Silver Vase’s Latest Innovation

Orchid

Silver Vase made such a splash with ‘Blue Mystique’ at the 2011 Tropical Plant Industry Exhibition that topping the orchid introduction this year was quite the challenge. Still, Silver Vase continues to innovate with this week’s introduction of Phalaenopsis orchids in a variety of new shapes.

The new Silver line forms Phalaenopsis orchids into hearts, circles, cascades and other shapes. The possibilities with new shapes really are endless. Silver Vase’s innovation simply takes an existing product and presents it in ways in which most consumers have never seen orchids.

“The key for us is we have to train the product to be that shape,” says Marcella Lucio, Silver Vase’s marketing director.

Silver Vase actually got the idea for the new shapes just two months ago at a tradeshow in the Netherlands. Growing orchids into hearts and circles certainly is more challenging, but there are price rewards to it.

“We’re taking a Phalaenopsis that’s between $15.99 and $19.99 and elevating the price to $24.99 to $29.99 with these shapes,” Lucio says. “The value the customer is getting is way more than the $5 difference.”

At TPIE, Silver Vase’s booth theme was “Innovation Alive.” The Silver line clearly shows innovation is alive at Silver Vase. But Silver Vase is taking the extra steps these days to ensure it’s continuously coming up with new ideas for customers.

“We want the entire company to be involved in new ideas,” Lucio says. “Each one of us has a different view. Maybe the grower sees something that I wouldn’t. The more we’re getting people involved, the better.”

Lucio is actually one of several people involved in an idea group at Silver Vase. The group meets weekly for an hour, discusses new ideas and exactly how to implement them.

For instance, take the cascading trellised orchid Silver Vase featured in its TPIE booth: A marketer might see the cascading look at a tradeshow and want to rush it into production. But growers may halt marketers in their tracks. For example, with the cascading trellised orchid, Lucio indicates only a handful of varieties may be able to pull off that special look.

“So we bring everyone together, from shipping to production to marketing,” Lucio says.

From a marketing perspective, Silver Vase continues to look for new materials it can use to enhance its orchids. Organsas are one such item it added to a few orchids it brought to TPIE.

Learn more online at SilverVase.com.

Leave a Reply

One comment on “Silver Vase’s Latest Innovation

  1. I purchased a beautiful Blue Orchid from Publix on March 28. It was so beautiful. After 10 days the flowers started to close up and droop the buds approx 4 did not open. The buds and flowers are still on the plant and of course it looks terrible. I paid $29.00 for this disappointment. Last year I purchased about 15 of these for a Party and they lasted for 2 months and were beautiful. I told the produce manager at Publix and he offered to give me another but the ones they had all looked bad . I know you are located in Homestead not far from wear I live. Maybe you could replace this for me. thank you, Joan Starr

More From Grow Initiative...
Basil Planting feature

March 29, 2017

How You Can Embrace Greenhouse Food Production With Confidence

Maintaining balance, learning continuously, and seeking support will help make your transition into producing greenhouse food crops a smooth one.

Read More
If your Wi-Fi is truly secure, your staff can help customers on the sales floor starting today

March 25, 2017

What Marketing Approach Can Attracts the Most Customers to Your Greenhouse?

Inc.com surveyed more than a thousand customers to find out which marketing strategies worked best to entice them to try out a new business

Read More
Greenhouse Loyal Customer

March 16, 2017

How Brand Enthusiasts Can Be Your Most Loyal Customers

A marketing expert shares three core principles that direct-to-consumer companies can follow to create brand enthusiasts.

Read More
Latest Stories
Basil Planting feature

March 29, 2017

How You Can Embrace Greenhouse Food Production With Con…

Maintaining balance, learning continuously, and seeking support will help make your transition into producing greenhouse food crops a smooth one.

Read More
If your Wi-Fi is truly secure, your staff can help customers on the sales floor starting today

March 25, 2017

What Marketing Approach Can Attracts the Most Customers…

Inc.com surveyed more than a thousand customers to find out which marketing strategies worked best to entice them to try out a new business

Read More
Greenhouse Loyal Customer

March 16, 2017

How Brand Enthusiasts Can Be Your Most Loyal Customers

A marketing expert shares three core principles that direct-to-consumer companies can follow to create brand enthusiasts.

