Listening To Gardeners On Pinterest

Trash can container on Pinterest
Pinterest users are interested in container gardening — and not just in traditional pottery.

Photography and social media go hand in hand these days. Not only are photo-based sites like Pinterest and Instagram the fastest growing, but the traditional social media sites like Facebook and Twitter are increasing their focus on photographs.

Thankfully, photography and floriculture also go hand in hand. But marketers aren’t the only ones using the beauty of floriculture to color their social media accounts. Every day, consumers share their likes, dislikes and questions through photo sharing sites like Pinterest. I did an analysis of 371 pins in Pinterest’s gardening category to determine if our perceptions of gardeners meet their aspirations. What do their pins tell us? Here’s what I found.

Of the 371 pins, 15.4 percent were wide-angle photos of gardens and landscapes, showing what many people may think of as a typical garden. One that requires digging and sweating.

Another 14 percent of the images were closeups or specimen images of ornamental plants. Although many photos go viral on Pinterest, and some even become recognizable as popular on Pinterest, the variety of different plants and flowers pinned was amazing.

Roses and peonies were the most popular plants in these photos, followed by tulips. This seems to reflect the popularity of the use of Pinterest for wedding planning. From there, there were sunflowers, magnolias, lilies, hostas, hydrangeas, orchids, campanulas and many more.

So landscapes and beauty shots of ornamentals accounted for 30 percent of the gardening pictures on Pinterest. What else is there?

Landscapes Versus Containers. Accounting for 16 percent of images, container gardens were seen in 62 of 371 images. Pinners are interested in using all kinds of objects as containers: self-watering planters made from old two-liter soda bottles, whiskey barrels, metal garbage cans, recycled tires and PVC pipes.

Vegetables, But Not Just Tomatoes. Of the 41 pictures of vegetables I found, how many would you guess were tomatoes? Thirty? In fact, there were just a handful of tomatoes among a huge assortment of other vegetables and edibles: Brussels sprouts, garlic, onions, ginger, potatoes, strawberries, herbs, sweet potatoes, pumpkins, raspberries and asparagus. Pinterest gardeners are looking for a challenge when it comes to edibles gardening.

When it comes to the numbers, the photos also fell into a few other categories: garden art (38 photos), outdoor rooms (16), succulents (10), water features (9), growing structures (8) and raised beds (7).

The How-To Advice Behind The Pins

Overarching all these categories was one defining theme. Many of the pins I saw shared advice on gardening. Photos linked to articles on how to:

• Kill weeds with a recipe of vinegar, liquid soap and salt

• Build a classy garden bench

• Set up a square foot garden

• Get rid of aphids

Overall, I found 47 examples of how-to articles, which pinners saved for future reference or shared to help out their followers with gardening projects.

This statistic tells me several things: There are many people out there on Pinterest who are looking for information and inspiration on how to become gardeners, whether it’s in a big garden, a small one or an edible one.

There are also a lot of people who look for great content and like to share it to become authorities among their social sphere. My computer was having a hard time pulling up all the collections of photos users created called, “Garden How To,” and I stopped counting at 800.

So an extremely effective one-two punch for Pinterest is beautiful photography plus great content. The article behind a pin could be the greatest gardening information ever, but without a fantastic photo, it won’t make the cut on Pinterest.

This analysis took place in mid-January. The results are sure to be much different this spring. If you get a chance this April or May, head over to Pinterest.com/all/gardening to see what garden trends you can pick out direct from the Pinterest boards of consumers. And while you’re there, what can you share?

Topics: , ,

Leave a Reply

2 comments on “Listening To Gardeners On Pinterest

More From Business Management...
Robert Conrad, Ball Seed Technology Research Manager

June 27, 2016

Ball Premier Lab Wins Medal Of Excellence Award For Its Advancements In Seed

Over the past 30 years, the Ball Premier Lab has set the standard for high-quality seed in the industry, earning it Greenhouse Grower’s 2016 Medal Of Excellence for Industry Achievement, for its dedication to advancing seed and helping growers improve their margins.

Read More
North Creek Nurseries lower trials

June 24, 2016

North Creek Nurseries Is A Finalist For 2016 Operation Of The Year

North Creek Nurseries in Landenberg, PA, is one of three finalists for Greenhouse Grower’s 2016 Operation Of The Year award and winner of the Excellence In Sustainable Production award for 2016.

