3 Simple Ways You Can Defend Our Rights & Help Grow The Industry

Carole Barton_DO_NOT_USE

Life comes at us so fast in our businesses that we spend most of our days trying to avoid slamming into the trees rather than worrying about the size and state of the forest. But given the downward trends we hear about on a daily basis and their effect on our sales and bottom lines, it’s in your own best interest to look beyond your own thicket and devote a small percentage of your time tending to the health of the woodland that supports us all. A few suggestions:

1 Volunteer. So many organizations and events within our industry depend on volunteers. From state associations to tradeshows and beyond, volunteers are needed to be board members, arrange tours, make phone calls and write letters to state and local political leaders. You may not think the benefits to your business will be substantial enough to merit your time and, perhaps, a little of your treasure. But the things you’ll learn, the connections you’ll make and the interesting people you’ll meet add dimension not just to your business, but also to your life.

I met some of my best friends working on the boards of the Southeast Greenhouse Conference and the Alabama Nursery & Landscape Association. It’s hard to imagine life without them now. The knowledge and friendship they’ve shared have been priceless.

2 Represent. Be an ambassador for our industry. So often, those outside our industry describe and perceive us inaccurately.
Several years ago, I participated in state-level drought policy meetings as an industry rep. Of the four possible classifications of water users involved, the meeting managers put nursery and greenhouse growers in the “recreational” category. Really? In the rush of crazy-busy 14-hour days in the spring, I somehow hadn’t noticed that aspect of it. I asked to be assigned to the agricultural section, and, as “the little lady who grows the flowers,” I was able to tell the other farmers about the size and economic scope of our industry.

At that time the green industry in Alabama was third only to poultry and cattle. Others had absolutely no clue. From the Birmingham water ban in 2000 to the immigration hearings in 2007, growers willing to step up have played important roles in sharing our story. Whether in front of a camera, at a meeting with the state ag commissioner, in meetings with water officials to determine future water restriction policies or in the back row of a chamber of commerce meeting, our future depends on us being in the room.

3 Support. Talk has surfaced, from time to time, of a national marketing initiative for our industry.  Those discussions have, so far, been met with less than unanimous enthusiasm. Until we get that figured out, there is one organization already doing some heavy lifting on our behalf.

America in Bloom (AIB) has been bringing positive attention to our industry for 10 years. It reaches young and old alike in cities and towns across the country, with an emphasis on communities, promoting the use and value of our industry’s products along the way.

It’s time for many more of us to put our money where, well, our money is. Barton’s is a small nursery and appreciates the efforts of AIB to keep our industry and its benefits in the spotlight in a way we aren’t able to ourselves. So we are sending a check and committing to support AIB. Please join us.

Leave a Reply

More From Grow Initiative...
Dramm-Echter-Pink-Gerbera-Daisies

November 22, 2016

Dramm & Echter Donates Pink Gerbera Daisies During Susan G. Komen San Diego 3-Day Event

“As a local flower farm, we are honored to show our support by sharing symbolic pink flowers with each participant as they reach the midway point on their amazing journey,” says Bob Echter, Owner of Dramm & Echter.

Read More
deming-pdsa-cycle

November 21, 2016

How The PDSA Cycle Can Help You Improve Your Business

No successful business stays stagnant, which means you should constantly be looking for ways to make improvements to your business and your products. Are you looking for a good model to follow? Try the PDSA Cycle.

Read More
afe-fundraising-dinner

November 17, 2016

AFE Fundraising Dinner Celebrates Success, Raises Almost $20,000

The American Floral Endowment’s biggest fundraising event of the year, the 2016 Annual Fundraising Dinner, did more than just honor industry champions. It also raised nearly $20,000 for the future of floriculture programs.

Read More
Latest Stories
Dramm-Echter-Pink-Gerbera-Daisies

November 22, 2016

Dramm & Echter Donates Pink Gerbera Daisies During …

“As a local flower farm, we are honored to show our support by sharing symbolic pink flowers with each participant as they reach the midway point on their amazing journey,” says Bob Echter, Owner of Dramm & Echter.

Read More
deming-pdsa-cycle

November 21, 2016

How The PDSA Cycle Can Help You Improve Your Business

No successful business stays stagnant, which means you should constantly be looking for ways to make improvements to your business and your products. Are you looking for a good model to follow? Try the PDSA Cycle.

