Moving Plants Without Losing Profits

Moving Plants Without Losing Profits

Pushpins in a wall map may not be the best way to track logistics of perishable products like plants. Rising costs for fuel and drivers, all while growers are trying to cut costs, have led growers and transportation pros to look for new efficiencies.

Packing each truck to capacity is key, according to Richard Martins of Peninsula Trucking. That’s why the company uses a multi-decked trailer system. Shelves are adjusted to plant height and Peninsula trucks sizes from cell packs to 3 gallon pots with this setup. Trucks are loaded last in, first out and the shelves are broken down as plants are offloaded. The shelves also allow growers to ship foliage without boxing, saving packaging costs as well as labor. There’s less waste, also.

“We’re able to save the grower some money with the way we ship–with the shelving–as compared to having everything boxed,” Martins says. He says the biggest boost to improved shipping costs would be for growers to work together on combined shipments–shipments from several growers on one truck. For the most part, this isn’t happening.

“If the receiver is large enough, I’m sure it is going on. But in terms of smaller-type people, there’s no one way to hook it all together,” Martins says. “The other thing would be if the growers cooperated with each other. In Florida, that’s a bit odd because everyone competes with each other. They all ship to the same people and everyone tries to keep their information private.”

Customers can order partial loads to be shipped by Peninsula Trucking, and seven or eight partials make up one load. Sharing shipments with different types of cargo can also help ease the shipping costs, trucking wicker and pottery along with plants, for example.

Changing Technologies

The technologies used when shipping have changed in the last five years, too.

“The big thing we’re seeing now is global positioning system (GPS) units and integrating them into vehicle routing software,” says Dan Buttarazzi of MicroAnalytics (, provider of TruckStops software. “People want to see where their trucks are at all times.” TruckStops integrates with GPS devices, sending routes directly to handheld or truck units. Mapping technology has also improved, Buttarazzi says, taking new housing developments, roads, bypasses and highways into account when planning routes.

Delray Farms’ On Common Carriers

Delray Farms ships from Florida all over the United States. Here are tips from Delray’s Spencer Bennet on common carriers:

Develop a relationship with your carrier base so they understand your business and expectations.

Create a score card for your carriers to help them in identifying their strengths and weaknesses to better serve your company’s needs.

Trucking is not an exact science due to a multitude of variables. Honest communication between the nursery and the carrier does allow preparation for the unexpected, aiding in the loading and delivery process.

I have found using select core carriers with year-round pricing will save more money than shopping loads by rates. Typically new carriers don’t understand the perishability of nursery product and the challenges of delivering to chain stores. Not knowing these basic requirements results in a higher claim ratio compared to using core carriers. The money saved by cheaper freight rates is usually lost due to an increase of claims.

Using core carriers aids in driver feedback as the same drivers consistently deliver your loads. A relationship with these drivers can identify problems in loading, packaging and delivery issues. Being aggressive on these issues and seeking solutions ultimately aids in helping your bottom line while giving the customer better service.

Routing software like TruckStops takes a nightmare math problem (10 trucks, 100 stops), works out an algorithm and solves the problem–maybe even cutting down the number of trucks from 10 to eight or nine. The software can also help determine the best routes for picking up empty racks, based on existing routes and space availability on the trucks. Smaller and larger growers use the software the same way.

“There’s no difference between the big guy and the small guy except the size of their problem,” Buttarazzi says. “It’s the same problem, just on a bigger scale.”

Using a software product, over using simple mapping, is a step many growers are still making. The upfront investment can see a quick return on investment and can prevent lots of headaches. Buttarazzi asked a prospective customer recently why he was interested in TruckStops software.”He said, ‘It’s not fun planning the routes for 45 trucks, all making multiple stops. I miss a stop here and there, forget to put a stop on the route and it takes me a long time. I need to speed the whole process up.’ It makes life easier for you and that’s the bottom line. People could still use typewriters, but using a computer is a little better.”

MicroAnalytics also offers OptiSite software, which helps determine the best location in the U.S. for a distribution center. The program can help growers who are planning a new facility or are looking to close one of several distribution facilities, figuring which is best to close and which of the remaining facilities those displaced customers should be served from.

Leave a Reply

2 comments on “Moving Plants Without Losing Profits

More From Finance/Operations...
Feature Image Cob 700 (NewLux)

November 28, 2015

16 LED Lighting Solutions For Your Greenhouse

Narrowing in on the right LED lighting product often comes down to considering your specific crop needs and growing requirements to see what works best for your application. Here are 15 LED products to take into account when choosing the right fit for your greenhouse.

Read More
Begonia 'BabyWing Red' (2015 Louisiana State University Field Trials)

November 27, 2015

2015 Louisiana State University (Hammond, La.) Field Trials Results

See the 2015 field trials results (includes photo gallery) for Louisiana State University in Hammond, La.

