Wal-Mart On Sustainability

Wal-Mart’s Senior Horticultural Buyer Ron Coben shared the retail giant’s corporate vision for sustainability and what it means to growers last week at Grower Talks’ Greenhouse Experience in Cleveland.

Wal-Mart already has started working with growers and our industry at large on sustainable initiatives. Examples Coben shared, both related and unrelated to Wal-Mart, include:

  • The rollout of Earth Essentials as the Wal-Mart exclusive version of Ball Horticultural Co.’s Circle of Life program for independent garden centers. The Wal-Mart biodegradable pots are green versus brown. The program was in select markets this year.
  • Partnering with Ball on getting growers certified for sustainable practices through Veriflora.
  • Fairview Greenhouses in Missouri using turkey beaks and feet as fuel from a nearby turkey farm.
  • Growers and the University of Florida using Smart Grow pad made of human hair in China in the tops of nursery pots to reduce the need for watering, fertilizing and pest control treatments.
  • Flower breeders developing and promoting varieties that do not need plant growth regulators (PGR) or manual pinching, and others that can be grown cooler to save energy.
  • Ball Horticultural Co.’s Controlled Growth Seed pretreated with PGR to minimize the need to apply more later.
  • Wider availability of biodegradable pots

Coben opened his talk with a quote from Wal-Mart’s founder, Sam Walton: “You can’t just keep doing what works one time. Everything around you is changing. To succeed, you need to stay out in front of change.”

Coben acknowledged becoming sustainable will require change and for growers to embrace this opportunity. “No one in any industry can do it by themselves, that’s why I came here to help. Now is the time to step out and be part of revolutionary change.” 

A New Corporate Culture

One of the most enlightening parts of the presentation was the corporate video Wal-Mart made to communicate its inspiration and objectives. One of the first glimmers of a business opportunity on the sustainability side was an organic cotton yoga outfit that sold out very quickly. With Wal-Mart’s global scale and presence in just about every product line, the retailer has the size and scope to create sustainable business models and launch new products in nearly every industry. Wal-Mart aims to set the standard for what a company can do, not just in business but in society.

Being comfortable with criticism, Wal-Mart is pursuing big goals versus safe ones. The three areas Wal-Mart is tackling are climate, waste and products. The company has created 13 value networks to respond to concerns and spur innovations in specific industries. A 14th network will focus on alternative fuels. Vendors, manufacturers and academic experts and relevant stakeholders are part of these networks.

Most of the effort is focused on the store buildings themselves, making their construction, demolition and operations more sustainable. Innovation incubates in test stores and rolls out to new stores. The goal is for all existing stores to be 25 percent more efficient in seven years and for new stores to be 30 percent more efficient in four years. The stores are trying alternative energy generated by sun, wind and biofuels. Skylights reduce the need for as much electric lighting all day and refrigerated cases are equipped with doors and LED lighting that turns on as needed.

Wal-Mart’s trucks are also getting an overhaul with the goal of becoming 25 percent more efficient in three years and 50 percent more efficient in 10 years.

One of the best product success stories is the new All Mighty laundry detergent, which is a more concentrated version of the original in a smaller plastic container. “Gallons of water and diesel are saved, fewer trucks are needed and there’s less plastic resin,” Coben explains. “It’s not less product, just taking half the water out.”

To address garbage, Wal-Mart is baling plastic waste at the stores, such as shrink wrap and hangers. “The first quarter, we recovered 1,725 tons of plastic,” Coben says. “The haulers pick up the sandwich bales, which are repelletized into resin and sold to one of our suppliers who makes patio furniture. We close the loop. It’s renewable. Think of the issue with plastics in our industry. Maybe we can do something. What can we do with the plastic? How can we take it back?”

Jose Costa, whose family owns Costa Nursery in Goulds, Fla., traveled all the way from Miami to Cleveland just to hear Coben and the talk that followed featuring former Home Depot buyer Vinny Naab and former Wal-Mart buyer John Orendorf sharing their experiences and views on life at the big boxes and working with growers. At the end of Coben’s talk, Costa said, “This is eye opening for me. There’s a lot we can do with our trucking fleet and bringing stuff in with less packaging.”


