December 16, 2009

Using Distribution Hubs

Producing a quality plant is just the first step. Finding an efficient and cost-effective way to get that quality plant from the greenhouse to the customer is something else entirely. A number of growers have responded by using distribution hubs to control delivery costs, get plants to their final destination in better shape, and in some cases, open doors to new opportunities and markets. Delivering New Relationships EuroAmerican Propagators’ efforts to refine its shipping schedules will most likely lead to improved deliveries for its propagation facility, as well as a number of fellow propagators in Southern California this spring. Rich Ouellet, EuroAmerican’s director of marketing and sales, says the Euro Transportation Team, led by manager Kenny Soles, spent a great deal of time over the last several months sorting through delivery records and building a historical picture of its last five years of orders. EuroAmerican used the information to develop a new […]

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December 9, 2009

Educational Tools & Early Registration From ANLA

December 17 is the early bird registration deadline for the 2010 ANLA Management Clinic–and ANLA is featuring a full week of programming to promote the event. Beginning Monday, December 14, ANLA will launch the following series of events: –ANLA Today. The December issue launches Monday with a focus on how the economy has impacted our industry. With fewer staff, increased customer counts and smaller, more frequent orders, how are businesses addressing the challenges? –Webinar. Clinic speaker John Kennedy presents: “When Business is Slow…Sharpen the Tools!” The webinar will take place Tuesday, December 15 from 3-4 p.m. EDT. For more information and registration, click here. –Webinar. Clinic speaker Dr. Charlie Hall presents: “Got Recovery?” The webinar will take place Wednesday, December 16 from 3- 4 p.m. For more information and registration, click here. –The Early Bird Blog Spectacular. On Thursday, December 17, tune in for 12 blog postings in 12 hours […]

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December 2, 2009

Dishin’ On Distribution

Nearly two years ago, leading horticultural distributors BFG Supply Co., BWI Companies and Griffin Greenhouse and Nursery Supplies formed an independent organization called the Integrated Horticultural Alliance (IHA). The organization was formed to remove redundancies and inefficiencies that drive up input costs. We recently caught up with Joe Farinacci, managing director of the Integrated Horticultural Alliance, who provided an update on IHA’s progress and how the organization is providing more value in the supply chain to growers. Q: How has IHA improved the efficiency of the supply chain since its inception early last year? A: Since coming to IHA, I have read and heard many comments regarding the lack of standardization within the horticultural industry. We all know, especially the grower, you need to develop standard procedures to be successful. Last year was a volatile year in terms of prices for horticultural products, specifically for plastics and products that contained […]

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December 1, 2009

Promising Progress

There’s no question this year has been a tough one, the toughest I’ve witnessed economically in my 16 years working on Greenhouse Grower. Being down 20 percent in sales seemed to be the new norm as spending cutbacks rippled through the supply chain. There were big winners and losers after box store buyers dramatically reduced the number of growers they will work with. Those who gained more business won big. Those who lost the business are scrambling for customers and can’t diversify and reinvent their businesses fast enough. Independent growers and retailers were especially challenged to preserve their market share as more price-conscious consumers gravitated toward box stores and discounters. Even in the instances where foot traffic was up in the garden centers, the average purchase at the register was down. But in the grand scheme of how our nation, the world and other industries and retail categories are faring, […]

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November 30, 2009

Cutting Transportation Costs To The Bone

As I have written here many times over the years, transportation and distribution are among your greatest costs. Any cost decrease has an immediate effect on your bottom line, so cutting costs is a compelling proposition that translates to more money – right away! I have heard from many growers over the years who have followed the advice in my columns, and they have had great success. What I don’t understand is why more growers don’t implement these cost-cutting measures. If growers would merely simplify the fundamental elements of their businesses, they would not only stop wasting money but could focus their time on growing.  So, here is your chance to cut your transportation costs to the bone. These four things will immediately slice at least 20 percent off your entire distribution costs. Bid Your Freight Today The available truck capacity in the market is greater than ever. Freight volumes […]

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November 30, 2009

Putting Some Heat Into It

Since Athens Select’s launch in 1998, the collection has added a host of best-selling new varieties and initiated a partnership with the Southern Living Plant Collection that’s helped take the program to new heights.         Hot Property Just two years into Athens Select’s partnership with the Southern Living Plant Collection, the program shines for its unique varieties and its ability to provide sizzling color even in summer heat. With 11 Athens Select varieties now part of the Southern Living Plant Collection, opportunities for growth abound. For Athens Select, the partnership was a no-brainer. After all, Southern Living is a premier lifestyle and entertainment magazine and the sixth largest monthly consumer magazine in the United States. It reaches nearly 16 million readers each month and enjoys a circulation of about 2.8 million. “Having the Southern Living brand behind your product and, for retailers, [having] the pot and tag […]

