April 1, 2015
Peace Tree Farms Grows Its Customer Base
Over the past five years, Peace Tree Farms in Kintnersville, Pa., has concentrated on growing its business by providing plant material for the displays at the illustrious Philadelphia Flower Show. We caught up with Peace Tree Farms’ Lloyd Traven to ask about how the Flower Show figures into his business plan.
May 20, 2015
Fall Creek Farm & Nursery’s Amy Daniel Supports Women And Young People Rising Through The Ranks
Amy Daniel, marketing and brand manager at Fall Creek Farm & Nursery, has a passion for marketing and branding that led her into the green industry early in her career, when she and a friend started their own agency, and she began helping her parents — then owners of a retail nursery — with marketing services. Daniel’s career in the field started in the 1980s, after she finished college with degrees in journalism and advertising. It wasn’t long before she began to feel frustrated with the status quo in the industry. She and a friend from college, agreeing there was a better way to do things, decided to start a business. “I guess now looking back, we were probably young and naive, but it all worked out really well,” Daniel says. “We started our own advertising agency/marketing and PR firm. I ran that for two decades. It was very successful.” […]
May 12, 2015
Manage Costs To Increase Profitability
Business profitability and health is about more than just sales. Growers can get in trouble when they don’t look at the complete picture when it comes to cost accounting. Susie Raker Zimmerman shares how the team at C. Raker & Sons keeps costs and profits in check.
May 6, 2015
Garden Media Group’s Suzi McCoy Urges Women In Horticulture To Invite Others To Take A Seat At The Table
When Susan McCoy, owner of Garden Media Group, started promoting roses and shrubs for The Conard-Pyle Co. (Star Roses and Plants), she knew the horticulture industry was the right place for her. What she didn’t know was how much the journey would reshape her business for the better. Now, she encourages women in horticulture to invite others to be a part of the industry.
May 5, 2015
World’s Largest Indoor Vertical Farm To Be Developed In Newark, N.J.
A former industrial site in the Ironbound community of Newark, N.J., will be redeveloped into the world’s largest indoor vertical farm. The $30 million project was recently announced by RBH Group, Goldman Sachs Urban Investment Group, Prudential Financial Inc. and AeroFarms, in partnership with the City of Newark and the New Jersey Economic Development Authority (NJEDA). The vertical farm will serve as the global headquarters for AeroFarms. “We are excited to redefine not only the Garden State but also agriculture overall,” says David Rosenberg, CEO for AeroFarms. “Partnering with RBH, Goldman Sachs, Prudential, the City of Newark and NJEDA allows us to bring our global headquarters and the world’s largest indoor vertical farm close to where the consumer is, offering a fresher, more nutritious and delicious product while also creating jobs in the community.” According to Ron Beit, founding partner and CEO of RBH Group, AeroFarms will anchor its broader Makers […]
April 29, 2015
Field To Vase Dinner Tour Promotes American Grown Flowers
For the first time last month, guests at The Flower Fields in Carlsbad, Calif. were treated to a four-course, gourmet, farm-to-fork style meal in the middle of the fields. The event was part of the 10-city Certified American Grown “Field to Vase” Dinner Tour. The tour is a series of private, intimate gatherings that place seasonal, local and sustainable American Grown flowers at the center of the table where locally grown food, beer and wine is served by a farm-to-table chef. The Flower Fields event was one of four dinners that will be held in the state this year. It featured chef Marissa Gerlach, executive chef at the Vista Valley Country Club, Vista, Calif. Mike Mellano, a third generation flower farmer with a Ph.D. in plant pathology, led guests on tours of the fields. Guests were given a floral arrangement as a symbol of the evening’s theme: Celebrating Local American […]
April 21, 2015
There’s Still Time Left In Crown Bees’ Campaign To Increase Awareness Of Native Bees
There is a little more than a week left in Crown Bees’ Indiegogo fund-raising venture designed to give garden center retailers a chance to help increase awareness of native bees, and to increase the number of bees to pollinate local food. The company is raising $100,000 to redesign “Bee with Me,” a social network that connects, maps and empowers bee boosters across the U.S. Garden centers that take part in the campaign can: Be listed as a local resource for products and supplies in the online network Get access to and activate a new group of customers Be viewed as a leader in the community Be seen as a source of local expertise. Within your own store and brand, there are several ways you can also help to raise awareness about native bees, such as educating customers about the gentle nature of solitary bees. Visit CrownBees.com for some easy facts to pass […]
April 1, 2015
Philadelphia Flower Show Draws More Than 250,000 Attendees With Disney Pixar Movie Theme
With more than 250,000 consumers attending the prestigious Philadelphia Flower Show in March each year, it's a great opportunity to get flowers and gardening products into the public eye. This year's show displays took on family favorites at the movies, with a focus on Disney and Pixar films. Check out some of the highlights in our slideshow.
March 24, 2015
Bloomtown Exposes Consumers To The World Of Horticulture
A new web series called Bloomtown is all about the mud, sweat and tears of horticulture. Filmed in St. Louis, Mo., it chronicles the world of horticulture using local flower growers, greenhouses, wholesalers, florists, consumers, retail shops and arborists, with the goal of opening consumers’ eyes to the world of horticulture around them.
March 18, 2015
Growers Ask For Immigration And Healthcare Reform During Congressional Action Days
Nearly 90 growers, retailers, suppliers and wholesales attended the Society of American Florists' (SAF) 2015 Congressional Action Days March 9-10. The delegation, representing 18 states, arrived on Capitol Hill at a time when two major industry issues - immigration and healthcare reform - are especially prominent in national headlines.
March 4, 2015
Nexus Corporation’s Cheryl Longtin Encourages Women To Seek Volunteer Leadership Opportunities
When Cheryl Longtin came to the horticulture business in 1994, she applied her experience in the automotive industry to promote the adoption of more technology in greenhouse production. Longtin says horticulture, with its rich family tradition, has long promoted women in the industry compared to other industries, but women in horticulture must continue to seek out opportunities to provide volunteer leadership in organizations that shape the future of the business.
March 2, 2015
Smartpot Uses Sensors And Cartridges To Ensure Success In Growing
Click & Grow helps make it simple for consumers to grow their own herbs and spices at home, even if they have little experience with plants.
March 2, 2015
Student Flash Mob At TPIE Has Roots In Floriculture
The local FFA students who entertained TPIE attendees in 2014 and 2015 received industry donations of plants and a greenhouse structure to help expand their horticultural program.
February 12, 2015
GROW Perspective: What Is It You Do Again?
The industry is very good at talking about what we do and how we do it, but has almost completely lost touch with talking about why this work is important. As an industry, we need to promote our professions as vital to healthier living.
February 11, 2015
26 Ways Growers Improve The Green Industry
In Greenhouse Grower’s annual State Of The Industry Survey, we asked how your operation is living the GROW Initiative’s five pillars: How are you driving consumer success, cultivating new customers, demanding quality, investing in the industry and sharpening business management? Through your candid responses, we learned about some of the ideas you’ve implemented and steps you’re taking for 2015. Here are just a few.