Leave a Reply

More From Finance/Operations...

October 8, 2015

Industry Standards For Greenhouse Lighting On The Horizon

As the use of LEDs has risen among greenhouse growers, so have concerns about the best way to measure and compare the many LED light products across the market. As a result, the lighting industry is responding to a call for greater transparency and the development of standardized measuring and testing methods.

Read More
Delphinium 'Guardian Lavender' (Kieft Seed)

October 7, 2015

National Garden Bureau Names Four Crops For 2016 “Year Of The” Program

The National Garden Bureau announced four crop selections for its 2016 "Year Of The" program. New this year is the addition of a bulb crop class and a video created especially for the edibles class.

Read More

October 7, 2015

Ball FloraPlant Eliminates Neonicotinoid Use On Its Offshore Cuttings Farms

Ball FloraPlant has announced its offshore cuttings farms did not use neonicotinoid-based pest management chemicals during its spring crop production last shipping season, and will continue to be neonic free this year. Instead, the company and its greenhouse managers have relied on alternative means to supply insect-free cuttings to its global customer base.

Read More
Latest Stories

October 5, 2015

Smart Business Sense At Tidal Creek Growers Yields Succ…

Tidal Creek Growers stays competitive by focusing on what really turns a profit. It helps the large operation successfully balance contract growing with growing for retail garden centers.

Read More

October 4, 2015

ePlantSource Adds 5 New Partner Companies

ePlantSource has announced an additional five companies that have been added to its partner distribution list. Not only do the additional partners offer more supplier options to ePlantSource customers, but the website now also provides a more diverse product list with the addition of bulbs, clematis and many new varieties. New partners added for the 2015 – 2016 season: A.D.R. Bulbs Lennon Farm Greenhouses Micandy Gardens Pacific Growers Roseville Farms “We make it a priority to respond to our customers, and we have had many requests for additional options and a more diverse product line, so we are continually evaluating suppliers that work well with our non-traditional approach to the sale of live goods,” says Gary Falkenstein, President and CEO of ePlantSource. “We feel that it is good for our company, our customers and the industry as a whole to keep looking forward and seeing how we can improve and expand how […]

Read More
Cannabis marijuana

September 8, 2015

Supplemental Lighting Benefits For Growing Cannabis In …

The cannabis industry has moved out of the basement and into the light, and with this shift in politics and regulation occurring worldwide there is a need for growers to change the way they think about lighting and energy consumption.

Read More

September 2, 2015

Delegation Is Key To A Successful Greenhouse Operation

In a packed room at Cultivate’15, speaker Bernie Erven presented key steps growers need to take to improve their delegation skills, the benefits of delegating and the dangers of not learning how to delegate. This is a skill, he says, that everyone needs to learn. “For all of you who are part of a family business, you are choosing not to do things the easy way,” Erven laughed, as he presented a list of ways to know whether or not you’re an effective delegator. The owner of Erven HR Services, LLC, Erven has been working with and observing family businesses for many years. In his presentation, he said, he didn’t share anything that he hasn’t seen first-hand. You might not be a good delegator if you: Tend to be a perfectionist Work more hours than anyone else Lack time to explain clearly and concisely Are often interrupted Enjoy what you used to […]

Read More
AmericanHort logo

August 20, 2015

David Savoia To Serve As AmericanHort’s Interim P…

Following Michael Geary’s announcement that he has resigned as president and CEO of AmericanHort, the association has announced that CFO and Senior Vice President for Operations David Savoia will serve as interim president and CEO while the board conducts a search for a new staff executive. Craig Regelbrugge, the senior vice president for advocacy and research, will support Savoia with the association’s external affairs. Geary announced August 12  that he will be leaving his position after September 30 to serve as CEO of the Society for Marketing Professional Services, an organization dedicated to creating business opportunities in the architecture, engineering and construction industries. “As some of you know, I grew up connected to the horticulture industry so this was not an easy decision for me,” Geary said in an eMail. “I have loved working with our organizations and our talented members, staff and partners. However, my choice to return full time to Washington, D.C. will allow me […]

