Ethnic Produce Has Potential For Greenhouse Growers

lemongrass
As demographics in the U.S. change, new crops (for example, lemongrass) favored by different cultures are an opportunity for greenhouse growers. Photo via Flickr by Iqbal Osman.

Produce is one of the hottest growth categories for greenhouse growers, but more specific niches may end up being even more profitable.

According to a recent release from Penn State University Extension, U.S. Census data shows that the mainstream population increased by 9.7 percent from 2000 to 2010 as compared to 43 percent for Asians and 43 percent for Hispanics.

The market potential for ethnic herbs and vegetables was a topic that came up more than once at Greenhouse Grower’s 2013 GROW Summit. As the U.S. population becomes more diverse — and brings with it the food and plant traditions of other countries and cultures — there’s an increasing opportunity for growers to capitalize and serve these new markets.

If you’re looking at adding ethnic produce to your mix, you may want to consider a one-day workshop hosted by Penn State in Valley Forge, Pa., on March 3, 2014. The program will include research results, stakeholders describing their experiences with growing, sourcing and marketing ethnic greens and herbs and a presentation describing changes in U.S. consumer demographics.

A USDA National Institute of Food and Agriculture, Specialty Crop Research Initiative grant will cover the cost of the workshop including one night’s lodging and meals during the conference and materials/workshop attendance. However, attendance is by invitation only. If you’re interested in attending, contact Dana Ollendyke at djm428@psu.edu.

Topics: ,

Leave a Reply

2 comments on “Ethnic Produce Has Potential For Greenhouse Growers

  1. Hello, Richard….

    I enjoy GREENHOUSE GROWER, and, as a Portland, Oregon-based writer on agriculture/gardening topics, I’m curious to know if you accept contributed articles.

    The reason I ask is because a few months ago, I became acquainted with a greenhouse owner who decided to try a microbial amendment to see if this would improve his crop yields. It certainly did. The amendment developed deep root mass, and, in this case, a green bell pepper plant, became huge and produced a multitude of peppers.

    As I spoke with the greenhouse owner, his story sounded most compelling.

    So, I was wondering if a story on this grower, and maybe including experiences of other growers using various amendments, would be of interest.

    The trend towards more non-organic amendments seems to be gaining momentum, so I thought I’d share my idea with you.

    Let me know if you’re interested.

    Very best regards,

    Bob Galvin, RS Galvin & Assoc/Writing Services, Oregon City, OR

More From Grow Initiative...
PP&L CAST 2015 intros

April 22, 2015

6 Breeding Companies Serve Up New Varieties At Pacific Plug & Liner

Pacific Plug & Liner’s theme this year, Labyrinth, a conservatory of the world’s most captivating plants, was perfectly topped off (pun intended) with fascinators for the women and newsboy caps for the men. The PP&L team dressed their part to act out the gothic “conservatory of the world’s most captivating plants.” Truly, the displays looked like they practically popped out of a catalog, and the costumes were a nice touch. Retailers take heed, the fully merchandised displays at Pacific Plug & Liner are worthy of emulating. We’ll let the pictures tell the story of all the fabulous variety introductions presented at  Pacific Plug & Liner’s 2015 California Spring Trials, where Cultivaris, Cohen Nurseries, Histil Nurseries, Jaldety Nurseries, Southern Living/Sunset Collection and Pacific Plug & Liner all highlighted their 2016 introductions.  

Read More
Speedling 2015 CAST intros

April 22, 2015

Speedling Inc. Presents New Varieties From ABZ Seeds, Hem Genetics, Thompson & Morgan, Vista Farms & PSI

You name it, we saw it at Speedling's California Spring Trials location in San Juan Bautista, where five companies showed off their new introductions for 2016.

Read More
PittMoss on Shark Tank

April 22, 2015

PittMoss Wins On Shark Tank

Mont Handley, president and CEO of PittMoss, appeared on ABC’s Shark Tank on April 17 to try to get the “sharks” to invest in his peat moss alternative. Three investors from the TV show contributed $600,000 to PittMoss for a 35 percent stake in the company. Check out this clip from ABC’s website in which Mark Cuban, Kevin O’Leary and Robert Herjavec discuss getting on board with the product. PittMoss is an alternative to sphagnum peat moss, made up of a mix of proprietary additives and recycled paper rescued from landfill space. Handley founded the Pittsburgh-based company in 1994. What started as a small experiment grew into a full-fledged business with the help of funding provided by an EPA SBIR grant and Pittsburgh’s Idea Foundry. Today, PittMoss is available to commercial greenhouses and nurseries from Michigan to Maine to North Carolina, with plans to grow. To learn more, visit PittMoss’ website, or check it […]

Read More
Latest Stories
CrownBees_Blue-Orchard-Bee-Female_Artz

April 21, 2015

There’s Still Time Left In Crown Bees’ Camp…

There is a little more than a week left in Crown Bees’ Indiegogo fund-raising venture designed to give garden center retailers a chance to help increase awareness of native bees, and to increase the number of bees to pollinate local food. The company is raising $100,000 to redesign “Bee with Me,” a social network that connects, maps and empowers bee boosters across the U.S. Garden centers that take part in the campaign can: Be listed as a local resource for products and supplies in the online network Get access to and activate a new group of customers Be viewed as a leader in the community Be seen as a source of local expertise. Within your own store and brand, there are several ways you can also help to raise awareness about native bees, such as educating customers about the gentle nature of solitary bees. Visit CrownBees.com for some easy facts to pass […]

Read More
Todd Woodfield

April 8, 2015

Sustainable Horticulture Pays Off

Practicing holistic horticulture has saved money and improved plant quality for Abby Farms. Its manager shares where the operation has seen differences from conventional production.

