July 19, 2013

Hit A Homer, Plant A Tree

Baseball fans in Philadelphia have even more to cheer about when their favorite players hit home runs this season. For the second year, for each home run hit by the Phillies at Citizens Bank Park, a tree will be planted this fall in the region. The Home Runs For Trees program is a partnership between the Phillies and the Pennsylvania Horticultural Society (PHS), in its effort to Plant One Million trees. At press time, the home run count for the season was 87. Last year, 158 trees were planted. The team is also giving away trees to lucky fans. Plant One Million is an ambitious, multi-state tree-planting campaign, encompassing 13 counties in southeastern Pennsylvania, and parts of New Jersey and Delaware. The goal is to increase the tree canopy cover, the area of land shaded by trees, in the tri-state area to 20 percent, by planting one million trees by […]

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July 19, 2013

All-America Selections Announces Branded Pots

All-America Selections (AAS) is now making it easier for consumers to recognize outstanding plants. For the first time, the organization is offering three broker/retailer programs featuring AAS winners — as well as branded pots to plant them in. AAS has selected winning plants in three categories: Tomato-Peppers, Container Edibles and Perennials. AAS is working with Summit Plastic Company to create printed pots featuring the AAS logo and program description, geared for the consumer’s benefit. The pots will let consumers instantly locate award-winning plants at their local garden retailer. The AAS-winning peppers in the Tomato-Pepper program include: ‘Cajun Belle,’ ‘Orange Blaze,’ ‘Cayenetta,’ ‘Mexibell,’ and ‘Carmen.’ The tomatoes are: ‘Lizzano,’ ‘Terenzo,’ ‘Jasper,’ ‘Big Beef’ and ‘Husky Gold.’Varieties included in the Container Edibles program include the best-selling multi-colored 1998 winner, ‘Bright Lights’ Swiss chard, and the just-announced 2014 winner, ‘Mascotte’ bean, bred for both container and in-ground gardening. Also included are two violas: […]

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Richard Jones

July 11, 2013

Communication: Are You Listening?

Every issue of Greenhouse Grower is built around a theme (or two, or three). They’re usually pretty easy to spot — this month, for example, we’re focusing on shipping logistics, software programs and fall crops. Sometimes, when we dive into actually putting the magazine together, however, other recurring concepts begin to emerge. This month, the theme I kept seeing again and again as we wrote and edited features was communication. Communication between people, between tools, between departments, between businesses. You’ll see it in this month’s Perspective Q&A where it’s the positioned as the driver behind making changes in a greenhouse operation. And it shows up in different places too, including digital tools that help tie together software or reporting or equipment and make them work more effectively. You’ll see it most clearly in this month’s cover story on Hermann Engelmann Greenhouses. The folks at Engelmann continually come up with great […]

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July 10, 2013

Perspective: How To Make Changes In Your Greenhouse Business

Change is almost never easy. But in today’s market, the ability to adapt, evolve and make changes efficiently and effectively is one of the most important qualities of a greenhouse business. Tom Costamagna, director of plant quality for Mid-American Growers in Granville, Ill., has brought a number of changes, big and small, to this Top 100 operation over the past few years. We asked him to share some of the steps he’s taken in getting buy-in and making  change happen in an established operation. Communication, he says, is the key. GG: You’re a big proponent of involving all the different segments of the business in making changes at Mid-American Growers. Why is that? Costamagna: I think of our business as a team sport. I like to use stock-car racing as an analogy because many do not think of that as a team sport. Racing certainly seems like an individual sport, […]

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June 4, 2013

Community Gardening Grant Being Offered By Syngenta

Syngenta has established the Grow More Vegetables Seed Grant Program, which will provide annual assistance to schools and community organizations interested in establishing or enhancing garden programs that educate local communities on the benefits of fresh vegetable production and consumption. Applications for the 2013 grants are being accepted now through September 15, 2013. The three entry categories are elementary and middle school programs; high school programs and FFA chapters; and community groups and organizations. In the program’s inaugural year, three recipients, one from each category, will be awarded a garden package. “The Grow More Vegetables Grant Program gives us an excellent opportunity to share vegetable production knowledge and resources with the broader community and encourage the adoption of healthy eating habits through the consumption of fresh vegetables,” says Mary Streett DeMers, Syngenta vegetables communications lead. “We look forward to awarding our first recipients this fall and assisting them in the […]

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May 7, 2013

Making The Old New Again: Getting Creative With Chrysanthemums

Some categories of plants have been around for a really long time. So long, in fact, that they can become associated with phrases like “old-fashioned,” or “out of date.” That doesn’t mean they aren’t excellent plants — that’s probably one of the reasons they’ve been around so long. But consumers like to buy things that are new, different and trendy. So how do you make something that people take for granted new and interesting again? Sometimes it is with new genetics. And sometimes it is through marketing — creating a story around the plant and a reason to buy it. We talked to Liz Hunt, senior market manager, vegetative, for Syngenta Flowers, about its new Zenia mum collection, which uses both breeding and marketing to revitalize the category. GG: Do you see working with growers and retailers to re-package older categories as a growing trend in the industry? Hunt: Syngenta […]

