Listening To Gardeners On Pinterest

Trash can container on Pinterest
Pinterest users are interested in container gardening — and not just in traditional pottery.

Photography and social media go hand in hand these days. Not only are photo-based sites like Pinterest and Instagram the fastest growing, but the traditional social media sites like Facebook and Twitter are increasing their focus on photographs.

Thankfully, photography and floriculture also go hand in hand. But marketers aren’t the only ones using the beauty of floriculture to color their social media accounts. Every day, consumers share their likes, dislikes and questions through photo sharing sites like Pinterest. I did an analysis of 371 pins in Pinterest’s gardening category to determine if our perceptions of gardeners meet their aspirations. What do their pins tell us? Here’s what I found.

Of the 371 pins, 15.4 percent were wide-angle photos of gardens and landscapes, showing what many people may think of as a typical garden. One that requires digging and sweating.

Another 14 percent of the images were closeups or specimen images of ornamental plants. Although many photos go viral on Pinterest, and some even become recognizable as popular on Pinterest, the variety of different plants and flowers pinned was amazing.

Roses and peonies were the most popular plants in these photos, followed by tulips. This seems to reflect the popularity of the use of Pinterest for wedding planning. From there, there were sunflowers, magnolias, lilies, hostas, hydrangeas, orchids, campanulas and many more.

So landscapes and beauty shots of ornamentals accounted for 30 percent of the gardening pictures on Pinterest. What else is there?

Landscapes Versus Containers. Accounting for 16 percent of images, container gardens were seen in 62 of 371 images. Pinners are interested in using all kinds of objects as containers: self-watering planters made from old two-liter soda bottles, whiskey barrels, metal garbage cans, recycled tires and PVC pipes.

Vegetables, But Not Just Tomatoes. Of the 41 pictures of vegetables I found, how many would you guess were tomatoes? Thirty? In fact, there were just a handful of tomatoes among a huge assortment of other vegetables and edibles: Brussels sprouts, garlic, onions, ginger, potatoes, strawberries, herbs, sweet potatoes, pumpkins, raspberries and asparagus. Pinterest gardeners are looking for a challenge when it comes to edibles gardening.

When it comes to the numbers, the photos also fell into a few other categories: garden art (38 photos), outdoor rooms (16), succulents (10), water features (9), growing structures (8) and raised beds (7).

The How-To Advice Behind The Pins

Overarching all these categories was one defining theme. Many of the pins I saw shared advice on gardening. Photos linked to articles on how to:

• Kill weeds with a recipe of vinegar, liquid soap and salt

• Build a classy garden bench

• Set up a square foot garden

• Get rid of aphids

Overall, I found 47 examples of how-to articles, which pinners saved for future reference or shared to help out their followers with gardening projects.

This statistic tells me several things: There are many people out there on Pinterest who are looking for information and inspiration on how to become gardeners, whether it’s in a big garden, a small one or an edible one.

There are also a lot of people who look for great content and like to share it to become authorities among their social sphere. My computer was having a hard time pulling up all the collections of photos users created called, “Garden How To,” and I stopped counting at 800.

So an extremely effective one-two punch for Pinterest is beautiful photography plus great content. The article behind a pin could be the greatest gardening information ever, but without a fantastic photo, it won’t make the cut on Pinterest.

This analysis took place in mid-January. The results are sure to be much different this spring. If you get a chance this April or May, head over to Pinterest.com/all/gardening to see what garden trends you can pick out direct from the Pinterest boards of consumers. And while you’re there, what can you share?

Topics: , ,

Leave a Reply

2 comments on “Listening To Gardeners On Pinterest

More From Business Management...
Lavandula 'Meerlo' (Sunset Western Garden Collection)

March 3, 2015

Why You Will Still Grow Today’s Big Perennial 10 Years From Now

What will be the next big perennial? Breeders say it takes more than a splashy plant to distinguish itself in the market. Therefore, the question is not what will be the next big perennial, but rather what perennial performs well enough in the garden to have staying power in the market for years to come.

Read More

March 2, 2015

Avoid Surprises On The Delivery Dock

A call in advance about problems with a plant shipment to a retailer you supply goes a long way toward customer satisfaction.

Read More
Janeen Wright

March 2, 2015

Deliver Plant Quality That Trumps Price [Opinion]

The industry's goal is to have loyal customers who return to the same plants time and time again, not because of price, but owing to a plant brand that shouts top-notch garden performance and is synonymous with excellence, which gives them the secure knowledge that their investment will be worth every hard-earned cent.

Read More
Latest Stories

March 2, 2015

Avoid Surprises On The Delivery Dock

A call in advance about problems with a plant shipment to a retailer you supply goes a long way toward customer satisfaction.

Read More
Smart Herb Garden

March 2, 2015

Smartpot Uses Sensors And Cartridges To Ensure Success …

Click & Grow helps make it simple for consumers to grow their own herbs and spices at home, even if they have little experience with plants.

Read More

March 2, 2015

Student Flash Mob At TPIE Has Roots In Floriculture

The local FFA students who entertained TPIE attendees in 2014 and 2015 received industry donations of plants and a greenhouse structure to help expand their horticultural program.

