In early August, 1-800-Flowers launched its Mobile Flower & Gift Center. Now, 1-800-Flowers reports that nearly 1,000 people have downloaded the application that lets customers browse and purchase flowers directly from their BlackBerry devices.
“1-800-Flowers.com recognizes that our customers are on the go and need the option to send flowers and gifts anytime, anywhere,” says Davina Coard, manager of public relations at 1-800-Flowers.
Customers can download the application to their BlackBerry, create a log-in and start shopping. A transaction can take less than 30 seconds, Coard says, with the help of address book integration, which lets users input the shipping information quickly.
Not all 1-800-Flowers products are available, though. The company is offering only its best-selling products in its top categories so that shoppers can get what they need fast,” Coard says. The list is updated daily and includes special promotions for frequent customers.