and T&O and consolidation of the PCS and T&O marketing departments.

Dan Carrothers, formerly PCS business manager, and Brian Lish, formerly T&O
business manager, assume the newly created roles of SPD marketing manager and
strategic account manager, respectively. Both Carrothers and Lish will report directly
to Jan Buberl.

In addition to a strategic account sales structure and approach, SPD sales also includes an inside sales force and a traditional field sales approach that is divided into three regions for both key businesses. Three regional sales managers overseeing these territories will have both T&O and PCS field sales representatives reporting to them and those sales reps will remain dedicated to the respective markets they serve. Both the inside and field sales teams will be led by Jim Derbyshire, national sales manager, who will also report to Buberl.

With this merger comes the move of the PCS business, currently located in St. Louis, Mo. to Research Triangle Park, N.C. The new SPD business structure will be in place by March 31, 2013.

For more information about the Specialty Products Department visit Agro.basf.us.

Leave a Reply

More From Business Management...
Costa Farms won International Grower of the Year. Representing the operation, (left to right) were Chuck Zala, Michael Vera, Menachem Ganon, Jose Costa, and Mike Rimland

May 24, 2016

AIPH Seeking Entries For Its International Grower of the Year Awards

The International Association of Horticultural Producers (AIPH) is inviting ornamental growers from all around the world to enter the AIPH International Grower of the Year Awards (IGOTY) for 2017. Last year’s big winner was Florida-based Costa Farms.

Read More
Gotham Greens Atrium Style Greenhouse Chicago

May 23, 2016

What’s Good For The Environment Is Good For Business [Opinion]

Investing in technology to become more sustainable “always goes hand in hand,” says Abe VanWingerden, co-CEO of Metrolina Greenhouses. “If it is good for the environment, it normally is good for business over the long term.” That connection was abundantly clear in the responses we received to this year’s Top 100 Growers Survey. VanWingerden points to three investments Metrolina has made as good examples of how technology can reduce an operation’s carbon footprint and pay dividends financially. Its biomass system burns locally sourced waste wood — a renewable resource; its ozone water treatment system cleans irrigation water, reducing the need for fertilizers and pesticides, and improving plant quality and precision growing; and electrostatic sprayers reduce water and chemical use, and provide more targeted chemical applications. Other Top 100 Growers have found VanWingerden’s theory to be true, as well. Costa Farms’ investment in solar energy panels on three buildings at its […]

Read More
Top 100 Drone Image Feature

May 16, 2016

Greenhouse Grower’s Top 100 Growers Talk Technology, Automation, Sustainability, And Marketing

The Top 100 Growers are already by nature some of the most technologically advanced greenhouse operations, due to their sheer size and need for efficiency. Many of the largest growers also serve big box merchandisers and home improvement chains, where prices are dictated, so producing plants at the lowest possible cost is essential to growers not only staying in business, but also profiting and expanding their operations. This year’s survey focused on the automation and technology the Top 100 Growers are investing in, and how these advancements have improved their operations, as well as how they have affected growers’ labor issues. We also asked growers about how they’re solving labor issues, where they’re recruiting new hires, and how they’re keeping their people committed. Lean management programs and sustainability certifications have become higher priorities in the past several years, due to growers’ needs to run efficiently and focus attention on sustainable […]

Read More
Latest Stories
Costa Farms won International Grower of the Year. Representing the operation, (left to right) were Chuck Zala, Michael Vera, Menachem Ganon, Jose Costa, and Mike Rimland

May 24, 2016

AIPH Seeking Entries For Its International Grower of th…

The International Association of Horticultural Producers (AIPH) is inviting ornamental growers from all around the world to enter the AIPH International Grower of the Year Awards (IGOTY) for 2017. Last year’s big winner was Florida-based Costa Farms.

Read More
Gotham Greens Atrium Style Greenhouse Chicago

May 23, 2016

What’s Good For The Environment Is Good For Business [O…

Investing in technology to become more sustainable “always goes hand in hand,” says Abe VanWingerden, co-CEO of Metrolina Greenhouses. “If it is good for the environment, it normally is good for business over the long term.” That connection was abundantly clear in the responses we received to this year’s Top 100 Growers Survey. VanWingerden points to three investments Metrolina has made as good examples of how technology can reduce an operation’s carbon footprint and pay dividends financially. Its biomass system burns locally sourced waste wood — a renewable resource; its ozone water treatment system cleans irrigation water, reducing the need for fertilizers and pesticides, and improving plant quality and precision growing; and electrostatic sprayers reduce water and chemical use, and provide more targeted chemical applications. Other Top 100 Growers have found VanWingerden’s theory to be true, as well. Costa Farms’ investment in solar energy panels on three buildings at its […]

