Five Thought-Provoking Ideas From GROW Summit 2015

Janeen Wright
Janeen Wright

December kicked off at Greenhouse Grower with our annual GROW Summit, which I like to think of as a giant think tank or meeting of the minds. Discussions at the Summit range from big-picture ideas to smaller initiatives that can help grow the industry. Here are five ideas from the Summit that gave me pause for thought.

We need to take horticulture to the city. The urban population in 2014 accounted for 54% of the total global population, and it continues to grow, according to the World Health Organization. Doesn’t it stand to reason that public horticulture is bound to grow also?
Opportunities in public horticulture are everywhere, from green infrastructure and public gardens to pop-up garden retail stores and commercial and residential landscaping. If the people won’t come to horticulture, let’s take it to them.

Tie plants into people’s lifestyles by promoting their life-enhancing benefits. As one GROW participant said, selling plants today isn’t about the product we sell or the brand we promote. It has now become about what a plant does and how it makes people feel.

The message we need to convey is that plants offer more than their outward appearance. They clean the air, boost our mood, and reduce stress. When consumers see plants as indispensable to healthy living, what was once a luxury will become a necessity.

Localized, targeted marketing that broadcasts the message that plants are relevant starts at your place of business. Whether you are a grower or a retailer, you have a message to share. Consumers need to know that plants improve quality of life and that caring for a plant is not something to fear, that anyone — green thumb or black — can succeed at growing a plant.

“It is so important to give people something that they are going to have success with and then build on that,” said a GROW participant

Plant the seed early to start recruiting young people to the industry. Reaching out to schools, sending enthusiastic Millennial employees to talk with youth, and partnering with associations like FFA goes a long way toward recruiting young people to the industry who have developed a passion for plants at an early age.

“Every grower and retailer should find a school to work with,” said an attendee. “It is not about making money; it is more about community outreach.”

Millennials want to have their voices heard. Empower young people to take initiative by listening to their ideas and giving them responsibilities that allow them to make meaningful contributions to your company. Millennials want to feel valued — let’s give them the chance to bring value to the table.

 

Topics: ,

Leave a Reply

More From Business Management...
Workplace Trends

January 20, 2017

10 Trends Predicted to Impact the Workplace in 2017

Here are 10 workplace trends that Forbes contributor Dan Schawbel predicts for 2017 that may change the way you do business in the future

Read More
Spring Meadow Nursery Fire

January 17, 2017

Two Major Growers Recovering and Rebuilding After Fires

The blazes occurred at Dan Schantz Farm and Greenhouses in Zionsville, PA, and Spring Meadow Nursery in Grand Haven, MI. Both companies say no employees were injured, and they plan to pull together and stay on schedule for the remainder of the year.

Read More

January 10, 2017

5 Can’t-Miss Events and Activities at TPIE

The Florida Nursery, Growers and Landscape Association’s Tropical Plant Industry Exposition (TPIE) is fast approaching. As you plan your trip, here are five can’t-miss highlights from this year’s show.

Read More
Latest Stories
Spring Meadow Nursery Fire

January 17, 2017

Two Major Growers Recovering and Rebuilding After Fires

The blazes occurred at Dan Schantz Farm and Greenhouses in Zionsville, PA, and Spring Meadow Nursery in Grand Haven, MI. Both companies say no employees were injured, and they plan to pull together and stay on schedule for the remainder of the year.

Read More

January 10, 2017

5 Can’t-Miss Events and Activities at TPIE

The Florida Nursery, Growers and Landscape Association’s Tropical Plant Industry Exposition (TPIE) is fast approaching. As you plan your trip, here are five can’t-miss highlights from this year’s show.

Read More
sakata-tour-de-fresh-salad-bar-donation

January 8, 2017

Sakata’s Participation in Tour de Fresh Race Results in…

On the heels of riding in the Tour de Fresh Race in July, Allen Satterlee of Sakata Seed America celebrated by presenting a new salad bar to Galt Elementary School in California.