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April 29, 2013

Rockwell Farms Introduces Ready-To-Pour Container Fertilizer

Rockwell Farms has introduced Rockwell Farms Plant Food, a bottled liquid fertilizer that does not need to be diluted before use. Always looking for ways to help the consumer succeeed, Jason Roseman of Rockwell Farms says the operation is also always looking for ways to get consumers to come back and buy more plants and flowers. “We feel like fertilization is one of those things that can be very confusing,” Roseman says. “Not everyone does it, and not everyone knows what they’re supposed to do.” The solution: Rockwell Farms Plant Food. The formulation is 150 ppm of a 20-10-20 fertilizer and is sold in 24-ounce bottles. Rockwell recommends that one bottle be used to fertilize 1.5- to 3-gallon outdoor plant and flower containers every 21 days. The product’s signage shows a young patio gardener pouring the bottled fertilizer on a windowbox with the tagline, “Just pour on your way out […]

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April 23, 2013

Public Displays Can Bring In Additional Revenue

Sometimes you have to look in unusual places for customers and gamble on a new market. Or, in the case of Top 100 Grower Milgro Nursery in Newcastle, Utah, you take the plants to where the gambling is. For most of the last decade, Milgro, whose primary customers are grocery stores, has found a niche providing several of the larger casinos in Las Vegas, Nev., with the potted flowers and plants they need for their indoor displays. While sales to casinos are only a small part of Milgro’s revenue, this market provides a convenient outlet since plants can be drop-shipped on the way to other customers in California. It also gives the staff a chance to be creative and grow some less-traditional varieties of plants. We caught up with Neil Watson, general manager of Milgro Nursery, to talk about the unique opportunities and challenges in growing for public displays. GG: […]

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April 23, 2013

Costa Farms’ O2 For You Brand Celebrates Earth Day With Kids

Costa Farms‘ O2 For You brand promoted the benefits of indoor houseplants and their place in the environment, targeting kids directly with a Celebrate Earth Day promotion. Through the month of April, consumers can find O2 For You Plant Party houseplants, which are planted in kid-friendly containers. Kids can decorate the pots with a bundled Let’s Have A Party sticker book. More than 10 varieties of plants, including snake plants and ferns, are available in the Plant Party line. Click here to read about how the Plant Party went over with one blogger and her kids.  The O2 For You website encourages gardeners to host a Plant Party for kids. “Say ‘thanks’ to Mother Earth! She’s done a lot for us,” says the Costa Farms’ Earth Day website. “So it’s time to give back. Throw a planting party! Invite the kids in your life to color this page and decorate a cool potted […]

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Richard Jones

April 4, 2013

Top 100 Growers Evolve Over 25 Years

We were thinking about the past quite a bit this month as we compiled the 2013 Top 100 Growers list — for a couple of reasons. First, our Top 100 survey this year focused on advances in production. We wanted to get the perspective of the nation’s biggest growers on the most important developments over the last 30 years, both in the industry and in their own operations. You’ll see their opinions, as well as other facets of the current state of greenhouse production in this month’s cover story. And second, this is the 25th time Greenhouse Grower has published a list of the Top Growers in the country. It was fun looking back at the original list, but drawing any direct-line comparisons to the greenhouse business today was difficult. It’s striking how different today’s list is from the first one — The Top 50 Growers — back in 1987. […]

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April 3, 2013

Garden Retail Marketing Plans That Connect With Today’s Consumer

Greenhouse Grower’s sister publication, Today’s Garden Center, gathered a group of retailers, growers and other retail suppliers in the summer of 2012 to discuss where they would like to see the industry in five years and what we need to do to get there. The key issues the group identified became the focus of the 10% Project, a series of research projects and case studies Today’s Garden Center is commissioning to help the retailers grow their sales by 10 percent. One of the greatest challenges the group identified is a shrinking consumer base. Our core customers, Baby Boomers, are aging themselves out of the market. So the first 10% Project of 2013 has a modest goal — identify the likeliest potential customers and lure them into garden centers. Today’s Garden Center Editor Carol Miller recruited Dr. Bridget Behe of Michigan State University and Dr. Susan Hogan of Emory University to […]

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March 26, 2013

Promoting The Benefits Of Plants

Is there any company in the green industry, from liner producers to retailers, suppliers and all points in between, that has experienced expansive growth in the last few years? Not likely. Sure, the recent economic downturn has affected many industries, but ours has suffered more than most. Not only have the primary drivers (commercial landscaping and housing starts) withered, but our customer base has shrunk and our products are becoming increasingly irrelevant. The Baby Boomers, who were our bread and butter, have landscaped their now-empty nests and are not digging many more holes. The younger generations have failed to embrace the joy of creating park-like settings in their yards and are, for the most part, completely ignorant about plants. They see plants every day, but they don’t know their names and can’t distinguish one from another, so they remain strictly in the background. While most recognize beauty in plants, they […]

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