Read More
afe-fundraising-dinner

November 17, 2016

AFE Fundraising Dinner Celebrates Success, Raises Almos…

The American Floral Endowment’s biggest fundraising event of the year, the 2016 Annual Fundraising Dinner, did more than just honor industry champions. It also raised nearly $20,000 for the future of floriculture programs.

Read More
hoffman-nursery-owners

November 9, 2016

How Hoffman Nursery Invests In The Future Of The Greenh…

Hoffman Nursery believes in the future leaders of horticulture, and the operation invests in several programs to cultivate young people in their careers.

Read More
2015 GROW Summit_discussion shot

October 28, 2016

How We Can Inspire Millennials To Get Involved In Horti…

By uniting our efforts, we can attract new generations of growers and consumers to the horticulture industry, starting when they are young.

Read More
green-plan-it-gardening-outdoor-nature-explore-classroom

October 22, 2016

Here’s A Great Way To Bring Horticulture And Scho…

The Green Plan It Challenge gives school students in the U.K. the opportunity to participate in a 10-week project where they rethink the role of green space and develop solutions to horticulture-related problems.

Read More
Albert Grimm, Jefferys Greenhouses

October 19, 2016

How Jeffery’s Greenhouse Is Investing In The Indu…

Greenhouse Grower reached out to Albert Grimm, the 2016 Head Grower of the Year and Head Grower of Jeffery’s Greenhouse, to ask what he and his company have done in the last 12 months to invest in the industry. Here is what he had to say.

Read More
Dallas Johnson Greenhouses has significantly reduced the amount of time and labor spent pulling and processing orders, while improving plant quality at retail

October 1, 2016

Political Stalemate On Labor Means Your Opportunity To …

Despite the frustrating nature of our current political climate, now may be the best time for you to address your long-term labor and automation needs.

Read More
Vogel Alcove NGB Therapeutic Grant Winner

September 27, 2016

National Garden Bureau Announces Horticulture Therapy G…

The NGB’s annual grant program, Growing for Futures, recently selected three therapeutic gardens that will receive grants totaling $5,000.

Read More
customer-base

September 21, 2016

6 Creative Ways To Expand Your Business

Marketing experts offer tips to help you catch the attention of new customers and grow your business.

Read More
America In Bloom Project

August 29, 2016

Your Chance To Help America In Bloom As It Celebrates I…

America In Bloom is launching a fundraising campaign to help the group continue its mission of creating beautiful and vibrant communities across the country.

Read More
Next Generation

August 27, 2016

Australia Launches Initiative To Ignite A New Generatio…

Hort Innovation Chief Executive John Lloyd says the goal is to identify and build future industry leaders at all stages of their career through investment in a host of new initiatives.

Read More
Albert Grimm, Jefferys Greenhouses

August 25, 2016

7 Ways Albert Grimm Strives To Be An Effective Leader

Grimm, Greenhouse Grower's 2016 Head Grower Of The Year, tries to live by the "Seven Habits Of Highly Effective People” from author Stephen R. Covey.

Read More
LuxFlora - feature

August 22, 2016

Check Out Luxflora’s International Adventures In Europe

A new, women-led professional organization provides its members the opportunity to gain insight, develop ideas, and build connections on its annual international trip.

Read More
Echinacea ‘Butterfly Rainbow Marcella’

August 12, 2016

IR-4 Project Receives Federal Funding For Pollinator An…

Grants from the Specialty Crop Research Initiative will fund IR-4 projects on protecting pollinators through ornamental horticulture, and downy mildew management strategies.

Read More
Emily Teng

August 11, 2016

American Floral Endowment Announces Its 2016 Scholarshi…

This year, thanks to the generosity of several donors, AFE awarded more than $35,000 to 17 students pursuing careers in horticulture.

Read More
Josh Henry, North Carolina State University

August 8, 2016

Get To Know Joshua Henry, Winner Of The 2016 Richard T.…

Henry, a graduate student at North Carolina State University, is pursuing a Master’s degree in horticultural sciences, with a focus on crop nutrition in bedding plants and flowering potted plants.

Read More
Workers

July 23, 2016

5 Reasons To Invest In Employee Training

Training and developing your employees is critical to the future success of your organization and the horticulture industry at large. Here are five reasons why your employees are worth the effort.

Read More
[gravityform id="35" title="false" description="false"]