Read More
IPPS Sharing Plant Production Knowledge Globally Logo

February 25, 2015

International Plant Propagators Western Region Sets Ann…

The annual meet for the International Plant Propagators' Society (IPPS) Western Region has been set for this September. It will take place September 23 to 26 in Modesto, Calif., and will include learning sessions, tours to local nurseries, a research poster display and poster presentations, various networking opportunities and an awards banquet to close the event.

Read More
myers industries Lawn and Garden Logo

February 24, 2015

Myers Industries, Inc. Lawn And Garden Business Sold, N…

The management of Myers Lawn and Garden Group, along with Wingate Partners V, L.P. have recently acquired the Myers Industries, Inc. Lawn and Garden business. The new company is named The HC Companies, and will continue as a North American leading provider of horticulture containers supplying the greenhouse, nursery and retail markets.

Read More

February 18, 2015

Range Of Nursery Inspections To Protect Patented Plants…

Plant patents are under protection, and breeders are fighting for their rights to keep growers from illegally propagating protected varieties. It's something you don't want to take a chance on, because the risk is far higher than the reward. More than 300 inspections were carried out last year from New York to British Columbia and from Ontario to Florida to protect plant patents, Plant Breeders’ Rights (PBR) and branded programs.

Read More
american-hort-logo

February 17, 2015

AmericanHort Announces New Board Members

AmericanHort recently announced the election of new officers and members to the board of directors. Each will assume their positions on the board during Cultivate’15, July 11 to 14 in Columbus, Ohio.

Read More
All American Selections

February 17, 2015

All-America Selections Elects New Officers, Names New J…

While meeting during the Flower and Vegetable Seed Conference in Tampa, Fla., hosted by the American Seed Trade Association, All-America Selections elected new officers for a two-year term. Read on to learn about the new officers, as well as all of the new judges that were added in 2014.

Read More

February 11, 2015

Benchmarks: Find Your Game-Changer

Refuse to accept the status quo in your organization. Explore possibilities until you find what works best for your company.

Read More
Greenhouse Grower.com on your desktop, on your phone, on your tablet

February 11, 2015

GreenhouseGrower.com Relaunches With Responsive Design …

Greenhouse Grower magazine, the nation’s leader in profits, production and education for greenhouse growers, announces the launch of its completely redesigned website, GreenhouseGrower.com. The new design is the product of direct user feedback and GreenhouseGrower.com analytics, and includes responsive design for ease of mobile use.

Read More

February 4, 2015

TPIE 2015: An Electrified Industry Vibe Boosts Cool New…

The general feeling at the Florida Nursery Growers and Landscape Association's 2015 Tropical Industry Exhibition (TPIE) was upbeat and positive. Attendees were inspired by exciting new products and varieties, as well as creative new displays and innovative ideas and left energized for the season ahead.

Read More
Noble Foundation

February 3, 2015

Lloyd Noble Scholars Program Application Period Now Ope…

The Samuel Roberts Noble Foundation is offering college students an opportunity to work side-by-side with the Noble Foundation’s renowned agricultural consultants and researchers through the Lloyd Noble Scholars in Agriculture program, a summer internship that provides students the opportunity to enhance their in-class education with real-world application and experiences.

Read More
Andy Higgins

February 3, 2015

MasterTag Names Andy Higgins As Its New President

Former CEO and president of Ecke Ranch, Andy Higgins, joins MasterTag as its new president. He brings more than two decades of industry experience to the position.

Read More
Greenhouse Grower State of the Industry

February 2, 2015

Download Greenhouse Grower’s 2015 State Of The In…

The Greenhouse Grower 2015 State Of The Industry Whitepaper includes all the results of the survey, including comparisons on 2014 sales to past years, details on how 2015 production volume and prices will compare to 2014, crops that growers will increase and decrease production on, where growers stand on using neonicotinoids on crops, how many growers will pursue growing medical marijuana and more.

Read More
Syngenta Bioline Hires Ronald Valentin For Technical Lead Role

January 28, 2015

Syngenta Bioline Hires Ronald Valentin For Technical Le…

Ronald Valentin has been appointed technical lead for Syngenta Bioline, effective January 2015. He will be responsible for technical support of Bioline biological control agents and will be instrumental in helping growers develop integrated pest management (IPM) solutions.

Read More

January 28, 2015

Innovation Drives Growth At Plantpeddler

Mike and Rachel Gooder, owners of Plantpeddler, a 400,000-square-foot, multi-divisional greenhouse tucked away in Cresco, Iowa, have a unique foresight that allows them to turn potential into profitable reality.

Read More
Carol Miller

January 28, 2015

Retailer To Grower: The Right Plants Are Hard To Find

Retailers say too many growers offer the same plants, leading to a lopsided plant supply. They offer a simple solution: Talk To Your Customers.

Read More

January 27, 2015

Give Equal Time To The Number Crunchers

Before investing in a new business opportunity, check in with the financial gurus of your organization to make certain you have the cash flow to back up your efforts.

Read More