Growers Invest In Consumer Education And Retailer Relationships

GROW logoThe 2014 Greenhouse Grower State  Of The Industry survey goes deeper than just sales figures and production estimates. We also asked some GROW-related questions. Specifically, we wanted to know what growers are doing to help consumers be more successful, to understand and work with their own customers better, and to invest in our industry.

We saw some interesting steps you’re taking for 2014. Here are just a few.

What have you and your business done to invest in the industry in the last 12 months?

“We donate and take care of city plants and offer support, time, money and product for industry events. We also invest in our employees’ education.” — Joe Wojciechowski, Wojo’s Greenhouse

“I hired more college and high school students and gave them more responsibilities.” — Richard Bostdorff, Bostdorff Greenhouse Acres

“I do downtown planting in my small community. We’re making sure people have the right information when buying and planting crops.”— Jill Manda, Manda’s Plant Farm

What have you done to connect directly with consumers and help them be more successful and find new ways to enjoy plants?

“We partnered with retailers to provide marketing materials to better educate their staffs and customers on new products. We support retailers involved with seminars for their customers.”
Steve McCall, McCall’s Nurseries

“We improved the information we put into the box for the store’s personnel. A brief Cliff’s Notes-style portion followed by more detailed information for the ‘plant geek.’”
Kathrein Markle, Wekiwa Gardens

“We train our merchandisers to connect with customers in the chain stores.”— Andy Buist, Micandy Garden

What have you and your business done to better understand and cultivate new customers?

“I travel and talk to other people in the industry to understand customer demands and trends.”
Mark Jackson, Southern Advanced Plants

“We have been working with a local PR firm to better understand the shift in the consumer base. Also, we have increased our use of social media and our technology.”
Joe Ward, Southwood Landscape and Garden Center

“We ask a lot of questions of people at new event forums we attend in the community. What are they looking for in a plant supplier? How can we help them achieve their goals? What do they think of when they think of our business? Do they think of us at all?”
Kevin Wilson, Shademakers Nursery & Landscape

“Sitting down and talking to them — seeing what problems they encounter when selling their product. I ask how my product or delivery can be better.”
Craig Schultz, Schultz Greenhouse

“We have investigated their taste and what they are using our products for by talking with the people who interact directly with the final consumer.”
Yvette Weinberger, Agro-Innova Pirque

“I sent out surveys to all customers asking how I can serve them better, asking what sold best for them and what different material I can grow.”
Pam Gerding, Monticello Greenhouses

Topics: ,

Leave a Reply

More From Grow Initiative...
If your Wi-Fi is truly secure, your staff can help customers on the sales floor starting today

March 25, 2017

What Marketing Approach Can Attracts the Most Customers to Your Greenhouse?

Inc.com surveyed more than a thousand customers to find out which marketing strategies worked best to entice them to try out a new business

Read More
Greenhouse Loyal Customer

March 16, 2017

How Brand Enthusiasts Can Be Your Most Loyal Customers

A marketing expert shares three core principles that direct-to-consumer companies can follow to create brand enthusiasts.

Read More

February 17, 2017

How to Keep Customers Coming Back With Top-Notch Service

A recent article on Forbes.com outlines seven ways organizations can take their customer service from good to great and beyond.

Read More
Latest Stories
If your Wi-Fi is truly secure, your staff can help customers on the sales floor starting today

March 25, 2017

What Marketing Approach Can Attracts the Most Customers…

Inc.com surveyed more than a thousand customers to find out which marketing strategies worked best to entice them to try out a new business

Read More
Greenhouse Loyal Customer

March 16, 2017

How Brand Enthusiasts Can Be Your Most Loyal Customers

A marketing expert shares three core principles that direct-to-consumer companies can follow to create brand enthusiasts.

Read More

February 17, 2017

How to Keep Customers Coming Back With Top-Notch Servic…

A recent article on Forbes.com outlines seven ways organizations can take their customer service from good to great and beyond.

