Five Thought-Provoking Ideas From GROW Summit 2015

Janeen Wright
Janeen Wright

December kicked off at Greenhouse Grower with our annual GROW Summit, which I like to think of as a giant think tank or meeting of the minds. Discussions at the Summit range from big-picture ideas to smaller initiatives that can help grow the industry. Here are five ideas from the Summit that gave me pause for thought.

We need to take horticulture to the city. The urban population in 2014 accounted for 54% of the total global population, and it continues to grow, according to the World Health Organization. Doesn’t it stand to reason that public horticulture is bound to grow also?
Opportunities in public horticulture are everywhere, from green infrastructure and public gardens to pop-up garden retail stores and commercial and residential landscaping. If the people won’t come to horticulture, let’s take it to them.

Tie plants into people’s lifestyles by promoting their life-enhancing benefits. As one GROW participant said, selling plants today isn’t about the product we sell or the brand we promote. It has now become about what a plant does and how it makes people feel.

The message we need to convey is that plants offer more than their outward appearance. They clean the air, boost our mood, and reduce stress. When consumers see plants as indispensable to healthy living, what was once a luxury will become a necessity.

Localized, targeted marketing that broadcasts the message that plants are relevant starts at your place of business. Whether you are a grower or a retailer, you have a message to share. Consumers need to know that plants improve quality of life and that caring for a plant is not something to fear, that anyone — green thumb or black — can succeed at growing a plant.

“It is so important to give people something that they are going to have success with and then build on that,” said a GROW participant

Plant the seed early to start recruiting young people to the industry. Reaching out to schools, sending enthusiastic Millennial employees to talk with youth, and partnering with associations like FFA goes a long way toward recruiting young people to the industry who have developed a passion for plants at an early age.

“Every grower and retailer should find a school to work with,” said an attendee. “It is not about making money; it is more about community outreach.”

Millennials want to have their voices heard. Empower young people to take initiative by listening to their ideas and giving them responsibilities that allow them to make meaningful contributions to your company. Millennials want to feel valued — let’s give them the chance to bring value to the table.

 

Topics: ,

Leave a Reply

More From Business Management...
Stepables Tough-Ten Tags

May 25, 2017

Jury Awards Damages in Stepables Photo Copyright Case, But The Perennial Farm’s Appeal May be Forthcoming

According to a press release from Under A Foot Plant, Co,, a jury awarded Under A Foot Plant (which owns the Stepables product line) $900,000 in actual damages for The Perennial Farm’s use of Stepables’ copyrighted photographs.

Read More

May 25, 2017

AmericanHort Hosting Advocacy Visit to Capitol Hill in September

AmericanHort has announced it will be hosting Impact Washington, an inaugural advocacy and policy summit, in Washington, DC, Sept. 12-13.

Read More

May 23, 2017

USDA-APHIS Bulletin on Unauthorized Distribution of Genetically Engineered Petunias

On May 2, 2017, USDA-APHIS was informed that an orange petunia variety was potentially genetically engineered and had been imported and moved interstate without required authorization by APHIS. This led to testing of numerous petunia varieties, which confirmed this particular variety and several others are genetically engineered, and meet the regulatory definition of a regulated article under APHIS regulations. APHIS continues to work with the industry to ensure unauthorized GE petunias are not distributed in the United States.

Read More
Latest Stories
Stepables Tough-Ten Tags

May 25, 2017

Jury Awards Damages in Stepables Photo Copyright Case, …

According to a press release from Under A Foot Plant, Co,, a jury awarded Under A Foot Plant (which owns the Stepables product line) $900,000 in actual damages for The Perennial Farm’s use of Stepables’ copyrighted photographs.

Read More

May 25, 2017

AmericanHort Hosting Advocacy Visit to Capitol Hill in …

AmericanHort has announced it will be hosting Impact Washington, an inaugural advocacy and policy summit, in Washington, DC, Sept. 12-13.

Read More

May 23, 2017

USDA-APHIS Bulletin on Unauthorized Distribution of Gen…

On May 2, 2017, USDA-APHIS was informed that an orange petunia variety was potentially genetically engineered and had been imported and moved interstate without required authorization by APHIS. This led to testing of numerous petunia varieties, which confirmed this particular variety and several others are genetically engineered, and meet the regulatory definition of a regulated article under APHIS regulations. APHIS continues to work with the industry to ensure unauthorized GE petunias are not distributed in the United States.

