July 20, 2012

#GrowSomething’s Social Media Success Story

More than 200 million Americans have registered their phone numbers on the FTC’s Do Not Call list. With DVR capabilites, 86 percent of people skip TV ads and 44 percent of direct mail is never opened. Social media, however, continues to grow. And something that becomes viral online can originate with just one person. Greenhouse Grower and Today’s Garden Center wanted to see if we could take advantage of this. So do your friends and family know the benefits of plants and flowers? That’s the question the #GrowSomething social media takeover posed to growers, retailers and gardeners this May 14 to 18, with an effort that generated more than 75,000 impression for gardening and why plants and flowers are great. “#GrowSomething really made you take a step back and take a look at things,” says Hort Couture Plants’ Jennifer Hatalski. “We lose that in the hustle and bustle in our […]

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July 16, 2012

Burpee Home Gardens Launches Grow Anywhere Tour

Burpee Home Gardens launched its Grow Anything initiative at the 2012 OFA Short Course. This new initiative features a Grow Anywhere Tour in which the newly wrapped Burpee food truck travels around the country, providing fresh vegetables and vegetable plants to people who do not have access to fresh produce. “We asked ourselves, ‘How do we bring [vegetables and plants] to these areas,’” says Diane Hund, director of marketing for Burpee. “Easy, we put it in a food truck.” This 13-week tour will make stops in 25 cities where food deserts, or places where there is a fairly dense population and nowhere to get fresh produce, are common. The tour begins in March 2013 and will distribute approximately 13,000 plants and 40,000 pounds of produce. Burpee is also working with local growers in each city to get vegetable plants that will grow well in the areas the truck visits. Hund […]

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June 12, 2012

Enter Greenhouse Grower’s Flower Children Contest

Plants are not the only thing this industry grows. Many of our readers are growing some pretty remarkable children too, and in an industry that is still composed predominantly of family-owned businesses, they are the future of horticulture. Now is your chance to show them off! Every year, Greenhouse Grower hosts the Flower Children contest in which readers’ children are included in the magazine. Submit your best photo of your child interacting with plants. All photos will be published in the September issue; first, second and third place will be voted on by the staff of Meister Media Worldwide. Submission Guidelines: Please include the child’s name and the name of your business or organization. Photos should be high-resolution (300 dpi). If you use your camera’s “best” quality setting, this should be sufficient. If you’re not sure, send it anyway and we’ll let you know. Deadline: July 20, 2012 Send to: […]

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June 5, 2012

#GrowSomething Is A Success Story

Thanks to all of you who participated in #GrowSomething social media takeover! There was a really great response to the idea. Hundreds of social media posts used the hashtag and spread the word about why gardening and plants are great. The hashtag is still being used on Twitter. You can check out #GrowSomething on Twitter here. We’re still tallying the numbers on how many impressions were generated. Take a look at Greenhouse Grower’s July issue for a complete #GrowSomething wrapup. Here are a few of the impressive posts we saw during #GrowSomething. How did you participate? Send us a screen cap or link at satambascio@meistermedia.com or let us know in the comments below.

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May 25, 2012

Grow Your Bottom Line With The Right Plants

Focusing on quality means creating a culture of quality within your company. How do we look upon quality within our businesses, and how does it relate to the quality of our products? It is the responsibility of everyone who is involved with the creation of the products or services offered by an organization. In other words, true quality capitalizes on the involvement of management, workforce, suppliers and even customers, in order to meet or exceed customer expectations. For organizations to survive and grow in today’s challenging marketplace they need to create a culture of continuous improvement for products and services. A high level of good employee attitudes and enthusiasm is critical. All of these help with the ultimate goal of improved quality, productivity and customer satisfaction, which is an important competitive advantage in today’s marketplace. Consider Your Business Model Do you know where you are going, and what strategy works […]

