FNGLA Partners With “Fresh From Florida” Marketing Program

tropicalgardenThe Florida Nursery, Growers and Landscape Association (FNGLA) has joined the Florida Department of Agriculture and Consumer Services’ Fresh From Florida membership program on behalf of its more than 800 members. The Fresh From Florida program promotes Florida products through a variety of programs and initiatives. This partnership represents the first time an association has joined the program, extending benefits to all its members.

“Florida agriculture has a more than $100 billion impact on our state’s economy, and horticulture is a big part of that, generating more than $15 billion in annual sales and supporting more than 200,000 jobs,” says Florida Commissioner of Agriculture Adam H. Putnam. “Through this new and exciting partnership with the Florida Nursery, Growers and Landscape Association, we will continue to strengthen and grow Florida’s nursery and landscape industry.”

The department is launching several new initiatives this spring to promote Florida tropical foliage and landscape plants, including:

  • Forty-three Home Depot garden centers in Southwest Florida are featuring Buy Fresh From Florida point of purchase signage with Florida-grown plants.
  • More than 100 independent garden centers throughout the Midwest and Northeastern United States are featuring the “Buy Fresh From Florida” logo in stores and advertising Florida tropical foliage plants.
  • Magazine advertisements in seven national style and design magazines will feature Florida-grown plants and flowers in the editions sold in Atlanta, Raleigh-Durham and South Carolina markets.

“The Florida Nursery, Growers and Landscape Association is a vibrant network of growers, landscape and retail professionals who work together to shape the future of Florida’s nursery and landscape industry,” says FNGLA CEO and Executive Vice President Ben Bolusky. “This strategic partnership with the department will allow us to drive awareness and sales of Florida-grown foliage and landscape plants by developing joint marketing opportunities using the proven Fresh From Florida brand.”

Through the Fresh From Florida brand, the department works to raise awareness for the high-quality products produced in Florida and promote the sale of Florida commodities. Members of the Fresh From Florida program receive many benefits, including the use of the highly recognized logo.

In addition, members receive point-of-purchase materials, have access to trade leads, receive the Fresh From Florida magazine and industry newsletter, tie-in to supermarket promotions that feature Florida products in newspaper and store circular advertisements and receive a farm sign customized with the member’s business name.

For more information, visit the FNGLA website.

Topics:

Leave a Reply

More From Business Management...
Next Generation

August 27, 2016

Australia Launches Initiative To Ignite A New Generation Of Growers

Hort Innovation Chief Executive John Lloyd says the goal is to identify and build future industry leaders at all stages of their career through investment in a host of new initiatives.

Read More
Albert Grimm, Jefferys Greenhouses

August 25, 2016

7 Ways Albert Grimm Strives To Be An Effective Leader

Grimm, Greenhouse Grower's 2016 Head Grower Of The Year, tries to live by the "Seven Habits Of Highly Effective People” from author Stephen R. Covey.

Read More
Tidal Creek Growers

August 25, 2016

Maryland-Based SunMed Growers Nabs Cannabis License

The company was one of 15 licensees selected by the commission out of a pool of 145 grower applicants to receive one of the license pre-approvals.

Read More
Latest Stories
Next Generation

August 27, 2016

Australia Launches Initiative To Ignite A New Generatio…

Hort Innovation Chief Executive John Lloyd says the goal is to identify and build future industry leaders at all stages of their career through investment in a host of new initiatives.

Read More
Albert Grimm, Jefferys Greenhouses

August 25, 2016

7 Ways Albert Grimm Strives To Be An Effective Leader

Grimm, Greenhouse Grower's 2016 Head Grower Of The Year, tries to live by the "Seven Habits Of Highly Effective People” from author Stephen R. Covey.

Read More
Tidal Creek Growers

August 25, 2016

Maryland-Based SunMed Growers Nabs Cannabis License

The company was one of 15 licensees selected by the commission out of a pool of 145 grower applicants to receive one of the license pre-approvals.