Read More

May 23, 2017

6 Simple Ways to Acquire New Customers

Even the most successful brands need new customers if they want to grow their business, or stay profitable.

Read More
Dr. P. Allen Hammer, Dummen Orange

May 22, 2017

New Dümmen Orange Scholarship Honors Legacy of Dr. P. A…

“Our industry’s future depends on attracting and supporting bright, hard-working students into horticulture programs across North America, and the support of Dümmen Orange will aid that effort,” Hammer says.

Read More
The Greenhouse and Hoophouse growers handbook

May 19, 2017

New Book Highlights the Benefits of Growing Vegetables …

Andrew Mefferd’s new book, “The Greenhouse and Hoophouse Grower’s Handbook: Organic Vegetable Production Using Protected Culture,” covers the many benefits of protected culture food production, from being first to market, to more effective pest control.

Read More
MedMen New Facility

May 18, 2017

MedMen Cannabis Production Facility in Nevada Nearly Co…

Construction is expected to be completed this summer on the facility, which will include a 26,000-square-foot greenhouse and a 19,000-square-foot extraction and production wing.

Read More
New Frontier Cannabis Industry Annual Report

May 18, 2017

New Frontier Publishes Annual Report on the Cannabis In…

The 2017 Cannabis Industry Annual Report provides an up-to-date perspective on the growth and transformation of the legal cannabis industry, and what it means for each segment of the market, including producers.

Read More
ISO Cutting Machine

May 16, 2017

The Top 100 Growers are Investing in More Technology to…

Labor has traditionally been among growers’ most significant costs, but the continued rising costs and lack of available labor are currently two very heavy burdens that growers have to bear. As the labor supply dwindles, the Top 100 Growers discuss their next steps toward investing in technology to streamline efficiency at their respective operations.

Read More
Flores El Capiro, AIPH Grower of the Year 2017

May 16, 2017

Entries Now Open for International Grower of the Year A…

The International Association of Horticultural Producers’ International Grower of the Year Awards, sponsored by Royal Flora Holland, will take place at IPM Essen 2018 in Essen, Germany.

Read More
Cannabis Crop Protection

May 14, 2017

2017 Cannabis Regulatory Outlook: A Game of Wait and Se…

Medical and adult use legalization measures are on the legislative agenda in a total of 37 states in 2017 — and there's a sentiment gaining steam that the new administration may not be so scary after all.

Read More
2016 Top 100 Growers List

May 12, 2017

How the Top 100 Greenhouse Growers Tackle Managing Cost…

The country’s largest growers continue to strive to maintain a balance with price and costs while making sure they stand out from the competition.

Read More

May 8, 2017

Greenhouse Grower Top 100 Behind the Scenes: How (and W…

It’s more important than ever to have good data that allows us to accurately measure the size and scope of our industry.

Read More
2016 Top 100 Growers List

May 8, 2017

2017 Greenhouse Grower Top 100 Growers: The Complete Li…

Growth signifies a healthy industry, and indeed, several of Greenhouse Grower’s Top 100 Growers expanded their operations significantly between 2016 and 2017.

Read More
Garrett Owen Feature Image

May 7, 2017

Garrett Owen Joins Michigan State University Floricultu…

Owen was hired in January 2017 with an Extension and research appointment in floriculture and greenhouse production.

Read More
Bailey Endless Summer Pandora Station

May 4, 2017

A Unique Marketing Campaign: Endless Summer Partners Wi…

Consumers can tune into the “Artists Rebloomed” station on Pandora to find hit songs from musical artists who have “rebloomed” and reinvented themselves throughout the years.

Read More
Bees at Bell Nursery - feature

May 3, 2017

Find Out What Bell Nursery Learned About Bees While Kee…

In spring 2014, Bell Nursery stopped using neonicotinoids to find out how it would impact production. Then the operation began keeping bees to learn more.

Read More
Biocontrols and beneficials absolutely can be used in outdoor production, with the use of banker plant systems

May 2, 2017

Michigan State Offering Summer Courses on Biocontrols a…

Registration for the courses, which take place online and provide detailed information on biocontrols and lighting in the greenhouse, is now open.

Read More