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May 22, 2012

Four Young Growers Win Big At Garvinea School Garden Olympics

A competition that began with more than 4,400 students across four countries culminated in a final competition on May 5, 2012. After three months of intensive effort, the young growers of the Garvinea School Garden Olympics travelled to Venlo in the Netherlands to compete for the Best International Garvinea Grower title at Floriade 2012 World Horticultural Expo. Each student took the plant he had grown to the theater in Villa Flora, where an international jury of experts subjected the plants to a critical examination. The jury consisted of Peter Seabrook (Gardening editor for The Sun, United Kingdom), Lodewijk Hoekstra (TV presenter of gardening programs, the Netherlands), Ivo Pauwels (author and editor of gardening TV and radio programs, Belgium) and Peter Ambrosius (gerbera expert, Germany). It was the job of the jury to select one finalist per country and one over-all winner. Stefan Schaab from the Netherlands won the international competition […]

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May 16, 2012

Schools Use Greenhouses To Cultivate New Customers

From a financially troubled school district in Oregon to a Massachusetts college, educational programs around the country are realizing the benefits of having their own greenhouses. For those in the Myrtle Point school district in Oregon, the new greenhouse will be used to teach children the benefits of healthy eating by teaching them to grow their own edibles. According to an article from The World, Dr. Mike Lanza, a Coos Bay pediatrician, donated the $3,400 greenhouse to Myrtle Crest Elementary School on May 11. Both Lanza and a fifth grade teacher at Myrtle Crest Elementary, Irene Logan, wanted to use the greenhouse to instill healthy habits in the students. ‘It’s amazing how many kids end up loving tomatoes if they get to grow them,” Logan told The World. Lanza’s hope is that each year a different school within the district will receive a greenhouse. Although the focus of the initiative […]

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May 15, 2012

It’s #GrowSomething Week!

Did you know that the smell of soil acts as a natural antidepressant? The Atlantic posted a story about how gardening can boost your mood, and it was one of the many articles shared during the first two days of #GrowSomething week. #GrowSomething participants shared Facebook posts, tweets and Instagram photos, all on why plants and flowers are great. Here’s a sample of what retailers, growers and gardeners have shared about why plants and flowers are great: @sidraisch You can bury a lot of troubles digging in the dirt. And you might just #growsomething in the process. http://ht.ly/aTwAx @KelleeMagee Planting & watering in my first containers of the spring season is great ‘thinking time,’ it makes me happy to #GrowSomething @Proven_Winners This is 1 of the very many reasons u should #growsomething–smell of dirt acts as a natural antidepressant in humans Haven’t participated in #GrowSomething yet? No problem! The #GrowSomething […]

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May 4, 2012

The Keys To Long-Term Profitability

If I’d known, I might have done something else. We’ve all said it. If I’d known the stock market would tank, I’d have bought gold. If I’d known summer would come in March, I’d have planted earlier. If I’d known spring would bring perfect weather, I’d have produced more.None of us can know what will happen in the future, but we do know  something about today’s consumers: They’re looking for instant gratification. They want mature plants, vibrant colors, unique varieties and low maintenance. Today’s consumers are looking for sustainably grown herbs, edible ornamentals and native plants. Will future consumers have the same demands? We can’t know, but we do know that the growers most likely to be successful are differentiated by three essential factors: They listen to the retailer and consumer, they have a flexible and efficient infrastructure and they have a top team to “grow” with. A grower’s business […]

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April 25, 2012

Store Displays, Customer Service & Pricing In Atlanta Retailer Locations

The weather was perfect for gardening and shopping, with nights in the mid-50s and days in the mid to upper 70s. The consumer traffic was heavy and most garden centers were crowded especially on Sunday, April 15. The stores were well-stocked.  Some had outside corrals in order to have enough merchandise to satisfy the demand. The outside areas were set up with carts and the carts were often spaced too close together, allowing only one consumer to shop in an aisle at a time. The carts can be evenly spaced if one cart is centered on each parking paint line. Also, be sure not to water plants during peak business hours; complete watering before 9am and don’t start again until 4pm to avoid driving consumers out of your stores. Home Depot Clearly the leader in perennials supplied by Stacy’s Greenhouses, this store had more flowering merchandise than one usually sees. […]

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