Online retailer 1-800-Flowers.com has joined forces with mobile commerce solutions provider Firethorn Holdings on its soon-to-be-released SWAGG mobile application. SWAGG, which will launch just before the holiday season, gives consumers the ability to purchase, personalize and exchange gift cards directly from a mobile device.
"SWAGG will make consumers more resourceful and efficient by allowing them to give and get gift cards, receive personalized offers that they want, and keep them up-to-date with their loyalty programs – all from their mobile device," said Chip Fishburne, vice president of financial and merchant services at Firethorn Holdings. "Our collaboration with 1-800-Flowers.com will bring consumers who live and transact in the mobile world the convenience of ordering right from their mobile device. The SWAGG mobile application will provide 1-800-Flowers.com customers with a rewarding experience as they will be able to shop and purchase anytime, anywhere with the latest offers."
SWAGG will also provide customers with mobile access to account information, special offers and loyalty programs.