March 22, 2017
National Garden Bureau’s New Website Features Mobile-Friendly Design, Marketing Tools
The new site is designed to serve as a home base to drive traffic from NGB’s social media community to one central location.
March 7, 2017
Local Florists Celebrate Women’s Day and SAF Promotes Occasion With New Video
Florists across the U.S. are celebrating International Women's Day, March 8, and raising awareness for non-profit organizations. The Society of American Florists is raising its own awareness of what happens when women receive flowers with a new video for International Women's Day.
February 16, 2017
Pleasant View Launches Updated Website for its Savor Edibles and Fragrants Brand
The site is designed to offer a friendly and informative vehicle that delivers product information in an easy-to-navigate format.
January 24, 2017
Beekenkamp Plants B.V. to Take Over Marketing Sunny Osteospermum
Beekenkamp Plants B.V. will take over Sunny Holland B.V.'s marketing activities as of July 1, 2017, and begin offering Sunny Osteospermum to the supply chain.
January 5, 2017
Why ArizonaEast Is Expanding Its Succulent Production To Florida
In Greenhouse Grower's January cover story, learn how Brian and Joe Vitale of ArizonaEast saw a chance to expand and diversify their New Jersey-based succulent operation, and why they jumped at the opportunity.
October 18, 2016
Dümmen Orange Buys Rose Breeder, Participates In Petal It Forward Program
Dümmen Orange will be hitting the streets of Columbus, OH, this week, handing out some of its favorite flowers as part of the Petal it Forward program in partnership with the Society of American Florists.
October 17, 2016
Altman Plants Hosts Media Day To Highlight Its Water Saving Programs
This month, Altman celebrated more than 100 million gallons of water saved since its water recycling program began operation.
September 21, 2016
Your Support Is Essential For Current And Future Students
September is back to school time, and that means renewed opportunity to support the young people who are electing to pursue careers in horticulture. I continue to hear from growers of all sizes, from all over the country, that there just are not enough qualified graduates of two- or four-year horticulture programs. We also need to be active in promoting careers in horticulture to those who are not aware of the opportunities available. There have been some great success stories in this area recently. At University of Florida (UF) last fall, Anna Ball and Dr. Marvin Miller of Ball Horticultural Co. joined UF’s Dr. David Clark in an introductory environmental horticulture couse that’s open to any major. After the class, the line of students waiting to talk with Ball, Miller, and Clark was out the door. It is so important, Ball says, for each of us, individually and collectively to […]
September 6, 2016
Cavicchio Greenhouses Wins Inaugural Sustainability Award
The Sudbury, MA, growing operation sustains more than 250 acres of annuals, perennials, and nursery stock, with a number of practices to mitigate its impact on the environment.
July 20, 2016
First-Ever Flower Run Was A Big Success, Luxflora Says
Kicking off Cultivate’16 on Sunday, July 10, Luxflora’s first annual 5K saw nearly 150 participants racing through the picturesque Scioto Audubon Park in Columbus under clear blue skies and perfect conditions. It was a great way to start the week, participants said. Congratulations to the winners of the first-ever Flower Run: First Place: Jacob Griffith Gardner Second Place: Mike Goyette Third Place: Jack Ford The top three winners — and all of the Flower Run participants — were showered with flower petals when they crossed the finish line, making for a colorful and fragrant finish to an invigorating experience. “Personally, I would consider it a grand success,” says Luxflora President Rebecca Lusk. “The overall mood was fantastic, from start to finish. There were many high fives and group hugs, numerous duo phone selfies and postings to social media, while participants enjoyed their bananas and bottled water donated by Experience Columbus. Most […]
May 16, 2016
New “Generations Of Flowers” Study Tracks How And Why Consumers Are Buying Flowers And Plants
The Society of American Florists and the American Floral Endowment have released an update and analysis of this study, which first began in 2009.
May 7, 2016
How You Can Connect With A Broader Audience Through Webinars
Webinars are time-saving and effective marketing tools that can extend your reach to a greater audience.
April 26, 2016
“Bee-Friendly” Labels Matter To Plant Consumers, According To Study
Research at Michigan State University shows ornamental plant buyers understand and respond to bee-friendly production practices.
April 20, 2016
What The Floriculture Industry Can Learn From Farm Marketers (And Vice Versa)
Although we have a lot in common with the produce industry, there is much we can learn from one another.