April 15, 2010

Communicating With Retailers

This Week’s Special Tom Lakers, owner of Willow Ridge Garden Center in Oak Ridge, Tenn., runs an almost year-long promotion that spotlights a choice in-bloom perennial or shrub each week. “Growers are starting to look for things for us because they’ve realized we want to do this,” Lakers says. “One of our regular growers just brought in the Kern’s pink viburnum and said, ‘Have you ever seen anything like this?’ We looked at it and said, ‘Hey, it’s kind of neat.’ We set one up on our porch and let it catch the customer’s eye. I auctioned it off to a lady and went back to the grower and said, ‘Give us 150 of those.’ “It’s fashion, fashion, fashion. You can always find something to bloom, but it’s about talking to your growers constantly.” From video updates, off-hours contact and exclusivity, today’s retailers are expecting to work with a more […]

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April 5, 2010

San Diego Event Focuses On Strategies

The HortSmart Trade Fair, held June 2-3 at the South Coast Winery Resort & Spa, is a new educational summit and product showcase geared for horticultural business owners. The educational program features nationally acclaimed speakers, industry professionals and educators. Among them are Greenhouse Grower’s Delilah Onofrey, national marketing consultant Gary Hudson, Armstrong Garden Center’s Gary Jones and Takao Nursery’s Lisa Takao. For more information about the event, visit FlowerAndPlant.org/HortSmart.

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March 30, 2010

Walmart’s Supplier Sustainability Assessment

Walmart plans to develop a Sustainability Index that measures the sustainability of every product it sells. One of the first steps Walmart took toward in the index was aking all vendors 15 questions about their sustainability. The questions, divided into four categories, are as follows: View As A PDF Click here to view Walmart’s questionnaire as a PDF. Energy & Climate: Reducing Energy Costs and Greenhouse Gas Emissions 1. Have you measured your corporate greenhouse gas emissions? 2. Have you opted to report your greenhouse gas emissions to the Carbon Disclosure Project (CDP)?  3. What is your total annual greenhouse gas emissions reported in the most recent year measured? 4. Have you set publicly available greenhouse gas reduction targets? If yes, what are those targets? Material Efficiency: Reducing Waste & Enhancing Quality 5. If measured, please report the total amount of solid waste generated from the facilities that produce your product(s) for Walmart for […]

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March 29, 2010

The Perennial Farm: Walking In Their Shoes

Realizing quality plants are only the entry point, The Perennial Farm in Glen Arm, Md., delights in raising the bar by out-servicing and out-marketing the competition. In fact, owner Rick Watson takes pride in being what he calls the price-value leader and explains what that means. “We’re not always the cheapest in town but we are the price-value leader,” he says. “For what you pay and what you get, we consider ourselves the best. Selling plants cheaply is easy. Getting value for your product takes talent. Value is not always the cheapest price.” Watson knows his customers’ needs, because he used to be on the receiving end buying plants from growers. He grew up in his family’s retail business, Watson’s Garden Center, still located in Towson, Md. After graduating from the University of Maryland with a horticulture degree and focus on garden center management, he and a partner started Exterior […]

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March 24, 2010

Benchmarking: Employee And Management Assessment

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March 23, 2010

Reasons For Optimism

Unbelieveable. That’s the best way to describe some of the events that have occurred since my last column. The Massachusetts special election has rocked the political world and profoundly affected the prospects for health reform just when it looked like passage was a lock. Efforts are under way to put health reform legislation together again on Capitol Hill, but it will look dramatically different than the version proposed by either the House or Senate. All of this goes to show the one thing that is certain in politics is uncertainty. Unfortunately, that uncertainty carries over into the marketplace and affects the confidence of businesses and industries, sometimes to the point that the level of business investment is hindered – which is precisely the situation we have found ourselves in recent months. However, heading into spring, several of the leading business confidence indicators reflect a more optimistic mindset on the part […]

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March 2, 2010

Walmart: The New Green Giant?