Read More

April 1, 2015

Philadelphia Flower Show Draws More Than 250,000 Attend…

With more than 250,000 consumers attending the prestigious Philadelphia Flower Show in March each year, it's a great opportunity to get flowers and gardening products into the public eye. This year's show displays took on family favorites at the movies, with a focus on Disney and Pixar films. Check out some of the highlights in our slideshow.

Read More

April 1, 2015

Peace Tree Farms Grows Its Customer Base

Over the past five years, Peace Tree Farms in Kintnersville, Pa., has concentrated on growing its business by providing plant material for the displays at the illustrious Philadelphia Flower Show. We caught up with Peace Tree Farms’ Lloyd Traven to ask about how the Flower Show figures into his business plan.

Read More
Bloomtown_Screen Shot 2015-03-10

March 24, 2015

Bloomtown Exposes Consumers To The World Of Horticultur…

A new web series called Bloomtown is all about the mud, sweat and tears of horticulture. Filmed in St. Louis, Mo., it chronicles the world of horticulture using local flower growers, greenhouses, wholesalers, florists, consumers, retail shops and arborists, with the goal of opening consumers’ eyes to the world of horticulture around them.

Read More
SAF CAD

March 18, 2015

Growers Ask For Immigration And Healthcare Reform Durin…

Nearly 90 growers, retailers, suppliers and wholesales attended the Society of American Florists' (SAF) 2015 Congressional Action Days March 9-10. The delegation, representing 18 states, arrived on Capitol Hill at a time when two major industry issues - immigration and healthcare reform - are especially prominent in national headlines.

Read More
Nexus Corporation's Cheryl Longtin Encourages Women To Seek Volunteer Leadership Opportunities

March 4, 2015

Nexus Corporation’s Cheryl Longtin Encourages Wom…

When Cheryl Longtin came to the horticulture business in 1994, she applied her experience in the automotive industry to promote the adoption of more technology in greenhouse production. Longtin says horticulture, with its rich family tradition, has long promoted women in the industry compared to other industries, but women in horticulture must continue to seek out opportunities to provide volunteer leadership in organizations that shape the future of the business.

Read More
Smart Herb Garden

March 2, 2015

Smartpot Uses Sensors And Cartridges To Ensure Success …

Click & Grow helps make it simple for consumers to grow their own herbs and spices at home, even if they have little experience with plants.

Read More

March 2, 2015

Student Flash Mob At TPIE Has Roots In Floriculture

The local FFA students who entertained TPIE attendees in 2014 and 2015 received industry donations of plants and a greenhouse structure to help expand their horticultural program.

Read More

February 12, 2015

GROW Perspective: What Is It You Do Again?

The industry is very good at talking about what we do and how we do it, but has almost completely lost touch with talking about why this work is important. As an industry, we need to promote our professions as vital to healthier living.

Read More
bee photo

February 11, 2015

26 Ways Growers Improve The Green Industry

In Greenhouse Grower’s annual State Of The Industry Survey, we asked how your operation is living the GROW Initiative’s five pillars: How are you driving consumer success, cultivating new customers, demanding quality, investing in the industry and sharpening business management? Through your candid responses, we learned about some of the ideas you’ve implemented and steps you’re taking for 2015. Here are just a few.

Read More
Noble Foundation

February 3, 2015

Lloyd Noble Scholars Program Application Period Now Ope…

The Samuel Roberts Noble Foundation is offering college students an opportunity to work side-by-side with the Noble Foundation’s renowned agricultural consultants and researchers through the Lloyd Noble Scholars in Agriculture program, a summer internship that provides students the opportunity to enhance their in-class education with real-world application and experiences.

Read More

January 7, 2015

GROW Summit 2014 Homes In On The Issues That Keep You U…

During Greenhouse Grower’s third annual GROW Summit in December a number of ideas, questions and calls-to-action transpired. Here are a few of the highlights.

Read More
GROW Logo

January 6, 2015

Growers Resolve To Educate Public About Their Operation…

See what growers plan to work on for their 2015 business resolutions.

Read More

December 22, 2014

National Garden Bureau Launches Therapeutic Garden Prog…

National Garden Bureau has chosen the Growing Solutions Farm in Chicago as the first beneficiary of its annual fundraising effort "Growing For Futures."

Read More

December 19, 2014

Hydroponic Food Production Course Serves Up Life Lesson…

Students in the new HORT 331X Hydroponic Food Crop Production course at Iowa State University are producing more food than they can eat, so they began donating the vegetables they produce to a local food pantry and free meal program.

Read More
GROW Logo

December 8, 2014

“The Cheapest Generation” Will Be Tomorrow&…

Members of the Millennial generation aren’t buying cars and houses the way their parents did, and according to a recent article from The Atlantic titled “The Cheapest Generation,” it might be more than an effect of a bad economy. So what does this mean for horticulture? Industry members weigh in.

Read More
Katie Nickolaus

November 25, 2014

Proven Winners Names 2014 Scholarship Winners

Looking to promote industry leaders of the future, Proven Winners has established a $15,000 scholarship program that awards students in three distinct areas - breeding, marketing and growing.

Read More