January 2, 2014
Growers Invest In Consumer Education And Retailer Relationships
Greenhouse Grower's State Of The Industry survey goes beyond the numbers to find out what growers are doing to support the GROW Initiative by helping consumers be more successful, understanding and work with their own customers better, and investing in our industry.
January 2, 2014
Sellable Benefits Of Community Gardens
Community and urban gardens are increasingly popular throughout the country and are a great way to cultivate new customers and invest in the industry. By coordinating or supporting these projects, growers and retailers are connecting more deeply with their communities and introducing gardening to a new audience that previously may not have had the space, resources, knowledge or even interest to grow something of their own. According to the 2011-2012 Community Gardening Organization Survey, conducted by the American Community Gardening Association and Rutgers University, participants in community gardens identified the following benefits they received. This list is a great tool for building interest with today’s greener, more urban, more local-focused consumers: Source: Community Gardening Organization Survey 2011-2012, conducted by the American Community Gardening Association and Rutgers University.
December 30, 2013
To Make The Public Fall In Love With Plants, We Must Take Initiative, Be Passionate And Repeat Ourselves
The best way to predict the future is to invent it, says Greater Des Moines Botanical Garden's Kelly Norris. He says he believes in the power of our industry to plant the world a more beautiful place, to influence people to grow sustainable food and to make conscientious decisions about how they engage with our environment.
December 18, 2013
GROW Report 2013: A Year In Review
Greenhouse Grower’s GROW program is designed to provide ideas and insight from our industry and elsewhere to help build floriculture’s future. Some of the best growers, suppliers, breeders, researchers and teachers in the industry provided actionable ideas for GROW’s five key concepts: Drive consumer success Demand quality Sharpen business management Cultivate new customers Invest in the industry Here are links to some of the highlights from our GROW coverage in 2013: 30 More Years Of Greenhouse Growth Is Within Our Grasp Predicting The Future Of Your Business [Opinion] GROW Summit Focuses On Engaging The Next Generation National Floriculture Forum 2014 Planned For May 13-14, 2014, Winnipeg, Manitoba Field Trials Help Deliver The Right Plant For Every Customer [Opinion] David Roberts Wins BioWorks IPM/Sustainable Practices Scholarship How To Appeal To Small-Space Gardeners How Does Gen Y Buy? Industry, Academia Work Together To Inspire Future Generations Of Breeders Recruiting Future […]
December 2, 2013
30 More Years Of Greenhouse Growth Is Within Our Grasp
The great growth era for floriculture that occurred from the end of World War II up until the beginning of the 21st century was remarkable for an astonishing and marvelously insatiable boom in demand for flowering plants to beautify the expanding middle class investment in homes, patios and gardens.
December 2, 2013
GROW Summit 2013 Focuses On Engaging The Next Generation
As an industry, we must change the mindsets of our existing and potential customers. We also need to do some rethinking of our own. That was the prevailing message of Greenhouse Grower’s second GROW Summit.
November 20, 2013
National Floriculture Forum 2014 Planned For May 13-14, 2014, In Winnipeg, Manitoba
NFF is an educational meeting of university professors, Extension specialists and educators, graduate students, government scientists and industry leaders in floriculture that has been held annually for more than a decade.
November 1, 2013
Field Trials Help Deliver The Right Plant For Every Customer [Opinion]
Finding the right plants that will make consumers happy and keep them coming back for more is the benefit of an increasing number of industry trials — and it’s the benefit of having people like Allan Armitage.