Read More
Cape Fear Botanical Garden

November 27, 2015

National Garden Bureau Awards Grants To Three Therapeutic Gardens

The grants, totaling $10,000, are through the organization’s Growing For Futures program, which supports the growth of therapeutic gardens across the country.

Read More
Latest Stories

November 25, 2015

Everything You Need To Know About the New England GROWS…

Held In Boston December 2-4, New England GROWS includes a comprehensive conference program, a trade show, and with six special programs that teach new skills and provide opportunities to network with colleagues.

Read More

November 20, 2015

Lessons Learned From The California Drought

For those of us who live in the areas of the country that experienced harsh winters and significant rain over the past three seasons, water has become a nuisance in some cases, rather than a blessing. I can’t count the number of times I have wished to be able to send the snow or the rain to the West Coast, tied up with a big red bow. But think about how we’d feel if we didn’t have the snow and the rain, and we were experiencing the same dry conditions that the residents of California, Oregon and Washington have. With fresh water supplies dwindling in regions of the world, and the resistance of residents in states like Michigan to share water from the Great Lakes, it’s likely that the next civil or world war could be fought over our most precious resource. California’s epic drought should cause everyone to look […]

Read More
Jill Calabro

November 3, 2015

AmericanHort Names New Research And Science Programs Di…

Jill Calabro will bring strategic direction and oversight to research funding by the Horticultural Research Institute, the research affiliate of AmericanHort.

Read More
SBI’s ANY Device Application allows growers to quickly determine availability-featuer

November 2, 2015

SBI Software’s Solutions Help Simplify Logistics For G…

The company focuses on helping growers improve their existing processes with solutions for site fulfillment, replenishment, inventory management and more.

Read More
Griffin Expo15 seminar

October 28, 2015

Griffin’s Hits Record Attendance With 2015 Expos,…

Griffin Greenhouse Supplies set new attendance records with its 2015 Expos. Its 2016 Expos are set for August 31 and September 1, 2016, in West Springfield, Mass., and September 21-22, 2016, in Lancaster, Penn.

Read More

October 28, 2015

Possum Run Greenhouses Taken Over By New Owners

Justin and Lynn Marotta have placed Possum Run Greenhouse and Gifts into the hands of new owners. John and Caroline Bletner, a newly married couple, took over the Bellville, Ohio, property October 2, according to an October 24 article in the Mansfield News Journal. The Marotta family has run Possum Run Greenhouse and Gifts for 41 years. When the Marottas announced in April the greenhouse operation was for sale, they said they were looking for an energetic couple to take the business to the next level, which is what they found in the Bletners, the article reports. The Bletners have hinted they’ll be “opening to a larger market” and that the retail side will “look different.” They’ll hold a grand re-opening the week of April 22, 2016. Staff are staying on board and the Bletners are maintaining many of the suppliers. The 200-plus varieties of fuchsias Justin brought to the greenhouse […]

Read More

October 25, 2015

We Could Be Growing More Green Infrastructure Plants Th…

At her Cultivate’15 presentation in July, Shannon Currey of Hoffman Nursery challenged the horticulture industry to get involved while green infrastructure is still developing, saying that a good start is to offer more plants that fit the unique needs of this market.

Read More
Integration Key To Compliance For Specialized Crops

October 22, 2015

Integration Key To Regulation Compliance For Specializ…

Growers considering supplementing ornamental crops with cannabis will enter into a new world of governmental regulations where key business systems will be indispensable for successful crop management.

Read More
Kate Santos Operations Director Dummen Orange

October 21, 2015

Kate Santos Explains What The Sale Of Dümmen Orange To …

Over the weekend, Dümmen Orange announced that the Dümmen family has sold its majority stake in the Dutch flower breeding company Dümmen Orange to European private equity firm BC Partners. The deal is valued at more than $560 million, around 11 times its core earnings, according to a Reuters press release. The company, owned by the Dümmen family and investment firm H2 Equity partners, has locations all over the world, including farms in Central America and East Africa. This is BC Partners’ first foray into the flower business. We caught up with Kate Santos, operations director for Dümmen Orange, to find out how the company’s sale to BC Partners affects Dümmen Orange customers, if at all. Here’s what she told us: Why did the Dümmen family decide to sell their shares? Why to a private equity investment company? Similar to the reason that H2 sold its shares to BC Partners, all […]

Read More
The tradeshow at the Cannabis Business Summit & Expo — outside of the occasional 1960s vibe, perhaps — would feel familiar to most growers

October 19, 2015

Have Cannabis Growing Expertise, Seek ‘Golden Ticket’

Many horticultural growers might start cultivating cannabis tomorrow if they could secure a license, the equivalent of a “golden ticket.” But these are hard to come by, and the number and criteria vary greatly by state

Read More
Lurie Garden Millennium Park

October 16, 2015

Green Infrastructure An Opportunity To Redefine How We …

Green infrastructure is an emerging market that has important ramifications for the horticulture industry. That is, if growers, designers and other industry players take a proactive approach to grasp the opportunities that come their way.

