Walmart TV Ad Causing Stir

The National Advertising Division (NAD) of the Council of Better Business Bureaus and H-E-B Grocery Co. are challenging Walmart ads. The Walmart ads in question tell consumers if they spend $100 a week on groceries at a supermarket, they could save on average over $700 a year buying groceries at Walmart.

H-E-B is also challenging the Walmart notion of “unbeatable prices,” which the grocery chains says is interpreted by consumers as a lowest-price guarantee.

After H-E-B made its claims against Walmart, NAD conducted a study of Walmart’s ads and concluded the following: Walmart could indeed support its “unbeatable prices” advertising claims, but it should clarify its price-matching disclosures in ads where it uses the “unbeatable” claim. NAD also says Walmart should discontinue its $700 grocery savings claim because there’s no evidence supporting the claim. The landscape of grocers varies throughout the United States, NAD says, so there’s no way Walmart could make such a claim.

Walmart , however, disagrees its claim is not substantiated.

To read a full Reuters story about the debate, click here.

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10 comments on “Walmart TV Ad Causing Stir

  1. Anonymous

    I must report that I was sceptical about groceries at Walmart, until I found that I could save $5 per week on the 4 packages of egg-rolls I normally buy. My total expense for groceries is typically less than 40 or 50 bucks a week, so I am saving over 10% right off the bat with that one item. Anyone who has not shopped there owes it to themselves to find out how much they can save. Unless you already have too much money.
    TW

  2. Anonymous

    It will be scary when our customers start looking at plants that way too. In the meantime, I won’t be buying my groceries from Wal-Mart.

  3. Anonymous

    If Walmart can beat our prices in the greenhouse, then we must figure out how to lower our prices and still make a good profit. This will ensure that shoppers don’t shift over to them.

  4. Anonymous

    I feel that the Box stores will never offer the service that customers crave when purchasing live merchandise. We all know that these stores cut corners on maintenance, handling and customer service to lower prices. Fine if you want a box of cereal. Not good for an impatiens hanging basket (in the full sun and bone dry).
    As a friend once told me “Don’t let them drag you down to their level. They will beat you at that lower level because they have the experience there”.

  5. Anonymous

    Well, I still have never been in our local WalMart store, and don’t plan to in the future either! I like dealing with store owners and sales people who are knowledgeable and have a stake in their business.

  6. Anonymous

    I must report that I was sceptical about groceries at Walmart, until I found that I could save $5 per week on the 4 packages of egg-rolls I normally buy. My total expense for groceries is typically less than 40 or 50 bucks a week, so I am saving over 10% right off the bat with that one item. Anyone who has not shopped there owes it to themselves to find out how much they can save. Unless you already have too much money.
    TW

  7. Anonymous

    It will be scary when our customers start looking at plants that way too. In the meantime, I won’t be buying my groceries from Wal-Mart.

  8. Anonymous

    If Walmart can beat our prices in the greenhouse, then we must figure out how to lower our prices and still make a good profit. This will ensure that shoppers don’t shift over to them.

  9. Anonymous

    I feel that the Box stores will never offer the service that customers crave when purchasing live merchandise. We all know that these stores cut corners on maintenance, handling and customer service to lower prices. Fine if you want a box of cereal. Not good for an impatiens hanging basket (in the full sun and bone dry).
    As a friend once told me “Don’t let them drag you down to their level. They will beat you at that lower level because they have the experience there”.

  10. Anonymous

    Well, I still have never been in our local WalMart store, and don’t plan to in the future either! I like dealing with store owners and sales people who are knowledgeable and have a stake in their business.