December 18, 2013

GROW Report 2013: A Year In Review

Greenhouse Grower’s GROW program is designed to provide ideas and insight from our industry and elsewhere to help build floriculture’s future. Some of the best growers, suppliers, breeders, researchers and teachers in the industry provided actionable ideas for GROW’s five key concepts: Drive consumer success Demand quality Sharpen business management Cultivate new customers Invest in the industry     Here are links to some of the highlights from our GROW coverage in 2013: 30 More Years Of Greenhouse Growth Is Within Our Grasp Predicting The Future Of Your Business [Opinion] GROW Summit Focuses On Engaging The Next Generation National Floriculture Forum 2014 Planned For May 13-14, 2014, Winnipeg, Manitoba Field Trials Help Deliver The Right Plant For Every Customer [Opinion] David Roberts Wins BioWorks IPM/Sustainable Practices Scholarship How To Appeal To Small-Space Gardeners How Does Gen Y Buy? Industry, Academia Work Together To Inspire Future Generations Of Breeders Recruiting Future […]

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December 2, 2013

30 More Years Of Greenhouse Growth Is Within Our Grasp

The great growth era for floriculture that occurred from the end of World War II up until the beginning of the 21st century was remarkable for an astonishing and marvelously insatiable boom in demand for flowering plants to beautify the expanding middle class investment in homes, patios and gardens.

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Richard Jones

December 2, 2013

Predicting The Future Of Your Business [Opinion]

Making predictions about the future of the greenhouse industry is hazardous business. But as with anything, to be successful you have to take some risks.

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GROW Summit 2013

December 2, 2013

GROW Summit 2013 Focuses On Engaging The Next Generation

As an industry, we must change the mindsets of our existing and potential customers. We also need to do some rethinking of our own. That was the prevailing message of Greenhouse Grower’s second GROW Summit.

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November 20, 2013

National Floriculture Forum 2014 Planned For May 13-14, 2014, In Winnipeg, Manitoba

NFF is an educational meeting of university professors, Extension specialists and educators, graduate students, government scientists and industry leaders in floriculture that has been held annually for more than a decade.

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Allan Armitage

November 1, 2013

Field Trials Help Deliver The Right Plant For Every Customer [Opinion]

Finding the right plants that will make consumers happy and keep them coming back for more is the benefit of an increasing number of industry trials — and it’s the benefit of having people like Allan Armitage.

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Bioworks logo

October 28, 2013

David Roberts Wins BioWorks IPM/Sustainable Practices Scholarship

David Roberts is the recipient of the American Floral Endowment’s BioWorks IPM/Sustainable Practices Scholarship. Student candidates for the scholarship were evaluated on the basis of sound academic performance and a grade point average of 3.0 or better. Roberts is a graduate student at North Carolina State University and hopes to one day earn his Ph.D. and dedicate his life to researching and teaching. “I plan to one day give back to the academic community that has already done so much for me,” Roberts says. “Nothing would make me happier than working for a land-grant university like NC State and until that day, I will pour all of my efforts and energies into achieving that goal.” The BioWorks IPM/Sustainable Practices Scholarship is intended for sophomore, junior or senior students pursuing a career in floriculture. While it is not mandatory, it is strongly desired that the student be interested in furthering the […]

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October 22, 2013

How To Appeal To Small-Space Gardeners

If today is any indicator, the future consumer of garden products may be looking for something that takes up a little less space. Sister publication Today’s Garden Center is celebrating its 10th anniversary this month with a look at the future of garden retail, including the products that gardeners will want. In 5 Ways To Appeal To Customers With Small Spaces, John Haskins of home décor retailer Jayson Home shared advice on how to succeed with this customer segment. Here’s a few pieces of his advice: 1. Carry containers that can sit outside all year with little maintenance. In Chicago, fiberglass and resin containers work best as they don’t crack from the winter freeze/thaw cycle and are lightweight enough to go on balconies and rooftops. 2. Trees and shrubs offer four-season interest. Dwarf evergreens like mugo pine standards, hinoki cypress and dwarf blue spruce are some of the options Jayson Home […]

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October 17, 2013

How Does Gen Y Buy?

The next generation of consumers makes buying decisions differently than their predecessors. How can our industry adapt? Here's what you need to know.

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October 17, 2013

Industry, Academia Work Together To Inspire Future Generations Of Breeders

Coleus is inspiring a fresh generation of scientists at university programs dedicated to providing new genetics for the industry. David Clark, a professor in the environmental horticulture department at the University of Florida (UF), heads up the Coleus Breeding Program. It is part of the UF Plant Innovation Program, which has between 400 and 600 students enrolled. The coleus program has licensed out more than two dozen varieties since 2006, including a number of very popular varieties to Proven Winners, Ball Horticultural Co. and other companies, and the program continues to grow as a result. “We’re not a business; we’re a university, but it’s good to be able to provide the industry with a source of genetics,” Clark says. “Over time, varieties are getting better and better. We have good students working on breeding new coleus, and the university values the program because it’s growing. “I can’t emphasize enough how […]

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October 17, 2013

Recruiting Future Floriculture Students With The American Floral Endowment

Inspiring future generations to cultivate a passion for flowers and plants, much less aspire to pursue a career in the floriculture or environmental horticulture industries, can sometimes seem like a monumental task. However, it is a task the industry must collectively adopt to ensure future generations experience a world where flowers and plants continue to improve everyday life in diverse and important ways. While scholarships and internships are time-tested and essential for the next generation to become great leaders, the industry must also focus on ways to capture young people who may not yet even know about their career options in floriculture or horticulture. Recruiting students is essential to securing a stronger, sustainable industry for future generations, and to increase enrollment, students must first know university programs actually exist to prepare them for excellence in the industry. Increasing awareness about floriculture and horticulture, especially the fact that students who graduate […]

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