Read More

January 27, 2017

Why Greenhouse Growers Must Know Their Costs to Stay Co…

Tom Dudek, Senior Educator at Michigan State University Extension, says greenhouse growers should evaluate their production costs to determine if they need to make adjustments to stay competitive.

Read More
Workplace Trends

January 20, 2017

10 Trends Predicted to Impact the Workplace in 2017

Here are 10 workplace trends that Forbes contributor Dan Schawbel predicts for 2017 that may change the way you do business in the future

Read More

January 10, 2017

Sidney B. Meadows Scholarship Endowment Fund Accepting …

The deadline for applications is May 26, and 12 scholarships of $1,500 each will be awarded at the SEGreen Conference in August.

Read More
GROW Logo

December 28, 2016

Greenhouse Grower’s GROW Initiative: A Year In Review

Staying ahead of the competition in today’s world is about remaining in constant motion with innovation. To create a competitive advantage, you must consistently experiment with and learn from new ideas. Greenhouse Grower’s GROW initiative provided cutting-edge ideas and actionable advice.

Read More
Grow Summit 2016 group shot

December 20, 2016

Less Talk, More Action At Greenhouse Grower’s GRO…

Investing in technology, developing new marketing solutions, and recruiting young growers were just a few of the issues covered at GROW Summit 2016.

Read More
Dramm-Echter-Pink-Gerbera-Daisies

November 22, 2016

Dramm & Echter Donates Pink Gerbera Daisies During …

“As a local flower farm, we are honored to show our support by sharing symbolic pink flowers with each participant as they reach the midway point on their amazing journey,” says Bob Echter, Owner of Dramm & Echter.

Read More
deming-pdsa-cycle

November 21, 2016

How The PDSA Cycle Can Help You Improve Your Business

No successful business stays stagnant, which means you should constantly be looking for ways to make improvements to your business and your products. Are you looking for a good model to follow? Try the PDSA Cycle.

Read More
afe-fundraising-dinner

November 17, 2016

AFE Fundraising Dinner Celebrates Success, Raises Almos…

The American Floral Endowment’s biggest fundraising event of the year, the 2016 Annual Fundraising Dinner, did more than just honor industry champions. It also raised nearly $20,000 for the future of floriculture programs.

Read More
hoffman-nursery-owners

November 9, 2016

How Hoffman Nursery Invests In The Future Of The Greenh…

Hoffman Nursery believes in the future leaders of horticulture, and the operation invests in several programs to cultivate young people in their careers.

Read More
2015 GROW Summit_discussion shot

October 28, 2016

How We Can Inspire Millennials To Get Involved In Horti…

By uniting our efforts, we can attract new generations of growers and consumers to the horticulture industry, starting when they are young.

Read More
green-plan-it-gardening-outdoor-nature-explore-classroom

October 22, 2016

Here’s A Great Way To Bring Horticulture And Scho…

The Green Plan It Challenge gives school students in the U.K. the opportunity to participate in a 10-week project where they rethink the role of green space and develop solutions to horticulture-related problems.

Read More
Albert Grimm, Jefferys Greenhouses

October 19, 2016

How Jeffery’s Greenhouse Is Investing In The Indu…

Greenhouse Grower reached out to Albert Grimm, the 2016 Head Grower of the Year and Head Grower of Jeffery’s Greenhouse, to ask what he and his company have done in the last 12 months to invest in the industry. Here is what he had to say.

Read More
Dallas Johnson Greenhouses has significantly reduced the amount of time and labor spent pulling and processing orders, while improving plant quality at retail

October 1, 2016

Political Stalemate On Labor Means Your Opportunity To …

Despite the frustrating nature of our current political climate, now may be the best time for you to address your long-term labor and automation needs.

Read More
Vogel Alcove NGB Therapeutic Grant Winner

September 27, 2016

National Garden Bureau Announces Horticulture Therapy G…

The NGB’s annual grant program, Growing for Futures, recently selected three therapeutic gardens that will receive grants totaling $5,000.

Read More
customer-base

September 21, 2016

6 Creative Ways To Expand Your Business

Marketing experts offer tips to help you catch the attention of new customers and grow your business.

Read More