Read More
Albert Grimm GOY feature

August 25, 2016

Up Close And Personal With Head Grower Of The Year Albe…

According to Grimm, Greenhouse Grower’s 2016 Head Grower Of The Year, the key to being a successful grower is educating and inspiring yourself, your staff, your customers, and the next generation of growers.

Read More
Penn State Plant Bud

August 23, 2016

AmericanHort Is Helping Plant Importers Adjust To New R…

A report from Craig Regelbrugge at AmericanHort says the government is implementing a streamlined system for imports, in which all required data will be submitted electronically through a single window.

Read More
LuxFlora - feature

August 22, 2016

Check Out Luxflora’s International Adventures In Europe

A new, women-led professional organization provides its members the opportunity to gain insight, develop ideas, and build connections on its annual international trip.

Read More
MasterTag booth at Cultivate'16

August 17, 2016

5 Nuggets Of Wisdom From Cultivate’16

Here are five sweet pieces from the movers and shakers at Cultivate'16 to help improve your greenhouse business.

Read More
Cannabis ForwardGro

August 16, 2016

ForwardGro Receives License From Maryland Medical Canna…

The company, comprised of expert nursery growers, medical experts, business leaders, and patient advocates, says it can now apply its greenhouse growing experience, medical knowledge, and business expertise to effectively grow quality and consistent medical cannabis.

Read More
GreenhouseConnect 2015 Grower Supplier Meeting

August 16, 2016

5 Reasons You Need To Attend GreenhouseConnect

Greenhouse Grower’s annual event, which will take place Oct. 11-14 in Park City, UT, offers large-scale growing operations the chance to meet one on one with suppliers who can directly address your business needs.

Read More
Farwest Show Floor

August 14, 2016

Mobile App Now Available For 2016 Farwest Show

The app, available as a free download, can help attendees plan for everything from educational sessions to the New Varieties Showcase and Grower Showcase.

Read More

August 13, 2016

Plants Sales Are Up For Fourth Straight Year, According…

Growers declared spring 2016 to be a success in Greenhouse Grower’s 2016 State Of The Industry: Spring Crops Recap Survey.

Read More
Echinacea ‘Butterfly Rainbow Marcella’

August 12, 2016

IR-4 Project Receives Federal Funding For Pollinator An…

Grants from the Specialty Crop Research Initiative will fund IR-4 projects on protecting pollinators through ornamental horticulture, and downy mildew management strategies.

Read More
Emily Teng

August 11, 2016

American Floral Endowment Announces Its 2016 Scholarshi…

This year, thanks to the generosity of several donors, AFE awarded more than $35,000 to 17 students pursuing careers in horticulture.

Read More
Laura Drotleff

August 10, 2016

Customers Need Hand-Holding And TLC [Opinion]

If we want customers to use our plants, we need to provide basic information about the plants we produce.

Read More
Plug Connection Assortment

August 9, 2016

AmericanHort’s Plug And Cutting Conference Will Feature…

This year’s conference, which takes place Sept. 19-21 in Carlsbad, CA, features discussions on water, pest and disease control, and production inputs, as well as a biocontrols workshop and tour of local cuttings facilities.

Read More
Jim Nordlie

August 9, 2016

AFE Establishes Memorial Tribute For Long-Time Rose Gro…

Kennicott Brothers Company, Nordlie Inc., and The Pete Garcia Company established the Jim Nordlie Memorial Tribute through American Floral Endowment in honor of James “Jim” Nordlie, who passed away on July 1 at the age of 93.

Read More
Josh Henry, North Carolina State University

August 8, 2016

Get To Know Joshua Henry, Winner Of The 2016 Richard T.…

Henry, a graduate student at North Carolina State University, is pursuing a Master’s degree in horticultural sciences, with a focus on crop nutrition in bedding plants and flowering potted plants.

Read More
Andy And Micky Buist, Micandy Gardens

August 1, 2016

Micandy Gardens Uses New Technology And Energy Efficien…

With it's through energy efficiency, new technology, or the use of biocontrols, the Micandy ownership family of Andy, Micki, and Marcelyn Buist are constantly looking to make changes that will keep the company strong well into the future.

Read More
[gravityform id="35" title="false" description="false"]