Read More
griffin-aurora-colorado-branch

January 6, 2017

Griffin Opening New Hard-Goods-Focused Distribution Cen…

The planned February opening of the 18,500 square-foot facility is part of the company’s continued expansion into the Western U.S.

Read More
gg-january-2017-cover-arizonaeast-feature

January 5, 2017

Why ArizonaEast Is Expanding Its Succulent Production T…

In Greenhouse Grower's January cover story, learn how Brian and Joe Vitale of ArizonaEast saw a chance to expand and diversify their New Jersey-based succulent operation, and why they jumped at the opportunity.

Read More
Moana plant yard

January 4, 2017

Green Industry Poised for Continued Economic Growth in …

Positive economic indicators point to 2017 being a year of modest growth for the green industry, according to economist Charlie Hall.

Read More

January 3, 2017

Growing Optimism for the Horticulture Industry in 2017

With a new administration and a new Congress, AmericanHort's Craig Regelbrugge says the horticulture industry has reason to be cautiously optimistic that regulatory relief could be on the horizon.

Read More
2016-student-competition-award-winners

January 3, 2017

Southern Nursery Association Research Conference Procee…

On the heels of presenting awards to students in the horticulture industry, the Southern Nursery Association has compiled and published its conference research proceedings.

Read More
Farwest Show Floor

December 31, 2016

Farwest Show 2017 Will Feature New Days and Hours

The 2017 Farwest Show will take place Wednesday, Aug. 23 through Friday, Aug. 25, to allow attendees more time to visit local hot spots.

Read More
kelly-norris

December 29, 2016

Kelly Norris: 4 Ways We’re Leaving Growth Opportunities…

Horticulture is a multi-million dollar industry with lots to offer, yet we’re still overlooking several avenues for growth.

Read More
Top 100 Breakfast Panel for 2016

December 27, 2016

You Said It: The Best Quotes From 2016

Some of the industry’s leading growers and educators had strong things to say this year. Here’s a look at some of the most memorable quotes from 2016.

Read More

December 27, 2016

5 Photo Galleries You Didn’t Dare Miss in 2016

Whether it was industry event and trade show highlights or new developments in technology, these images not only spoke more than a thousand words; they drew thousands of clicks, as well.

Read More

December 27, 2016

Check Out the Top 5 Most-Read News Stories on Greenhous…

From pest outbreaks to overtime rule changes, here are the headlines that grabbed your attention in 2016.

Read More
Grow Summit 2016 group shot

December 20, 2016

Less Talk, More Action At Greenhouse Grower’s GRO…

Investing in technology, developing new marketing solutions, and recruiting young growers were just a few of the issues covered at GROW Summit 2016.

Read More
Workers are required to wear uniforms and use tools restricted to the section of the facility where they work, and street clothes are prohibited

December 16, 2016

House Failure To Address H-2B Exemption Could Affect Sp…

Despite efforts by AmericanHort and others in the industry, the House of Representatives failed to renew the Returning Worker Exemption, a policy that helps ensure that small and seasonal businesses have an adequate workforce for the peak spring season.

Read More
americanhort-hort-scholars

December 15, 2016

HortScholars Program Is Open For 2017 Applications

Presented by AmericanHort, the program is open to students in a horticulture-related degree program, and recipients will have exclusive opportunities for in-depth discussions with industry leaders at Cultivate’17.

Read More
North Creek Nurseries Bright Young Talent

December 13, 2016

Emergent Networking Event On Deck At MANTS 2017

Emergent, the collective group of young horticulture professionals who represent the next generation of growing, will host a reception on Wednesday, Jan. 11, after the MANTS tradeshow floor closes.

Read More
bailey-nurseries-veterans-workforce

December 13, 2016

How Bailey Nurseries Navigates The H-2A Program

Joe Bailey, Human Resources Director at Bailey Nurseries says each operation has to analyze their situation and decide for themselves if the H-2A program is right for them.

Read More