A Gardening Website To Educate Novices

Gerry Giorgio

GG: Why is it important for growers and the industry to help consumers with our garden products?

Giorgio: Our research indicates more than 75 percent of gardeners consider themselves between novice and moderately experienced. That is a huge segment of garden center shoppers needing help in selecting and successfully growing the plants they purchase. If gardeners are successful, everyone benefits.

GG: Why did MasterTag decide to build a website at MyGardenInsider.com as a garden resource for consumers?

Giorgio: Throughout our 62-year history, we have been focused on the gardener. The website is another evolution of MasterTag as a gardening resource. The advances in technology, such as QR codes and how information is communicated at the point of sale and elsewhere, were big motivators in our effort with the website. MasterTag is the curator and archivist for an enormous amount of horticultural content.

MyGardenInsider.com makes it easy for growers to tap into this wealth of information and use it with QR codes to expand on the content they can provide to retailers and shoppers.

GG: How does MyGardenInsider.com serve the goal of engaging consumers in the industry and driving their success?

Giorgio: Shoppers of all kinds now engage in the purchase process well beyond the physical retail store. Websites, social media and video can be accessed from anywhere and are influential in a consumer’s purchasing decision. MyGardenInsider.com is set up to reach all of these channels. Our goal is to meet the shopper on their terms and their schedule. The website gives us all the platform to do this.

GG: How does MyGardenInsider.com appeal to the demographics of consumers using your site?

Giorgio: We have created many elements for gardeners of all demographics and experience levels. There is basic care information, as well as in-depth articles on tackling large gardening projects. We have pages dedicated to topics on the periphery of gardening to provoke new thoughts and ideas. There are articles and links for sustainable gardening and using gardening as a decorating activity. We tried to make it as dimensional as possible by adding an industry insider’s perspective to gardening.

GG: How can the greenhouse industry continue to help gardeners be successful?

Giorgio: The kind of content provided, the channel content is provided through and the point of engagement are critical. It is not sufficient to add a QR code and send a shopper to the same information that’s printed on the tag. Instead, users need to consider how it can be expansive and additive. We must recognize that the value in communicating content to gardeners must match their behavior and needs.

Leave a Reply

More From Grow Initiative...
Dallas Johnson Greenhouses has significantly reduced the amount of time and labor spent pulling and processing orders, while improving plant quality at retail

October 1, 2016

Political Stalemate On Labor Means Your Opportunity To Automate

Despite the frustrating nature of our current political climate, now may be the best time for you to address your long-term labor and automation needs.

Read More
Vogel Alcove NGB Therapeutic Grant Winner

September 27, 2016

National Garden Bureau Announces Horticulture Therapy Garden Grant Winners

The NGB’s annual grant program, Growing for Futures, recently selected three therapeutic gardens that will receive grants totaling $5,000.

Read More
customer-base

September 21, 2016

6 Creative Ways To Expand Your Business

Marketing experts offer tips to help you catch the attention of new customers and grow your business.

Read More
Latest Stories
Dallas Johnson Greenhouses has significantly reduced the amount of time and labor spent pulling and processing orders, while improving plant quality at retail

October 1, 2016

Political Stalemate On Labor Means Your Opportunity To …

Despite the frustrating nature of our current political climate, now may be the best time for you to address your long-term labor and automation needs.

Read More
Vogel Alcove NGB Therapeutic Grant Winner

September 27, 2016

National Garden Bureau Announces Horticulture Therapy G…

The NGB’s annual grant program, Growing for Futures, recently selected three therapeutic gardens that will receive grants totaling $5,000.

Read More
customer-base

September 21, 2016

6 Creative Ways To Expand Your Business

Marketing experts offer tips to help you catch the attention of new customers and grow your business.

Read More
America In Bloom Project

August 29, 2016

Your Chance To Help America In Bloom As It Celebrates I…

America In Bloom is launching a fundraising campaign to help the group continue its mission of creating beautiful and vibrant communities across the country.

Read More
Next Generation

August 27, 2016

Australia Launches Initiative To Ignite A New Generatio…

Hort Innovation Chief Executive John Lloyd says the goal is to identify and build future industry leaders at all stages of their career through investment in a host of new initiatives.

Read More
Albert Grimm, Jefferys Greenhouses

August 25, 2016

7 Ways Albert Grimm Strives To Be An Effective Leader

Grimm, Greenhouse Grower's 2016 Head Grower Of The Year, tries to live by the "Seven Habits Of Highly Effective People” from author Stephen R. Covey.

Read More
LuxFlora - feature

August 22, 2016

Check Out Luxflora’s International Adventures In Europe

A new, women-led professional organization provides its members the opportunity to gain insight, develop ideas, and build connections on its annual international trip.

Read More
Echinacea ‘Butterfly Rainbow Marcella’

August 12, 2016

IR-4 Project Receives Federal Funding For Pollinator An…

Grants from the Specialty Crop Research Initiative will fund IR-4 projects on protecting pollinators through ornamental horticulture, and downy mildew management strategies.

Read More
Emily Teng

August 11, 2016

American Floral Endowment Announces Its 2016 Scholarshi…

This year, thanks to the generosity of several donors, AFE awarded more than $35,000 to 17 students pursuing careers in horticulture.

Read More
Josh Henry, North Carolina State University

August 8, 2016

Get To Know Joshua Henry, Winner Of The 2016 Richard T.…

Henry, a graduate student at North Carolina State University, is pursuing a Master’s degree in horticultural sciences, with a focus on crop nutrition in bedding plants and flowering potted plants.

Read More
Workers

July 23, 2016

5 Reasons To Invest In Employee Training

Training and developing your employees is critical to the future success of your organization and the horticulture industry at large. Here are five reasons why your employees are worth the effort.

Read More
BeeSmart

July 21, 2016

How You Can Get Involved In Research

The Horticultural Research Institute (HRI) supports scientific research and students for the advancement of the horticultural industry.

Read More

July 9, 2016

Market The Experience Of Gardening, Minus The Fuss

Greenhouse Grower editor Laura Drotleff says the industry should promote plants and gardening in bite-size chunks that help consumers build skills.

Read More
Grower Education

July 7, 2016

Two Industry Veterans Discuss How To Meet The Challenge…

Two industry players have a conversation on how we can deliver the level of grower education needed to address complex issues associated with production practices and pest management strategies.

Read More
'Violets Pride' from Week's Roses Downton Abbey Garden Rose Collection

July 6, 2016

6 Key Insights From The Generations Of Flowers Study

Being local and offering expert recommendations are hidden opportunities in the floral business. This was one of six insights during a recent webinar analyzing the Generations of Flowers study from the Society of American Florists and the American Floral Endowment.

Read More
Sakata Birthday Cake Feature

May 28, 2016

10 Creative Marketing Ideas From 2016 California Spring…

Grower-retailers often look to breeders for ideas on how to increase plant sales with smart marketing plans. The California Spring Trials were filled with great concepts to reach customers.

Read More
HGTV_2015CAST

April 24, 2016

9 Business Predictions Smart Brands Should Pay Attentio…

Andreas von der Heydt, Director of Kindle at Amazon, recently predicted what smart businesses will do in 2016 to strengthen their brands and promote their products.

Read More
Lin Schmale 1996

April 23, 2016

SAF’s Lin Schmale Offers Lessons From An Industry…

Schmale represented the floriculture industry on Capitol Hill for more than 20 years. The advocate has recently retired, and shares some valuable insights from her career.

Read More
[gravityform id="35" title="false" description="false"]