Work Together To Sell More Plants

Zlatin Etimov

My name is Zlatin Etimov. I am 26 years old and from Bulgaria. I have had the chance to travel a lot and visit different countries. Now I am interning for a year through the Ohio program in the U.S. My internship takes place in a nursery in Ohio. The company has a retail business that sells plant products. Even though I am not directly involved in the greenhouse side of the industry, I will do my best to share my personal thoughts about the horticulture industry in the U.S.

The Most Interesting Thing About The Green Industry

Life on Earth as we know it can`t survive without plants. I believe that each and every one of us should be aware of the current situation on the planet — scarce resources, pollution etc. People should be concerned about protecting the environment and not destroying what we have. The green industry is vast and consists of so many areas, such as producing everything from fertilizers, sprinkler systems and water-harvesting machines to gardening tools and growing plants.

It doesn’t matter where you live; it is beneficial to protect the Earth. It is important to me personally in building a career, but it is also important in global terms to create a greener planet. The horticulture industry is filled with great people, amazing products and innovative ideas. It is an industry that employs millions of people while making the world a more beautiful place.

Improving The Industry

When talking about industry, I refer to breeders, growers and retailers on the one hand and consumers on the other. In my opinion, the responsibility to improve the green industry lies with everyone involved. We all have to put in an effort in order to achieve real improvement. Here are my suggestions for the leaders of the industry based on my experiences with each of the four groups.

For starters we have the breeders, and obviously, the process starts with them. Fewer and fewer breeders are concerned about the big picture. Is it a good idea to brag about the new color you bred when the plant doesn’t perform well in the garden afterwards? It doesn’t. I think many will support me when I say that breeders should focus on the plants that actually grow and not die, despite any new colors or attributes that may make it appealing to the consumer.

Growers are focused on quickly getting crops consumer-ready. From supplying the nutrients to watering and pruning, growers are less concerned over how well their plants will survive once they leave the nursery. Plant quality must improve, not decline.

Here’s where the retailers come in. Caring more about the customer, establishing a good relationship and getting feedback are crucial to the success of both sides. Customers should be in awe of their gardens, not just in the store. Consumers are happier when they can recognize quality and value in the same package. This also ensures more repeat customers, which consequently secures the sustainability of the industry.

Last but not least, dear customer, please be more knowledgeable. Educate yourself. Know what you want and have an idea, plan or design scheme in the first place. It will help you save time and money.

Overall I`d say everyone is responsible for the end result.

Getting People More Involved In Green Jobs

Getting more people interested in green jobs would require a massive advertising campaign. I think people in the industry should take action because we are the ones who are able to change the world for the better.

Get involved. Volunteer. Plants and gardening will always be an important and relevant part of life on planet Earth, so try to make your life a little greener.

Leave a Reply

More From Grow Initiative...
Dramm-Echter-Pink-Gerbera-Daisies

November 22, 2016

Dramm & Echter Donates Pink Gerbera Daisies During Susan G. Komen San Diego 3-Day Event

“As a local flower farm, we are honored to show our support by sharing symbolic pink flowers with each participant as they reach the midway point on their amazing journey,” says Bob Echter, Owner of Dramm & Echter.

Read More
deming-pdsa-cycle

November 21, 2016

How The PDSA Cycle Can Help You Improve Your Business

No successful business stays stagnant, which means you should constantly be looking for ways to make improvements to your business and your products. Are you looking for a good model to follow? Try the PDSA Cycle.

Read More
afe-fundraising-dinner

November 17, 2016

AFE Fundraising Dinner Celebrates Success, Raises Almost $20,000

The American Floral Endowment’s biggest fundraising event of the year, the 2016 Annual Fundraising Dinner, did more than just honor industry champions. It also raised nearly $20,000 for the future of floriculture programs.

Read More
Latest Stories
Dramm-Echter-Pink-Gerbera-Daisies

November 22, 2016

Dramm & Echter Donates Pink Gerbera Daisies During …

“As a local flower farm, we are honored to show our support by sharing symbolic pink flowers with each participant as they reach the midway point on their amazing journey,” says Bob Echter, Owner of Dramm & Echter.

Read More
deming-pdsa-cycle

November 21, 2016

How The PDSA Cycle Can Help You Improve Your Business

No successful business stays stagnant, which means you should constantly be looking for ways to make improvements to your business and your products. Are you looking for a good model to follow? Try the PDSA Cycle.