Read More

October 5, 2015

Smart Business Sense At Tidal Creek Growers Yields Succ…

Tidal Creek Growers stays competitive by focusing on what really turns a profit. It helps the large operation successfully balance contract growing with growing for retail garden centers.

Read More

October 4, 2015

ePlantSource Adds 5 New Partner Companies

ePlantSource has announced an additional five companies that have been added to its partner distribution list. Not only do the additional partners offer more supplier options to ePlantSource customers, but the website now also provides a more diverse product list with the addition of bulbs, clematis and many new varieties. New partners added for the 2015 – 2016 season: A.D.R. Bulbs Lennon Farm Greenhouses Micandy Gardens Pacific Growers Roseville Farms “We make it a priority to respond to our customers, and we have had many requests for additional options and a more diverse product line, so we are continually evaluating suppliers that work well with our non-traditional approach to the sale of live goods,” says Gary Falkenstein, President and CEO of ePlantSource. “We feel that it is good for our company, our customers and the industry as a whole to keep looking forward and seeing how we can improve and expand how […]

Read More
Cannabis marijuana

September 8, 2015

Supplemental Lighting Benefits For Growing Cannabis In …

The cannabis industry has moved out of the basement and into the light, and with this shift in politics and regulation occurring worldwide there is a need for growers to change the way they think about lighting and energy consumption.

Read More

September 2, 2015

Delegation Is Key To A Successful Greenhouse Operation

In a packed room at Cultivate’15, speaker Bernie Erven presented key steps growers need to take to improve their delegation skills, the benefits of delegating and the dangers of not learning how to delegate. This is a skill, he says, that everyone needs to learn. “For all of you who are part of a family business, you are choosing not to do things the easy way,” Erven laughed, as he presented a list of ways to know whether or not you’re an effective delegator. The owner of Erven HR Services, LLC, Erven has been working with and observing family businesses for many years. In his presentation, he said, he didn’t share anything that he hasn’t seen first-hand. You might not be a good delegator if you: Tend to be a perfectionist Work more hours than anyone else Lack time to explain clearly and concisely Are often interrupted Enjoy what you used to […]

Read More
AmericanHort logo

August 20, 2015

David Savoia To Serve As AmericanHort’s Interim P…

Following Michael Geary’s announcement that he has resigned as president and CEO of AmericanHort, the association has announced that CFO and Senior Vice President for Operations David Savoia will serve as interim president and CEO while the board conducts a search for a new staff executive. Craig Regelbrugge, the senior vice president for advocacy and research, will support Savoia with the association’s external affairs. Geary announced August 12  that he will be leaving his position after September 30 to serve as CEO of the Society for Marketing Professional Services, an organization dedicated to creating business opportunities in the architecture, engineering and construction industries. “As some of you know, I grew up connected to the horticulture industry so this was not an easy decision for me,” Geary said in an eMail. “I have loved working with our organizations and our talented members, staff and partners. However, my choice to return full time to Washington, D.C. will allow me […]

Read More

August 18, 2015

Michael Geary Is Leaving AmericanHort

AmericanHort president and CEO Michael Geary announced last Wednesday that he will be leaving his position at the end of September to serve as CEO of the Society for Marketing Professional Services. “I am writing to share with you that on October 8 I will begin a new professional chapter as CEO of the Society for Marketing Professional Services, an organization dedicated to creating business opportunities in the architecture, engineering and construction industries,” Geary said in an email. His last day with AmericanHort will be Sept. 30, 2015. “As some of you know, I grew up connected to the horticulture industry so this was not an easy decision for me,” he said. “I have loved working with our organizations and our talented members, staff and partners. However, my choice to return full time to Washington, D.C. will allow me to be closer to my family and aging parents and to re-engage with another industry […]

Read More

August 15, 2015

Ball Horticultural Co. Buys Conard-Pyle/Star Roses And …

Ball Horticultural Co. plans to add Conard-Pyle/Star Roses and Plants to its family of breeding and distribution companies, according to a press release dated August 14, which announced the company’s recent acquisition of the famous introducer of Knock Out Roses and other perennials and woody plants to the market. Ball plans to capitalize on the expertise of its Ball Ornamentals woody ornamentals division, as well as Conard-Pyle’s market-leading position as a top rose breeder to strengthen its product line. The sale is scheduled to close by the end of September 2015. Conard-Pyle’s in-house breeding division NovaFlora, along with its intellectual properties and the distribution, production and administration facilities of its wholesale division are also part of the acquisition. NovaFlora is the driving force behind the Star Roses and Plants brand. “Conard-Pyle has been the leader in roses in its market and has been actively diversifying its offering with other woody […]

Read More
[gravityform id="35" title="false" description="false"]