Read More
Vic Frey, Kurt Weiss Greenhouses Feature

June 23, 2016

Vic Frey Named A Finalist For 2016 Head Grower Of The Year

Vic Frey, a finalist for the 2016 Head Grower of the Year and recipient of the 2016 Excellence In Production award, was always willing to trial and experiment with the latest technology. He loved the constant change in this industry, and turned every opportunity into a teaching moment.

Read More
Latest Stories
Robert Conrad, Ball Seed Technology Research Manager

June 27, 2016

Ball Premier Lab Wins Medal Of Excellence Award For Its…

Over the past 30 years, the Ball Premier Lab has set the standard for high-quality seed in the industry, earning it Greenhouse Grower’s 2016 Medal Of Excellence for Industry Achievement, for its dedication to advancing seed and helping growers improve their margins.

Read More
North Creek Nurseries lower trials

June 24, 2016

North Creek Nurseries Is A Finalist For 2016 Operation …

North Creek Nurseries in Landenberg, PA, is one of three finalists for Greenhouse Grower’s 2016 Operation Of The Year award and winner of the Excellence In Sustainable Production award for 2016.

Read More
Vic Frey, Kurt Weiss Greenhouses Feature

June 23, 2016

Vic Frey Named A Finalist For 2016 Head Grower Of The Y…

Vic Frey, a finalist for the 2016 Head Grower of the Year and recipient of the 2016 Excellence In Production award, was always willing to trial and experiment with the latest technology. He loved the constant change in this industry, and turned every opportunity into a teaching moment.

Read More
Albert Grimm, Jefferys Greenhouses

June 19, 2016

Albert Grimm Named A Finalist For 2016 Head Grower Of T…

Grimm, winner of Greenhouse Grower's Excellence in Outreach and Leadership award, is always willing to listen, continuously learn, and improve. He is a role model and empowers his employees to strive for excellence.

Read More
Practical Software Grower Vertical

June 18, 2016

Practical Software Solutions Increases Accessibility, E…

Practical Software will demonstrate Grower Vertical, its customizable and scalable enterprise management system for the horticulture industry, at Cultivate’16 in July.

Read More
Ornamental kale field at Sunlet Nursery

June 17, 2016

Sunlet Nursery Named As Finalist For 2016 Operation Of …

Sunlet Nursery in Fallbrook, CA, is one of three finalists for Greenhouse Grower’s 2016 Operation Of The Year award and winner of the Excellence In Community Leadership award for 2016.

Read More
The-Capitol

June 14, 2016

Fate Of H-2B Program A Hot Topic On Capitol Hill This W…

Following a Senate hearing on the economic impact of the H-2B Program, the House Appropriations Committee was scheduled to take up its own version of a funding bill this week.

Read More
Battlefield Farms Company shot

June 14, 2016

Battlefield Farms Is A Finalist For 2016 Operation Of T…

Battlefield Farms in Rapidan, VA, is one of three finalists for Greenhouse Grower’s 2016 Operation Of The Year award and winner of the Excellence In Innovation award for 2016.

Read More
Mike Goyette, Pleasant View Gardens

June 14, 2016

Mike Goyette Named A Finalist For 2016 Head Grower Of T…

Goyette, winner of Greenhouse Grower's Excellence In Quality Award, is never satisfied with the status quo and is constantly looking for improvements in procedures, plant quality, employee organization, and the bottom line.

Read More
North American greenhouse 1

June 8, 2016

University Of Arkansas Offering Online Greenhouse Manag…

The course, which can be taken 24 hours a day, will cover basic greenhouse designs and construction materials, benching systems, glazing materials, lighting, heating systems, and much more.