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November 20, 2009

The Other ‘R’ Word

Several signs are pointing to the likelihood that we are now in economic recovery. The gross domestic product (GDP) for the last half of 2009 was positive and most indices are reflecting a turnaround scenario. Even the housing market has been showing signs of stabilization. Not exactly a robust recovery, but certainly an end to the precipitous decline we saw in 2007 and 2008. The recovery phase will be marked by ongoing price declines in many locales, albeit more gradual ones. We will also see a gradual stabilization in sales rates, a gradual decline in the level of inventory for sale and a gradual bottoming out of construction activity. Again, though, the word to emphasize is “gradual.” The new home industry has done a good job of reducing supply with inventory for sale now in line with the long-term average. But the existing home market is still oversupplied, and we […]

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November 13, 2009

Times Change Quickly

The entire United States financial system was on the verge of bankruptcy. If it had not been for the federal government’s intervention, the whole system would have collapsed. Some unscrupulous individuals stole hundreds of billions of dollars at the expense of all of the honest workers and citizens. In only days, the government printed the money to cover these criminal acts. The debt of our country almost doubled in one month.   The recession got worse and unemployment hit new highs. As I write this, the unemployment rate is 10 percent nationally. In Michigan, it is 15.8 percent and in Detroit it is over 29 percent.   In the September 2008 Produce Business magazine, Dave Dever indicated that, based on his most recent statistics of income for the 2006 tax year, approximately 55 percent of tax filers had adjusted gross income of less than $50,000 with an average discretionary income […]

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November 9, 2009

Greenhouse Grower A Winner At ASBPE’s Digital Azbee Awards

Meister Media publications Greenhouse Grower and Today’s Garden Center were big winners at the 2009 Digital Azbee Awards presented by the American Society of Business Publication Editors (ASBPE). Greenhouse Grower received an honorable mention in the Multi-Platform coverage category for its 2009 California Pack Trials reporting in the print magazine and online and a silver award for step-by-step how-to podcast for the Proper Handling Of Unrooted Poinsettia Cuttings episode of FloriCAST, the podcast for greenhouse growers. Sister publication Today’s Garden Center won the 2009 Multi-Platform gold award for its 2009 Revolutionary Garden Centers coverage. Today’s Garden Center also won a national silver award in the category Integrated Social Media Community for integration between, Fresh Air Forum, blogs, Facebook and Twitter. ASBPE presented awards in 15 new digital categories at its first digital-only national conference. The awards were announced on November 6 during the luncheon at the Hyatt Regency San Francisco Airport.

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October 28, 2009

Viability Secures $1.3M In Energy Grants

Viability reaped the reward of a national focus on energy efficiency and renewable energy projects, securing $1.3 million in clean energy grant funding and leveraging $31.5 million in overall project investment for its clients as part of USDA’s Renewable Energy for America Program (REAP). The federal REAP grant funds up to $250,000 for efficiency projects and $500,000 for renewable energy projects in designated rural areas. Viability assists companies prepare and submit grant applications that promote sustainability through several programs. “Businesses are seizing the opportunity to lower operational costs and reduce their environmental footprint through clean energy technologies,” says Viability President Chris Byrnes. “Even though these energy projects pay for themselves in time, the grant helps overcome the initial capital investment that accompanies new technologies.” Altogether, Viability’s REAP clients will reduce their carbon dioxide emissions by 33,519 tons annually, the majority of which results from its greenhouse clients. That amount, according […]

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October 21, 2009

Color Spot Buys El Modeno Assets

Another major California growing operation is exiting the business. El Modeno Gardens will close its doors after Oct. 31 and Color Spot Nurseries is purchasing the operation’s equipment, raw materials and inventory. Ranked at No. 41 on our Top 100 Growers, El Modeno Gardens specializes in perennials, flowering shrubs, bedding plants and blooming potted plants. The business was founded by the Groot family in 1958 as a specialty fern grower in an area called El Modena, which is now part of the city of Orange. The company began growing color in 1-gallon and 5-gallons to fill an emerging market niche in the 1960s. The company moved to its current headquarters in Irvine, Calif., in 1967 and expanded to multiple facilities in Northern and Southern California–Hollister, Valley Center, Watsonville, Lake Mathews and Imperial County. In 2003, El Modeno added a Tyler, Texas facility, which has been leased by Seville Farms the […]

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October 19, 2009

Horticulture: A Reason For Thanksgiving

We all have heard the old saying, “You can’t see the forest for the trees.” Well, I think many of us can’t see our profession because we are only interested in one facet of this great industry. This notion was brought home to me a few months ago when I read a garden design magazine. It showed how to create a meditation garden, a pharmaceutical garden, a service garden and a beauty garden, as well as an art garden.   There were many different plant species used that I had not seen before. I began to remember what I was taught at the university: There are so many plants on this earth that it would be impossible to learn all the genetics, physiology, pathology and uses of even a small percentage of them.   For some of us, it has taken a lifetime to master all the information we need […]

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