Wal-Mart Sticks With Politics
August 25, 2008 Wal-Mart is preparing to launch a series of TV ads during the Democratic and Republication National Conventions that will highlight how consumers worried about the economy can save money by shopping at its stores. Reuters reports ads will run on cable news networks like CNN and MSNBC through September 7.
The conventions are ideal for Wal-Mart ads, a company spokesperson says, because more than half of all Americans surveyed by Voter/Consumer Research of Washington, DC said they are more likely to shop at Wal-Mart now compared to six months ago.
“Americans are facing unprecedented financial challenges and we see them in our stores every day–working men and women living paycheck to paycheck and faced with difficult decisions,” says Eduardo Castro-Wright, a Wal-Mart CEO. “This new advertising campaign reinforces that we will continue to be there for them.”
To read the full Reuters story, click here.
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