Read More

February 17, 2017

How to Keep Customers Coming Back With Top-Notch Servic…

A recent article on Forbes.com outlines seven ways organizations can take their customer service from good to great and beyond.

Read More

January 27, 2017

Why Greenhouse Growers Must Know Their Costs to Stay Co…

Tom Dudek, Senior Educator at Michigan State University Extension, says greenhouse growers should evaluate their production costs to determine if they need to make adjustments to stay competitive.

Read More
Workplace Trends

January 20, 2017

10 Trends Predicted to Impact the Workplace in 2017

Here are 10 workplace trends that Forbes contributor Dan Schawbel predicts for 2017 that may change the way you do business in the future

Read More

January 10, 2017

Sidney B. Meadows Scholarship Endowment Fund Accepting …

The deadline for applications is May 26, and 12 scholarships of $1,500 each will be awarded at the SEGreen Conference in August.

Read More
GROW Logo

December 28, 2016

Greenhouse Grower’s GROW Initiative: A Year In Review

Staying ahead of the competition in today’s world is about remaining in constant motion with innovation. To create a competitive advantage, you must consistently experiment with and learn from new ideas. Greenhouse Grower’s GROW initiative provided cutting-edge ideas and actionable advice.

Read More
Grow Summit 2016 group shot

December 20, 2016

Less Talk, More Action At Greenhouse Grower’s GRO…

Investing in technology, developing new marketing solutions, and recruiting young growers were just a few of the issues covered at GROW Summit 2016.

Read More
Dramm-Echter-Pink-Gerbera-Daisies

November 22, 2016

Dramm & Echter Donates Pink Gerbera Daisies During …

“As a local flower farm, we are honored to show our support by sharing symbolic pink flowers with each participant as they reach the midway point on their amazing journey,” says Bob Echter, Owner of Dramm & Echter.

Read More
deming-pdsa-cycle

November 21, 2016

How The PDSA Cycle Can Help You Improve Your Business

No successful business stays stagnant, which means you should constantly be looking for ways to make improvements to your business and your products. Are you looking for a good model to follow? Try the PDSA Cycle.

Read More
afe-fundraising-dinner

November 17, 2016

AFE Fundraising Dinner Celebrates Success, Raises Almos…

The American Floral Endowment’s biggest fundraising event of the year, the 2016 Annual Fundraising Dinner, did more than just honor industry champions. It also raised nearly $20,000 for the future of floriculture programs.

Read More
hoffman-nursery-owners

November 9, 2016

How Hoffman Nursery Invests In The Future Of The Greenh…

Hoffman Nursery believes in the future leaders of horticulture, and the operation invests in several programs to cultivate young people in their careers.

Read More
2015 GROW Summit_discussion shot

October 28, 2016

How We Can Inspire Millennials To Get Involved In Horti…

By uniting our efforts, we can attract new generations of growers and consumers to the horticulture industry, starting when they are young.

Read More
green-plan-it-gardening-outdoor-nature-explore-classroom

October 22, 2016

Here’s A Great Way To Bring Horticulture And Scho…

The Green Plan It Challenge gives school students in the U.K. the opportunity to participate in a 10-week project where they rethink the role of green space and develop solutions to horticulture-related problems.

Read More
Albert Grimm, Jefferys Greenhouses

October 19, 2016

How Jeffery’s Greenhouse Is Investing In The Indu…

Greenhouse Grower reached out to Albert Grimm, the 2016 Head Grower of the Year and Head Grower of Jeffery’s Greenhouse, to ask what he and his company have done in the last 12 months to invest in the industry. Here is what he had to say.

Read More
Dallas Johnson Greenhouses has significantly reduced the amount of time and labor spent pulling and processing orders, while improving plant quality at retail

October 1, 2016

Political Stalemate On Labor Means Your Opportunity To …

Despite the frustrating nature of our current political climate, now may be the best time for you to address your long-term labor and automation needs.

Read More
Vogel Alcove NGB Therapeutic Grant Winner

September 27, 2016

National Garden Bureau Announces Horticulture Therapy G…

The NGB’s annual grant program, Growing for Futures, recently selected three therapeutic gardens that will receive grants totaling $5,000.

Read More