1-800-Flowers Launches BlackBerry Application

In early August, 1-800-Flowers launched its Mobile Flower & Gift Center. Now, 1-800-Flowers reports that nearly 1,000 people have downloaded the application that lets customers browse and purchase flowers directly from their BlackBerry devices.

“1-800-Flowers.com recognizes that our customers are on the go and need the option to send flowers and gifts anytime, anywhere,” says Davina Coard, manager of public relations at 1-800-Flowers.

Customers can download the application to their BlackBerry, create a log-in and start shopping. A transaction can take less than 30 seconds, Coard says, with the help of address book integration, which lets users input the shipping information quickly.

Not all 1-800-Flowers products are available, though. The company is offering only its best-selling products in its top categories so that shoppers can get what they need fast,” Coard says. The list is updated daily and includes special promotions for frequent customers.

For more information on 1-800-Flowers or the Mobile Gift Center, click the respective link.

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