Walmart announced last week it plans to eliminate 20 million metric tons of greenhouse gas emissions from its global supply chain by the end of 2015. The 20 million metric tons represent 1.5 times the company’s estimated global carbon footprint growth over the next five years, and it’s the equivalent of taking more than 3.8 million cars off the road for a year. The initiative is one of several environmental initiatives Walmart has launched in recent years. Considering all the initiatives, USA Today recently explored whether Walmart is the “new green giant” in the United States. USA Today mainly reacted to reports other news sources produced in its own report. For example, in response to the greenhouse gas emissions initiative, Miguel Bustillo of The Wall Street Journal, writes: “Walmart will make its suppliers do the dirty work of reducing the carbon footprints of their supply chains.” If Walmart plans to […]

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February 19, 2010

Boosting Your Bottom Line: Benchmark Analysis

The Great Recession, as Charlie Hall refers to our economy the last two years, led to great structural changes in our industry. Fewer growers are operating businesses today than they were two years ago, and the ones still standing–particularly the ones thriving financially–have one thing in common: They benchmark their performance. “There are a number of folks who were in business a couple years ago who aren’t here with us today,” says Hall, holder of the Ellison Chair in International Floriculture at Texas A&M University. “There are many reasons for that, but by and large, many of those growers did not go through benchmarking efforts.” Benchmarking is one way the highest performers in our industry have survived the Great Recession. But in addition to benchmarking, successful growers are analyzing their resources and capabilities to determine competitive advantages while also tearing apart the value chain and reengineering it to reduce costs […]

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February 16, 2010

Walmart’s Strict Delivery Deadlines

Walmart suppliers will now face stiffer penalties if they repeatedly miss the retailer’s newly designated four-day delivery window. As of February 1, Walmart suppliers will face stiff penalties if their merchandise does not reach Walmart warehouses Normal 0 false false false MicrosoftInternetExplorer4 - its U.S. distribution centers Normal 0 false false false MicrosoftInternetExplorer4 - within the newly designated four-day delivery window, Reuters reports. “Those suppliers which have an ongoing record of missing this designated four-day delivery window, they’ll have 3 percent of the cost of goods deducted from the invoices for each delivery that doesn’t arrive on time Normal 0 false false false MicrosoftInternetExplorer4 - whether it’s too early or late,” says Walmart’s Dan Fogelman. “This helps ensure the steady flow of freight through the system so that stores are stocked appropriately. At the same time you’re not warehousing a lot of things and handling them at multiple times.” Walmart […]

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February 11, 2010

Saluting Will Carlson

Shortly before he died, I had a talk with Will in which he said “My work is done.” What a “work” that was! Will was one of the foremost floriculturists of our time. He was a leader whose enquiring mind, energy and drive changed the face of floriculture and brought untold millions of dollars of wealth to the industry and to countless thousands of growers. He was the person with a new idea every day, and the nerve and audacity to change the status quo and the uncanny ability to sense trends before they happened. Will was tough. He ruffled the feathers of those in the path of change. He had no patience for bureaucracy and red tape and was impatient for results. He could be scathing, but his objectives were always to benefit floriculture and the grower in a very direct way. Will was a product of the Land-Grant […]

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February 11, 2010

Elevating An Industry

Will stayed in touch with his students. Shi-Ying Wang seeks Will’s autograph during a book signing at OFA’s Short Course in 2003. It’s no fluke that Michigan is the third-largest state for floriculture crops, right after California and Florida. While those two large sunny states have natural climatic advantages, why would cold, cloudy Michigan emerge as third? It all started in 1966, when an ambitious new floriculture Extension agent at Michigan State University (MSU) named Will Carlson urged vegetable growers, who were losing business to farmers in the South and West, to start producing bedding plants–flowering annuals from seed. While most university floriculture programs were focused on fresh cut flowers, blooming potted plants and potted foliage, Will believed bedding plants had the potential to be the next big wave in horticulture. Thanks to his drive and leadership, within 25 years, bedding plants went from being the smallest segment of floriculture […]

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