Read More
Top 100 Drone Image Feature

May 16, 2016

Greenhouse Grower’s Top 100 Growers Talk Technolo…

The Top 100 Growers are already by nature some of the most technologically advanced greenhouse operations, due to their sheer size and need for efficiency. Many of the largest growers also serve big box merchandisers and home improvement chains, where prices are dictated, so producing plants at the lowest possible cost is essential to growers not only staying in business, but also profiting and expanding their operations. This year’s survey focused on the automation and technology the Top 100 Growers are investing in, and how these advancements have improved their operations, as well as how they have affected growers’ labor issues. We also asked growers about how they’re solving labor issues, where they’re recruiting new hires, and how they’re keeping their people committed. Lean management programs and sustainability certifications have become higher priorities in the past several years, due to growers’ needs to run efficiently and focus attention on sustainable […]

Read More
PrairieSplendor_CompactRose Syngenta Flowers March 2016

May 16, 2016

New “Generations Of Flowers” Study Tracks How And Why C…

The Society of American Florists and the American Floral Endowment have released an update and analysis of this study, which first began in 2009.

Read More

May 12, 2016

AmericanHort Is Hosting A Greenhouse Tour In New Jersey…

The Field and Covered Production Tour takes place Sept. 14-15, and features stops at Overdevest Nurseries, Centerton Nursery, and Lucas Greenhouses.

Read More
2016 Top 100 Growers With Drone

May 10, 2016

Reading The 2016 Greenhouse Grower Top 100 Ranki…

Greenhouse Grower’s Top 100 Growers survey reveals continued growth among the nation’s largest operations.

Read More
Petunia 'Supertunia Violet Star Charm' (2015 University of Georgia Field Trials)

May 10, 2016

New Southern-Centric Ornamental Production Conference T…

The 2016 Academy of Crop Production is dedicated exclusively to sharing information on advanced ornamental crop production and business management techniques for ornamental producers.

Read More
2016 Top 100 Growers List

May 10, 2016

2016 Greenhouse Grower Top 100 Growers: The Comp…

Check out the full list of Greenhouse Grower's 2016 Top 100 Growers, which includes nine newcomers and more growth in square footage at the top.

Read More
Webinar Photo from Flickr

May 7, 2016

How You Can Connect With A Broader Audience Through Web…

Webinars are time-saving and effective marketing tools that can extend your reach to a greater audience.

Read More
Janeen Wright

May 5, 2016

You Can’t Take Small Business Out Of The Big Greenhouse…

Big growers who stay true to their small-business roots don’t lose sight of the personal touch in business.

Read More

April 27, 2016

Use Your Data To Make Smarter Marketing Decisions

Learn which marketing metrics are important to your business, measure successes, and learn where changes are needed.

Read More

April 26, 2016

“Bee-Friendly” Labels Matter To Plant Consumers, Accord…

Research at Michigan State University shows ornamental plant buyers understand and respond to bee-friendly production practices.

Read More
University of Florida Online Greenhouse Training Courses

April 25, 2016

University of Florida Offering Online Training Courses …

There will be five courses offered, with the first starting on May 30. Courses are available in both English and Spanish and range from beginner level to advanced education.

Read More
HGTV_2015CAST

April 24, 2016

9 Business Predictions Smart Brands Should Pay Attentio…

Andreas von der Heydt, Director of Kindle at Amazon, recently predicted what smart businesses will do in 2016 to strengthen their brands and promote their products.

Read More
Lin Schmale 1996

April 23, 2016

SAF’s Lin Schmale Offers Lessons From An Industry…

Schmale represented the floriculture industry on Capitol Hill for more than 20 years. The advocate has recently retired, and shares some valuable insights from her career.

Read More
Scott Schaefer Aris CEO

April 22, 2016

New Aris CEO Scott Schaefer Looks Forward To Dealing Wi…

Schaefer, who has been with Aris for 15 years, grew up working at his family’s greenhouse operation in Illinois.

Read More
Krause Berry Farms Farm To Table Dinner

April 20, 2016

What The Floriculture Industry Can Learn From Farm Mark…

Although we have a lot in common with the produce industry, there is much we can learn from one another.

Read More
Janeen Wright

April 18, 2016

Three Lessons From A Master Greenhouse Vegetable Grower

Three lessons from greenhouse vegetable grower Casey Houweling that you can apply to your business.

Read More
[gravityform id="35" title="false" description="false"]