Could You Operate With 40 Percent Less Water?

drought_cracked earthThis year’s drought in California highlights a national trend affecting many in the green industry – the increasing frequency and magnitude of water scarcity. Globally, water demand is predicted to outstrip availability by 40 percent in 2030. The 2014 Seeley Summit, “Water: Horticulture’s Next Game Changer,” provides an opportunity to learn and develop a multi-faceted approach to tackling this issue.

Learn The Root Of The Water Scarcity Problem

Without protective legislation, green industry firms are often expected to forfeit their current use of potable water for urban/suburban consumption. Even with such legislation, amounts permitted for production purposes likely will decline as demand increases for potable water by expanding urban centers. This has already occurred in Florida, where initial permitted amounts 12 years ago have been decreased by as much as 40 percent in some areas. Just 15 years ago, nursery and greenhouse irrigation was unregulated in these same areas.

Dr. Ron Griffin, a resource economist at Texas A&M University, will discuss the roots of the water scarcity problem — primarily deficient policy signals for water’s innate value — and implications for the future policy environment in which water is allocated and priced. Part of the message concerns needed policy change, which can be anticipated by water users, and part concerns the future of water pricing and availability.

How Water Policy Will Impact Businesses

The Colorado River is destined to become the most litigated and contentious stream on the planet. Already, there is a long history of legal action surrounding this river and billions of state and federal dollars have been spent to control and divert its waters to agricultural and urban areas. The states bordering the water account for a large proportion of the U.S. population and also of U.S. agriculture.

There are difficult questions to be addressed including: allocation of water for urban vs. agricultural, as well as the type of agriculture activity (water efficient crops vs. less efficient animal agriculture). Lyn Clancy and Nora Mullarkey of Lower Colorado River Association will discuss water policy and how it will continue to impact businesses.

Securing Long-Term Water Availability

California leads the nation in agriculture and horticulture production. The state’s infrastructure for water storage and distribution has enabled its vast agricultural development over the past hundred years. Water scarcity, exacerbated by the current drought, is forcing agricultural producers to make tough decisions.

Bill Phillimore, executive vice president of California-based Paramount Farms, the state’s largest agricultural water user, will present on their experience addressing water scarcity by attempting to secure long-term water availability, as well as more than $25 million in investments in modern technology to reduce orchard water consumption.

How Growers Can Make A Difference

Nationally, our customers live in areas subject to periodic extreme drought, leading municipalities to impose severe water rationing with devastating consequences for greenhouses, nurseries, home landscapes and plant purchases. Our industry has much to gain by responding to these trends in the products we offer and in working to inform water policy. The Denver area is the home of “Xeriscape,” a landscape movement begun in the early 1980s to promote water-efficient landscapes in urban areas.

Al Gerace, CEO of Welby Gardens Co. in Colorado, was instrumental in the development of the X-Rated Garden Centers of Colorado program during the 2002-2003 drought in Colorado and New Mexico. Gerace will address: How do we make changes in our business to accommodate ever-increasing water costs? In drought conditions, how do we convince legislators (and consumers) to factor the environmental, social, economic and health/wellness benefits of plants, trees and flowers into any restriction guidelines they’re considering?

Seeley Summit To Provide Strategies And Opportunities To Tackle The Water Issue

Join these and many other experts from both within and outside the green industry as we tackle the burgeoning issue of water scarcity. This year’s Seeley Summit will be held June 22 to 24, 2014 in Lisle, Illinois, conveniently located for ease of travel into Chicago O’Hare and Midway airports.

Summits are intended to promote discussion of issues important to the future of commercial floriculture. The meetings are structured to foster discussion by industry leaders and increase the level of understanding of topics through presentations by speakers with a wide range of backgrounds and experiences. The goal of the Summit is to better prepare attendees to make decisions on issues that have a great impact on their businesses and the industry as a whole.

Visit the Seeley Summit website or refer to the Seeley Conference Facebook fan page for the complete schedule and to reserve your spot for the Seeley Summit.