Read More
afe-fundraising-dinner

November 17, 2016

AFE Fundraising Dinner Celebrates Success, Raises Almos…

The American Floral Endowment’s biggest fundraising event of the year, the 2016 Annual Fundraising Dinner, did more than just honor industry champions. It also raised nearly $20,000 for the future of floriculture programs.

Read More
hoffman-nursery-owners

November 9, 2016

How Hoffman Nursery Invests In The Future Of The Greenh…

Hoffman Nursery believes in the future leaders of horticulture, and the operation invests in several programs to cultivate young people in their careers.

Read More
2015 GROW Summit_discussion shot

October 28, 2016

How We Can Inspire Millennials To Get Involved In Horti…

By uniting our efforts, we can attract new generations of growers and consumers to the horticulture industry, starting when they are young.

Read More
green-plan-it-gardening-outdoor-nature-explore-classroom

October 22, 2016

Here’s A Great Way To Bring Horticulture And Scho…

The Green Plan It Challenge gives school students in the U.K. the opportunity to participate in a 10-week project where they rethink the role of green space and develop solutions to horticulture-related problems.

Read More
Albert Grimm, Jefferys Greenhouses

October 19, 2016

How Jeffery’s Greenhouse Is Investing In The Indu…

Greenhouse Grower reached out to Albert Grimm, the 2016 Head Grower of the Year and Head Grower of Jeffery’s Greenhouse, to ask what he and his company have done in the last 12 months to invest in the industry. Here is what he had to say.

Read More
Dallas Johnson Greenhouses has significantly reduced the amount of time and labor spent pulling and processing orders, while improving plant quality at retail

October 1, 2016

Political Stalemate On Labor Means Your Opportunity To …

Despite the frustrating nature of our current political climate, now may be the best time for you to address your long-term labor and automation needs.

Read More
Vogel Alcove NGB Therapeutic Grant Winner

September 27, 2016

National Garden Bureau Announces Horticulture Therapy G…

The NGB’s annual grant program, Growing for Futures, recently selected three therapeutic gardens that will receive grants totaling $5,000.

Read More
customer-base

September 21, 2016

6 Creative Ways To Expand Your Business

Marketing experts offer tips to help you catch the attention of new customers and grow your business.

Read More
America In Bloom Project

August 29, 2016

Your Chance To Help America In Bloom As It Celebrates I…

America In Bloom is launching a fundraising campaign to help the group continue its mission of creating beautiful and vibrant communities across the country.

Read More
Next Generation

August 27, 2016

Australia Launches Initiative To Ignite A New Generatio…

Hort Innovation Chief Executive John Lloyd says the goal is to identify and build future industry leaders at all stages of their career through investment in a host of new initiatives.

Read More
Albert Grimm, Jefferys Greenhouses

August 25, 2016

7 Ways Albert Grimm Strives To Be An Effective Leader

Grimm, Greenhouse Grower's 2016 Head Grower Of The Year, tries to live by the "Seven Habits Of Highly Effective People” from author Stephen R. Covey.

Read More
LuxFlora - feature

August 22, 2016

Check Out Luxflora’s International Adventures In Europe

A new, women-led professional organization provides its members the opportunity to gain insight, develop ideas, and build connections on its annual international trip.

Read More
Echinacea ‘Butterfly Rainbow Marcella’

August 12, 2016

IR-4 Project Receives Federal Funding For Pollinator An…

Grants from the Specialty Crop Research Initiative will fund IR-4 projects on protecting pollinators through ornamental horticulture, and downy mildew management strategies.

Read More
Emily Teng

August 11, 2016

American Floral Endowment Announces Its 2016 Scholarshi…

This year, thanks to the generosity of several donors, AFE awarded more than $35,000 to 17 students pursuing careers in horticulture.

Read More
Josh Henry, North Carolina State University

August 8, 2016

Get To Know Joshua Henry, Winner Of The 2016 Richard T.…

Henry, a graduate student at North Carolina State University, is pursuing a Master’s degree in horticultural sciences, with a focus on crop nutrition in bedding plants and flowering potted plants.

Read More
Workers

July 23, 2016

5 Reasons To Invest In Employee Training

Training and developing your employees is critical to the future success of your organization and the horticulture industry at large. Here are five reasons why your employees are worth the effort.

Read More
[gravityform id="35" title="false" description="false"]