Read More

August 18, 2015

Michael Geary Is Leaving AmericanHort

AmericanHort president and CEO Michael Geary announced last Wednesday that he will be leaving his position at the end of September to serve as CEO of the Society for Marketing Professional Services. “I am writing to share with you that on October 8 I will begin a new professional chapter as CEO of the Society for Marketing Professional Services, an organization dedicated to creating business opportunities in the architecture, engineering and construction industries,” Geary said in an email. His last day with AmericanHort will be Sept. 30, 2015. “As some of you know, I grew up connected to the horticulture industry so this was not an easy decision for me,” he said. “I have loved working with our organizations and our talented members, staff and partners. However, my choice to return full time to Washington, D.C. will allow me to be closer to my family and aging parents and to re-engage with another industry […]

Read More

August 15, 2015

Ball Horticultural Co. Buys Conard-Pyle/Star Roses And …

Ball Horticultural Co. plans to add Conard-Pyle/Star Roses and Plants to its family of breeding and distribution companies, according to a press release dated August 14, which announced the company’s recent acquisition of the famous introducer of Knock Out Roses and other perennials and woody plants to the market. Ball plans to capitalize on the expertise of its Ball Ornamentals woody ornamentals division, as well as Conard-Pyle’s market-leading position as a top rose breeder to strengthen its product line. The sale is scheduled to close by the end of September 2015. Conard-Pyle’s in-house breeding division NovaFlora, along with its intellectual properties and the distribution, production and administration facilities of its wholesale division are also part of the acquisition. NovaFlora is the driving force behind the Star Roses and Plants brand. “Conard-Pyle has been the leader in roses in its market and has been actively diversifying its offering with other woody […]

Read More
cannabis, marijuana plant

August 7, 2015

Big Banks A Step Closer To Financing Cannabis — Or Not

A key Senate Appropriations Committee passed a bill on July 23 that allows the nation's capital to establish regulated medical marijuana stores and lets banks provide financial services to state legalized marijuana dispensaries.

Read More

July 30, 2015

Spread Your Risk Beyond Spring Sales [Opinion]

Growers who participated in Greenhouse Grower’s 2015 Spring Crops Recap Survey said they have had enough of the uncertainty that the weather brings. They said it’s time to build up sales in other seasons like fall so we’re not so dependent on spring. As a couple of wholesale growers, both from the Southeast, very eloquently stated, our industry has mastered squeezing everything we can out of the spring season. And while this year happened to be a very successful one, thanks to the improving economy and elevated consumer confidence, they said, “now is no time to celebrate.” “Spring is still Christmas in the horticulture industry, but we have done such a good job focusing on spring that we have neglected other seasons,” one grower said. “Having so many eggs in the spring basket is dangerous. Fall will never be what spring is, but having a solid second season is in […]

Read More
Berns_Roberto Lopez_Purdue6

July 22, 2015

Cultivate’15 Greenhouse Learning Tour Showcases G…

Growers took advantage of the Greenhouse Learning tour held Saturday, July 11 at Cultivate'15 to see the strategies and technology two successful growing operations are using to tackle production challenges and come out ahead of the game.

Read More

June 16, 2015

Philip Schaafsma To Represent Thermoflor In The U.S.

Philip Schaafsma is a new sales representative for Thermoflor, a company with a lot of experience building garden centers worldwide. The history of the Dutch construction company Thermoflor goes all the way back to 1877. Since then, the company has been through a lot of changes, from simple conservatories to complex glass and steel turnkey projects. With a new sales representative, Thermoflor is well equipped to service the American market. Previously, Petitti Garden Center (Avon, Ohio), Chuck Hafner (Syracuse, N.Y.), Jacob’s Garden (Ottowa Lake, Mich.), Hicks Nurseries (Westbury, N.Y.) and Holes (Alberta, Ca.) were all built by Thermoflor. After a period of absence, the company is now  represented in the U.S. and Canada by Schaafsma, who has more than 40 years of experience in retail lawn and garden, greenhouse growing and the floral industry, and is a former board member of the Garden Centers of America. Schaafsma is the former owner […]

Read More

June 15, 2015

Hortica Insurance To Become Member Of Sentry Insurance …

Upon completion and approval of an affiliation agreement, Hortica Insurance (Florists' Mutual Insurance Company) will become a member of the Sentry Insurance Group, based in Stevens Point, Wis. As a member of the Sentry Insurance Group, Hortica keeps its name and brand and will continue doing business from its current headquarters in Edwardsville, Ill.