For more information, contact Dr. Bill Miller (President, Seeley board), [email protected], or Dr. Neil Mattson (Executive Secretary, Seeley board), [email protected]

Source: Seeley Summit

Topics: ,

Leave a Reply

More From Business Management...
Employees separate the plants by stem count, bud development and height. “This process allows us to respond more quickly to specific requests from customers,” Van Wingerden says

September 22, 2016

AmericanHort Hosting Webinar On Overtime Rule Compliance

The webinar takes place on Thursday, Sept. 29. AmericanHort is also throwing its support behind the Overtime Reform and Enhancement Act.

Read More
customer-base

September 21, 2016

6 Creative Ways To Expand Your Business

Marketing experts offer tips to help you catch the attention of new customers and grow your business.

Read More
OSU ATI Greenhouse

September 21, 2016

Your Support Is Essential For Current And Future Students

September is back to school time, and that means renewed opportunity to support the young people who are electing to pursue careers in horticulture. I continue to hear from growers of all sizes, from all over the country, that there just are not enough qualified graduates of two- or four-year horticulture programs. We also need to be active in promoting careers in horticulture to those who are not aware of the opportunities available. There have been some great success stories in this area recently. At University of Florida (UF) last fall, Anna Ball and Dr. Marvin Miller of Ball Horticultural Co. joined UF’s Dr. David Clark in an introductory environmental horticulture couse that’s open to any major. After the class, the line of students waiting to talk with Ball, Miller, and Clark was out the door. It is so important, Ball says, for each of us, individually and collectively to […]

Read More
Latest Stories
Employees separate the plants by stem count, bud development and height. “This process allows us to respond more quickly to specific requests from customers,” Van Wingerden says

September 22, 2016

AmericanHort Hosting Webinar On Overtime Rule Complianc…

The webinar takes place on Thursday, Sept. 29. AmericanHort is also throwing its support behind the Overtime Reform and Enhancement Act.

Read More
customer-base

September 21, 2016

6 Creative Ways To Expand Your Business

Marketing experts offer tips to help you catch the attention of new customers and grow your business.

Read More
OSU ATI Greenhouse

September 21, 2016

Your Support Is Essential For Current And Future Studen…

September is back to school time, and that means renewed opportunity to support the young people who are electing to pursue careers in horticulture. I continue to hear from growers of all sizes, from all over the country, that there just are not enough qualified graduates of two- or four-year horticulture programs. We also need to be active in promoting careers in horticulture to those who are not aware of the opportunities available. There have been some great success stories in this area recently. At University of Florida (UF) last fall, Anna Ball and Dr. Marvin Miller of Ball Horticultural Co. joined UF’s Dr. David Clark in an introductory environmental horticulture couse that’s open to any major. After the class, the line of students waiting to talk with Ball, Miller, and Clark was out the door. It is so important, Ball says, for each of us, individually and collectively to […]

Read More
Pansy ‘Cool Wave Blue Skies’ (Wave)

September 20, 2016

PanAmerican Seed Settles Alleged Trade Sanction Violati…

PanAmerican Seed, a division of Ball Horticultural Co., has been charged with violating trade sanctions to Iran over a number of years. According to a release from the U.S. Treasury department, PanAmerican Seed made 48 indirect sales of seeds to two Iranian distributors. The company shipped the seed to consignees based in countries in Europe and the Middle East. PanAmerican Seed’s customers then arranged for the re-exportation of the seeds to Iran. The release states that the Office of Foreign Assets Control (OFAC) determined PanAmerican Seed did not voluntarily self-disclose the alleged violations to OFAC, constituting an egregious case. “We believe that the settlement was extreme; however the alternative was to litigate with the U.S. government, which would take months, if not years,” says Todd Billings, Chief Financial Officer for Ball Horticultural Co. When asked what Ball Horticultural Co. has done to ensure that violations to trade sanctions do not […]

Read More
young-plants

September 20, 2016

The Top Young Plant Growers, And Four Critical Challeng…

In Greenhouse Grower’s 2016 Top Young Plant Growers Survey, growers discuss the latest challenges and opportunities in fulfillment, shipping, labor, and crop protection.

