Gracious Giving

A few months ago, I got a call from an industry member who was looking for opportunities to volunteer in the floriculture industry. She said she was on the verge of retirement, looking for something to do with her newly found free time. Did I know of any? Well, sure. There’s America In Bloom, the community improvement project, scholarship foundations like Shinoda and the American Floral Endowment, and Master Gardener programs, which all can hook professionals up with tons of volunteer opportunities.

In this magazine, as in your local television station or newspaper, the feel-good stories get pushed to the end. During this season of giving and sharing, here are some great things that are going on in the industry. Happy holidays!

USAID

Since 2000, USAID has funded economic and social assistance programs for displaced people. One of these programs in Colombia is building flower cultivation skills. Run in partnership with Asocolflores, the program trains participants in the art and science of floriculture, as well as business management. During the 18-month program, participants receive a stipend, lodging and psychological support. Most students receive job offers from private companies upon graduating from the program. www.usaid.gov

Make Someone Smile Week

This July, Teleflora sponsored Make Someone Smile Week, during which participating florists delivered floral arrangements to hospital patients, children at foster care facilities and residents of nursing homes. More than 9,000 florists participated and more than 35,000 floral arrangements were delivered, cheering patients at Ronald McDonald Houses and Meals-On-Wheels programs.

“Flowers evoke an emotional response from people and our unit member florists understand the importance of giving flowers.,” says Rich Salvaggio, Teleflora’s vice president of industry relations and publications. www.teleflora.com 

Gateway Greening

St. Louis’ Gateway Greening project has transformed neglected and abandoned lots into productive gardens and landscaped areas. The gardens add beauty to the landscape, but also build a sense of ownership and pride in the community. The group is allied with the Missouri Botanical Garden as well as Master Gardeners. The program also brings gardening to students in the classroom. www.gatewaygreening.org

The products this industry produces can do so much good. Thanks to all of you who have contributed. Keep up the good works.

Leave a Reply

More From Grow Initiative...
Green Mum Basket

April 21, 2015

Growers Face Dilemma In Managing Plant Growth

Whether you’re applying plant growth regulators, manually pinching plants or using automated trimming, the most important thing is to find the right balance.

Read More

April 20, 2015

Three Michigan State University On-Demand Webinars Offer Effective Strategies For Insect And Disease Control On Vegetables

The first rule of effective insect and disease control for vegetables is to take action to prevent problems before they occur. But in order to do that, you need to have an effective pest and disease management strategy in place that incorporates best practices to ensure a successful outcome. Michigan State University offers three pest and disease management on-demand webinars that will get you started and keep you on the right track.

Read More
Celosia dragon's breath_Sakata

April 20, 2015

Sakata’s Celosia ‘Dragon’s Breath’ Steals The Show In Salinas

Since January, when I first saw celosia ‘Dragon’s Breath’ in the landscape at Costa Farms’ Season Premier, I knew it looked like a great plant that would garner some serious attention. And sure enough, up and down the trials road, people were talking about Sakata’s hot new introduction. Celosia ‘Dragon’s Breath’ is a seed-propagated, plume-type celosia that is said to actually perform better with less fertilizer and water. If it’s fed too much, its dark leaves lose their reddish-purple coloring and turn green, and by restricting water, it tends to bloom more. It tends to be a more vigorous plant than other plume-type celosias, and its large blooms are quite attractive. Sakata also introduced a new series of African Marigolds. Proud Mari comes in Orange, Yellow and Gold, and has huge, fist-sized flowers that bloom vigorously. New colors in SuperCal petunias are L.A. Yellow and Pink, and they are fabulous additions […]

Read More
Latest Stories
Todd Woodfield

April 8, 2015

Sustainable Horticulture Pays Off

Practicing holistic horticulture has saved money and improved plant quality for Abby Farms. Its manager shares where the operation has seen differences from conventional production.

Read More

April 1, 2015

Philadelphia Flower Show Draws More Than 250,000 Attend…

With more than 250,000 consumers attending the prestigious Philadelphia Flower Show in March each year, it's a great opportunity to get flowers and gardening products into the public eye. This year's show displays took on family favorites at the movies, with a focus on Disney and Pixar films. Check out some of the highlights in our slideshow.

Read More

April 1, 2015

Peace Tree Farms Grows Its Customer Base

Over the past five years, Peace Tree Farms in Kintnersville, Pa., has concentrated on growing its business by providing plant material for the displays at the illustrious Philadelphia Flower Show. We caught up with Peace Tree Farms’ Lloyd Traven to ask about how the Flower Show figures into his business plan.