Read More

June 7, 2016

Ball Seed Offers Full Mobile Ordering Capabilities With…

The latest update for Ball Seed’s WebTrack To Go mobile app now includes full ordering capabilities for the industry’s largest assortment of seeds and plants. App users can also complete order fulfillment via seed count or package size, find product substitutions, get personalized “contact us” information, request plant tags, and more. “Upgrading WebTrack To Go to the full suite of ordering and management tools is where we’ve always wanted to be,” says Mark Morris, Director of IT for Ball Seed. “With this new roll-out, we’re keeping up with our customers on-the-go and providing them the information and access they need –- even while away from their desks.” The Ball Seed WebTrack To Go app lets customers: Check order status and shipment tracking 24-7 Access up-to-the-minute product inventory from hundreds of suppliers Place orders by seed count, packet size, and more Find product info, culture and photos when and where they […]

Read More

June 7, 2016

Meet Ken Fisher, AmericanHort’s New President And…

The AmericanHort Board of Directors has named Ken Fisher as the organization’s next President and Chief Executive Officer, effective immediately. Fisher has 20 years of experience leading public and privately-held companies, including iconic consumer brands with The Coleman Company and Elmer’s Products Inc. Fisher’s diverse business experience will further the vision and strategy of AmericanHort, while bringing proven organizational management to achieve the desired results, the AmericanHort Board says. “We know the industry values our advocacy work and educational programs, especially Cultivate. Ken’s expertise will assist us in enhancing existing offerings, while adding new value that will broaden our membership,” says Dale Deppe, AmericanHort Board Chairman. “The pace of change in our industry is rapid, and he has experience successfully leading organizations through both business and regulatory cycles. Ken’s business growth track record is exactly what AmericanHort needs as we enter our next chapter, which I am confident will be […]

Read More
Sakata Birthday Cake Feature

May 28, 2016

10 Creative Marketing Ideas From 2016 California Spring…

Grower-retailers often look to breeders for ideas on how to increase plant sales with smart marketing plans. The California Spring Trials were filled with great concepts to reach customers.

Read More
Costa Farms won International Grower of the Year. Representing the operation, (left to right) were Chuck Zala, Michael Vera, Menachem Ganon, Jose Costa, and Mike Rimland

May 24, 2016

AIPH Seeking Entries For Its International Grower of th…

The International Association of Horticultural Producers (AIPH) is inviting ornamental growers from all around the world to enter the AIPH International Grower of the Year Awards (IGOTY) for 2017. Last year’s big winner was Florida-based Costa Farms.

Read More
Gotham Greens Atrium Style Greenhouse Chicago

May 23, 2016

What’s Good For The Environment Is Good For Business [O…

Investing in technology to become more sustainable “always goes hand in hand,” says Abe VanWingerden, co-CEO of Metrolina Greenhouses. “If it is good for the environment, it normally is good for business over the long term.” That connection was abundantly clear in the responses we received to this year’s Top 100 Growers Survey. VanWingerden points to three investments Metrolina has made as good examples of how technology can reduce an operation’s carbon footprint and pay dividends financially. Its biomass system burns locally sourced waste wood — a renewable resource; its ozone water treatment system cleans irrigation water, reducing the need for fertilizers and pesticides, and improving plant quality and precision growing; and electrostatic sprayers reduce water and chemical use, and provide more targeted chemical applications. Other Top 100 Growers have found VanWingerden’s theory to be true, as well. Costa Farms’ investment in solar energy panels on three buildings at its […]

Read More
Top 100 Drone Image Feature

May 16, 2016

Greenhouse Grower’s Top 100 Growers Talk Technolo…

The Top 100 Growers are already by nature some of the most technologically advanced greenhouse operations, due to their sheer size and need for efficiency. Many of the largest growers also serve big box merchandisers and home improvement chains, where prices are dictated, so producing plants at the lowest possible cost is essential to growers not only staying in business, but also profiting and expanding their operations. This year’s survey focused on the automation and technology the Top 100 Growers are investing in, and how these advancements have improved their operations, as well as how they have affected growers’ labor issues. We also asked growers about how they’re solving labor issues, where they’re recruiting new hires, and how they’re keeping their people committed. Lean management programs and sustainability certifications have become higher priorities in the past several years, due to growers’ needs to run efficiently and focus attention on sustainable […]

Read More
PrairieSplendor_CompactRose Syngenta Flowers March 2016

May 16, 2016

New “Generations Of Flowers” Study Tracks How And Why C…

The Society of American Florists and the American Floral Endowment have released an update and analysis of this study, which first began in 2009.

Read More

May 12, 2016

AmericanHort Is Hosting A Greenhouse Tour In New Jersey…

The Field and Covered Production Tour takes place Sept. 14-15, and features stops at Overdevest Nurseries, Centerton Nursery, and Lucas Greenhouses.

Read More
[gravityform id="35" title="false" description="false"]