The 24th annual Seeley Conference at Cornell University in Ithaca, N.Y. is being held from June 28 to July 1 this year. Stan Pohmer, CEO of Pohmer Consulting Group, is coordinating the conference and focusing it on overcoming chaos opportunities for growers in a challenging year.
Following are just a few of the questions and topics to be discussed at Seeley Conference.
- Chaos, or market disruption, creates new opportunities to reposition and differentiate. Are you ready?
–Consumer mindsets and purchase behaviors have changed dramatically. Are they permanent?
–Business Darwinism: Survival goes not to the strongest, but to those who are the quickest to adapt to change. Where do you stand?
–We’ve become comfortable with evolutionary change. Chaos calls for revolutionary change! Can you cope?
–What’s your value message? Is it relevant to today’s customers and how do you communicate it?
–Facebook, Twitter, MySpace, blogs, podcasts are all new tools to reach tomorrow’s consumers. Are you ready for 21st century marketing?
Christopher G. McCann, president of 1-800-FLOWERS.com, is among the newest additions to the conference program. McCann is responsible for the company’s overall performance and direction. Under his guidance, 1-800-FLOWERS.com has earned a reputation as one of the leading multi-channel retailers in the country.
Additionally, McCann’s role in building 1-800-FLOWERS.com’s e-commerce channel has helped accelerate the company’s growth and earned him speaking engagements at numerous interactive conferences and universities around the country.
Full program details and online registration are available here.