Read More
Bloomtown_Screen Shot 2015-03-10

March 24, 2015

Bloomtown Exposes Consumers To The World Of Horticultur…

A new web series called Bloomtown is all about the mud, sweat and tears of horticulture. Filmed in St. Louis, Mo., it chronicles the world of horticulture using local flower growers, greenhouses, wholesalers, florists, consumers, retail shops and arborists, with the goal of opening consumers’ eyes to the world of horticulture around them.

Read More
SAF CAD

March 18, 2015

Growers Ask For Immigration And Healthcare Reform Durin…

Nearly 90 growers, retailers, suppliers and wholesales attended the Society of American Florists' (SAF) 2015 Congressional Action Days March 9-10. The delegation, representing 18 states, arrived on Capitol Hill at a time when two major industry issues - immigration and healthcare reform - are especially prominent in national headlines.

Read More
Nexus Corporation's Cheryl Longtin Encourages Women To Seek Volunteer Leadership Opportunities

March 4, 2015

Nexus Corporation’s Cheryl Longtin Encourages Wom…

When Cheryl Longtin came to the horticulture business in 1994, she applied her experience in the automotive industry to promote the adoption of more technology in greenhouse production. Longtin says horticulture, with its rich family tradition, has long promoted women in the industry compared to other industries, but women in horticulture must continue to seek out opportunities to provide volunteer leadership in organizations that shape the future of the business.

Read More
Smart Herb Garden

March 2, 2015

Smartpot Uses Sensors And Cartridges To Ensure Success …

Click & Grow helps make it simple for consumers to grow their own herbs and spices at home, even if they have little experience with plants.

Read More

March 2, 2015

Student Flash Mob At TPIE Has Roots In Floriculture

The local FFA students who entertained TPIE attendees in 2014 and 2015 received industry donations of plants and a greenhouse structure to help expand their horticultural program.

Read More

February 12, 2015

GROW Perspective: What Is It You Do Again?

The industry is very good at talking about what we do and how we do it, but has almost completely lost touch with talking about why this work is important. As an industry, we need to promote our professions as vital to healthier living.

Read More
bee photo

February 11, 2015

26 Ways Growers Improve The Green Industry

In Greenhouse Grower’s annual State Of The Industry Survey, we asked how your operation is living the GROW Initiative’s five pillars: How are you driving consumer success, cultivating new customers, demanding quality, investing in the industry and sharpening business management? Through your candid responses, we learned about some of the ideas you’ve implemented and steps you’re taking for 2015. Here are just a few.

Read More
Noble Foundation

February 3, 2015

Lloyd Noble Scholars Program Application Period Now Ope…

The Samuel Roberts Noble Foundation is offering college students an opportunity to work side-by-side with the Noble Foundation’s renowned agricultural consultants and researchers through the Lloyd Noble Scholars in Agriculture program, a summer internship that provides students the opportunity to enhance their in-class education with real-world application and experiences.

Read More

January 7, 2015

GROW Summit 2014 Homes In On The Issues That Keep You U…

During Greenhouse Grower’s third annual GROW Summit in December a number of ideas, questions and calls-to-action transpired. Here are a few of the highlights.

Read More
GROW Logo

January 6, 2015

Growers Resolve To Educate Public About Their Operation…

See what growers plan to work on for their 2015 business resolutions.

Read More

December 22, 2014

National Garden Bureau Launches Therapeutic Garden Prog…

National Garden Bureau has chosen the Growing Solutions Farm in Chicago as the first beneficiary of its annual fundraising effort "Growing For Futures."

Read More

December 19, 2014

Hydroponic Food Production Course Serves Up Life Lesson…

Students in the new HORT 331X Hydroponic Food Crop Production course at Iowa State University are producing more food than they can eat, so they began donating the vegetables they produce to a local food pantry and free meal program.

Read More
GROW Logo

December 8, 2014

“The Cheapest Generation” Will Be Tomorrow&…

Members of the Millennial generation aren’t buying cars and houses the way their parents did, and according to a recent article from The Atlantic titled “The Cheapest Generation,” it might be more than an effect of a bad economy. So what does this mean for horticulture? Industry members weigh in.

Read More
Katie Nickolaus

November 25, 2014

Proven Winners Names 2014 Scholarship Winners

Looking to promote industry leaders of the future, Proven Winners has established a $15,000 scholarship program that awards students in three distinct areas - breeding, marketing and growing.

Read More

November 24, 2014

GROW Perspective: We Need To Think Bigger

Garry Grueber of Cultivaris and Global Breadfruit says the horticulture industry must evolve to help solve the problems of world hunger and food insecurity.

Read More