Read More
Dual Income No Kids (DINK) Young Couple

September 16, 2016

What You Need To Know About DINKs

DINKs (Dual Income, No Kids) are quickly becoming one of the fastest-growing demographics that marketers are targeting.

Read More
MANTS

September 15, 2016

Registration Is Now Open For MANTS 2017 In Baltimore

The 2017 Mid-Atlantic Nursery Trade Show takes place Jan. 11-13 in Baltimore, MD, and will feature more than 1,000 exhibitors from the green industry.

Read More
farwest-2016-photobooth

September 14, 2016

Farwest 2016 Marked By Expert Discussions On Green Indu…

Attendance at the 2016 Farwest Show in Portland was up 6% from last year, as visitors sought to learn more about emergent market opportunities.

Read More
Workers at Golden State Bulb Growers clean Calla tubers and select the best quality bulbs, placing them on conveyors to be graded, counted and sorted in the new system

September 13, 2016

Newly Signed California Law Expands Overtime To Farmwor…

The new law, which will be phased in beginning in 2019, is the first of its kind in the nation to end the 80-year-old practice of applying separate labor rules to agricultural laborers.

Read More
RISE New Governing Board 2016

September 11, 2016

RISE Appoints New Leadership, Hands Out Awards During 2…

“Our members’ enthusiasm is high, and we had great engagement as we work together to set objectives for 2017 and beyond,” said Aaron Hobbs, RISE President. “Our work ensures a vibrant future for our industry, so we can continue to deliver cutting-edge solutions to solve people’s pest and plant health problems.”

Read More
Workers at The Farm at Green Village

September 10, 2016

Now Is The Best Time To Demand Federal H-2B Program Sup…

Congress is expected to pass a continuing resolution spending bill in the near future, and whether or not that measure includes an H-2B returning worker exemption could impact your labor supply for 2017.

Read More
Cavicchio Greenhouses

September 6, 2016

Cavicchio Greenhouses Wins Inaugural Sustainability Awa…

The Sudbury, MA, growing operation sustains more than 250 acres of annuals, perennials, and nursery stock, with a number of practices to mitigate its impact on the environment.

Read More
Charlie Hall Feature Image

September 6, 2016

10 Insights From Charlie Hall’s Green Industry Economic…

With the uncertain current economic climate, Texas A&M economist Charlie Hall says now may be the perfect time to invest — as long as you do it smartly.

Read More
Increased customer demand led Good Harvest Farms to add hydroponic lettuce in 2000

September 3, 2016

Are You A Leafy Greens Grower? If So, Take This Survey!

A team of researchers from several universities is looking for feedback from leafy greens and herb growers.

Read More
Michigan State University Employee Handbook

September 2, 2016

Why You Might Need An Employee Handbook For Your Greenh…

Employee handbooks are not just for big greenhouse operations that employ large numbers of workers. According to a Michigan State University expert, they are an important human resources management tool that all growers should have.

Read More
Griffin Onliant Logo

August 30, 2016

Griffin Launches New Digital Greenhouse Ordering System

Onliant, which replaces Griffin’s previous e-commerce sites, provides growers and retailers with a new platform to source plants, hard goods, equipment, and retail inputs.

Read More
America In Bloom Project

August 29, 2016

Your Chance To Help America In Bloom As It Celebrates I…

America In Bloom is launching a fundraising campaign to help the group continue its mission of creating beautiful and vibrant communities across the country.

Read More
North Creek Nurseries Feature Image

August 29, 2016

North Creek Nurseries Unites Horticulture With Sustaina…

The team at North Creek Nurseries, Greenhouse Grower’s 2016 Operation Of The Year, leads the way in implementing ecologically responsible practices that will sustain the future of growing.

Read More
[gravityform id="35" title="false" description="false"]