Mass Avenue Blooms In Downtown Indianapolis

Indianapolis Downtown Inc. (IDI) partnered with Riley Area Development Corporation to gather about 60 volunteers May 17 to plant hundreds of annuals and perennials in beds along Mass Avenue in Indianapolis, Ind.

The group planted 420 hot pink Tidal Wave petunias, grown by Brehob Nursery, on bump-out islands along Mass Avenue in downtown. Volunteers for the annual event included residents, employees, Mass Avenue business owners, Riley Area Development board members and master gardeners.

“A clean, attractive downtown pleases visitors and residents, spurs economic development, improves the quality of life and enhances customer perceptions of safety,” says Anne Maschmeyer, IDI beautification manager. “Indianapolis takes pride in its downtown landscape, and its beauty and cleanliness are dependent on private sector participation.”

Most service groups who participate in such beautification projects for Indianapolis have missions to spend time outside or do something physical, Maschmeyer says. Service group members want to feel like they’ve made significant contributions to enhancing their environment. Residents, meanwhile, get to know each other, and business owners develop a greater sense of pride of ownership by participating.

“I was delighted to meet and work with a retired couple who downsized and moved downtown,” Maschmeyer says. “Ann was an avid gardener and missed her large suburban garden, and she was delighted to help us plant.”

IDI’s beautification team plants two seasons of flowers in 200 planters in downtown Indianapolis. It also produces a beautification calendar each year that lists key events, timelines and flower colors, and the calendar is distributed to more than 300 downtown businesses. Indianapolis won the America In Bloom (AIB) competition in 2003 and hosted the AIB awards symposium in 2004.

For more information on Indianapolis Downtown Inc., go to www.indydt.com.

Leave a Reply

More From Grow Initiative...
Workplace Trends

January 20, 2017

10 Trends Predicted to Impact the Workplace in 2017

Here are 10 workplace trends that Forbes contributor Dan Schawbel predicts for 2017 that may change the way you do business in the future

Read More

January 10, 2017

Sidney B. Meadows Scholarship Endowment Fund Accepting Applications for 2017

The deadline for applications is May 26, and 12 scholarships of $1,500 each will be awarded at the SEGreen Conference in August.

Read More
GROW Logo

December 28, 2016

Greenhouse Grower’s GROW Initiative: A Year In Review

Staying ahead of the competition in today’s world is about remaining in constant motion with innovation. To create a competitive advantage, you must consistently experiment with and learn from new ideas. Greenhouse Grower’s GROW initiative provided cutting-edge ideas and actionable advice.

Read More
Latest Stories
Workplace Trends

January 20, 2017

10 Trends Predicted to Impact the Workplace in 2017

Here are 10 workplace trends that Forbes contributor Dan Schawbel predicts for 2017 that may change the way you do business in the future

Read More

January 10, 2017

Sidney B. Meadows Scholarship Endowment Fund Accepting …

The deadline for applications is May 26, and 12 scholarships of $1,500 each will be awarded at the SEGreen Conference in August.

Read More
GROW Logo

December 28, 2016

Greenhouse Grower’s GROW Initiative: A Year In Review

Staying ahead of the competition in today’s world is about remaining in constant motion with innovation. To create a competitive advantage, you must consistently experiment with and learn from new ideas. Greenhouse Grower’s GROW initiative provided cutting-edge ideas and actionable advice.

Read More
Grow Summit 2016 group shot

December 20, 2016

Less Talk, More Action At Greenhouse Grower’s GRO…

Investing in technology, developing new marketing solutions, and recruiting young growers were just a few of the issues covered at GROW Summit 2016.

Read More
Dramm-Echter-Pink-Gerbera-Daisies

November 22, 2016

Dramm & Echter Donates Pink Gerbera Daisies During …

“As a local flower farm, we are honored to show our support by sharing symbolic pink flowers with each participant as they reach the midway point on their amazing journey,” says Bob Echter, Owner of Dramm & Echter.

Read More
deming-pdsa-cycle

November 21, 2016

How The PDSA Cycle Can Help You Improve Your Business

No successful business stays stagnant, which means you should constantly be looking for ways to make improvements to your business and your products. Are you looking for a good model to follow? Try the PDSA Cycle.

Read More
afe-fundraising-dinner

November 17, 2016

AFE Fundraising Dinner Celebrates Success, Raises Almos…

The American Floral Endowment’s biggest fundraising event of the year, the 2016 Annual Fundraising Dinner, did more than just honor industry champions. It also raised nearly $20,000 for the future of floriculture programs.

Read More
hoffman-nursery-owners

November 9, 2016

How Hoffman Nursery Invests In The Future Of The Greenh…

Hoffman Nursery believes in the future leaders of horticulture, and the operation invests in several programs to cultivate young people in their careers.

Read More
2015 GROW Summit_discussion shot

October 28, 2016

How We Can Inspire Millennials To Get Involved In Horti…

By uniting our efforts, we can attract new generations of growers and consumers to the horticulture industry, starting when they are young.

Read More
green-plan-it-gardening-outdoor-nature-explore-classroom

October 22, 2016

Here’s A Great Way To Bring Horticulture And Scho…

The Green Plan It Challenge gives school students in the U.K. the opportunity to participate in a 10-week project where they rethink the role of green space and develop solutions to horticulture-related problems.

Read More
Albert Grimm, Jefferys Greenhouses

October 19, 2016

How Jeffery’s Greenhouse Is Investing In The Indu…

Greenhouse Grower reached out to Albert Grimm, the 2016 Head Grower of the Year and Head Grower of Jeffery’s Greenhouse, to ask what he and his company have done in the last 12 months to invest in the industry. Here is what he had to say.

Read More
Dallas Johnson Greenhouses has significantly reduced the amount of time and labor spent pulling and processing orders, while improving plant quality at retail

October 1, 2016

Political Stalemate On Labor Means Your Opportunity To …

Despite the frustrating nature of our current political climate, now may be the best time for you to address your long-term labor and automation needs.

Read More
Vogel Alcove NGB Therapeutic Grant Winner

September 27, 2016

National Garden Bureau Announces Horticulture Therapy G…

The NGB’s annual grant program, Growing for Futures, recently selected three therapeutic gardens that will receive grants totaling $5,000.

Read More
customer-base

September 21, 2016

6 Creative Ways To Expand Your Business

Marketing experts offer tips to help you catch the attention of new customers and grow your business.

Read More
America In Bloom Project

August 29, 2016

Your Chance To Help America In Bloom As It Celebrates I…

America In Bloom is launching a fundraising campaign to help the group continue its mission of creating beautiful and vibrant communities across the country.

Read More
Next Generation

August 27, 2016

Australia Launches Initiative To Ignite A New Generatio…

Hort Innovation Chief Executive John Lloyd says the goal is to identify and build future industry leaders at all stages of their career through investment in a host of new initiatives.

Read More
Albert Grimm, Jefferys Greenhouses

August 25, 2016

7 Ways Albert Grimm Strives To Be An Effective Leader

Grimm, Greenhouse Grower's 2016 Head Grower Of The Year, tries to live by the "Seven Habits Of Highly Effective People” from author Stephen R. Covey.

Read More
LuxFlora - feature

August 22, 2016

Check Out Luxflora’s International Adventures In Europe

A new, women-led professional organization provides its members the opportunity to gain insight, develop ideas, and build connections on its annual international trip.

Read More