February 18, 2014
Sedan Floral Rebuilds A Customer Base From Scratch
Sedan Floral lived and nearly died by its old chain store business model. Jonathan Cude says forgetting everything he knew about the greenhouse business and starting over has the operation growing — and profitable — once again.
February 18, 2014
Sedan Floral Reinvents Its Customer Base And Its Business [Slideshow]
Sedan Floral, a Greenhouse Grower Top 100 Grower in Sedan, Kan., was faced with some tough decisions seven years ago. After losing most of the business from two major chain store customer accounts and struggling to pick up the pieces for several years, Sedan’s leadership cut production significantly and reinvented the operation to appeal to a much broader customer base of independent garden centers. That strategy has slowly but surely returned the operation to profitability. A willingness to change everything was necessary for the long-term survival of the company, says Sedan president and CEO Jonathan Cude. “If the current business model you’re using fails to work, be willing to stop, press reset on your brain, erase everything and start over,” Cude says. “Be open to change. “It’s cliché. Everybody says it. But that’s what we did. And it’s working.” In the slideshow below, get a look inside the operation, including […]
February 18, 2014
Greenhouse Industry Suppliers Project Growth In 2014
Greenhouse industry vendors are planning for sales growth in 2014 according to Greenhouse Grower's State of the Industry survey.
February 10, 2014
Angel Plants To Partner With HGTV HOME Plant Collection In Spring 2014
Angel Plants Inc., based in Long Island, N.Y., will be a distribution partner of HGTV's HOME Plant Collection beginning in spring 2014.
January 30, 2014
Valent And Nufarm Join Forces In The U.S. Turf, Ornamental And Aquatics Market
Valent U.S.A. Corporation and Nufarm Americas Inc. announced on Jan. 29 that Valent has agreed to appoint Nufarm as the exclusive distributor of its branded products for professional turf, ornamental and aquatic uses in the United States, effective Feb. 16, 2014.
January 22, 2014
Freedom Tree Farms Joins HGTV HOME Plant Collection Growers For 2014
The HGTV HOME Plant Collection has chosen Freedom Tree Farms as a new growing partner for 2014. Freedom Tree Farms, located in Pelham, Tenn., will grow shrubs, annuals and select perennials designed for the south for the Expressions Annuals, Essential Perennials and the Smart & Stylish Shrubs Collections.
January 17, 2014
Dosatron Names Lundgren As Regional Sales Manager
Dosatron International, Inc. has named Christopher Lundgren as regional sales manager of horticulture. Lundgren brings more than 10 years of horticulture experience to water-powered, proportional chemical injectors provider Dosatron.
December 23, 2013
Blair Busenbark Hired To Lead Adaptive Plastics
Adaptive Plastics, Inc. recently welcomed Blair Busenbark in a newly created position as Chief Operations Officer. In his new role, Blair will lead company-wide efforts to develop and implement strategies to grow future B2B and consumer sales of the company.
December 18, 2013
Monsanto And Novozymes Announce Alliance to Provide Sustainable Bioagricultural Solutions
Monsanto is now in the microbials business with the new long-term strategic alliance it announced with Novozymes. The two companies will partner to transform research and commercialization of sustainable microbial products that will provide a new platform of solutions for growers around the world.