Read More
Cal-Poly fields

June 2, 2015

Cal-Poly Students Seek Continued Industry Support To Sa…

Agriculture students and faculty at California Polytechnic State University, San Luis Obispo, want industry members to continue to stand with them in their effort to preserve Class 1 agricultural land from being repurposed. The university recently released an update to its Master Plan that indicates that almost all of its orchards, horticulture facilities and field sites could be repurposed for buildings, including residential and/or recreational space. According to Joel Leonard of Students For Agriculture, an organization of Cal-Poly students in favor of saving the land, the Master Planning Committee will be meeting over the summer to form a final version of its plan and present it once more to the public in the fall, before it is submitted for final approval to the California Board of Trustees. Students For Agriculture’s goal in the meantime is to increase awareness and rally industry supporters to continue to send their input to the planning committee. Visit studentsforag.com to see more […]

Read More
Cal-Poly fields

May 27, 2015

Cal-Poly Students And Faculty Ask Industry To Help Save…

California Polytechnic State University, San Luis Obispo, has released an update to its Master Plan that indicates that almost all of its orchards, horticulture facilities and field sites could be repurposed for buildings, including residential, and/or recreational space. According to a letter from Scott Steinmaus, the horticulture and crop science department head, the proposed changes directly affect the current orchard plantings and other long term plans for the department. The department is committed to making sure that its facilities remain invaluable teaching environments that enable its students to learn about crop, fruit and horticulture production, food safety and pest protection, in addition to providing sites for externally funded research projects that benefit the industry. Industry members are invited to submit comments to the university. According to Steinmaus, a recent eMail to the Cal-Poly community from the university president indicates that all of the input gathered through the end of May will be studied by the planning […]

Read More

May 13, 2015

Battlefield Farms Receives MPS-A Qualification

Battlefield Farms, Inc., in Rapidan, Va., has been awarded the MPS-A qualification after becoming a participant for MPS-ABC in 2010. After four years of showing effort and improvement, the company has been awarded the qualification.

Read More

May 8, 2015

How To Survive Succession Planning And Resolve Conflic…

If you work in agriculture, you most likely work with family-owned businesses. This is especially true within the greenhouse industry. I’m fortunate to work for a company that specializes in financing and supporting such businesses. Family-owned businesses often have a level of commitment and support that helps during lean times. This is important for a company exposed to seasonality and events that are sometimes beyond management’s control. Business owners and management are constantly looking for solutions to the unique issues faced by these small but complex businesses. Specifically, how these issues affect the transition from one generation to the next. There are many family enterprise success stories, cases of harmony, health and longevity. Yet it’s no secret that family businesses can struggle with governance, leadership transitions and even survival. According to the Family Business Institute, only 30 percent of family businesses last into the second generation, 12 percent remain viable […]

Read More

April 30, 2015

North Creek Nurseries Welcomes Nikki Drake As New Finan…

Nikki Drake will fill the role of new financial administrator at North Creek Nurseries, with responsibility for the accounting department. She will also serve on the strategic planning committee.

Read More
Andy Huntington Pleasant View

April 29, 2015

Pleasant View Gardens Promotes Andy Huntington to Natio…

Pleasant View Gardens recently announced that Andy Huntington will be the company’s National Sales Manager. Huntington, who has years of horticulture industry experience, will oversee national territory and inside sales departments, while fostering strong partnerships with customers. “Our relationships with customers are central to all that we do at Pleasant View,” Huntington says. “In my new role, I am excited to work with a broader base of broker, grower and retail partners to understand their business needs. Pleasant View’s goal is to be so in tune with our customers that we are able to anticipate their problems before they arise.” Huntington has a history of growing sales and forming long-lasting relationships with a diverse customer base. For the past two years, he has been working as a territory account manager for Pleasant View Gardens, responsible for young plant liner sales in New England and New York. Prior to that, Huntington was […]

Read More