2013-14 Color Trends

Hibiscus Tropic Escape series

Nothing attracts people like color. It triggers immediate emotional responses and lasting memories. From fashion and food to plants and outdoor living décor, color is a magnet with power to spark final purchasing decisions.

Color is one of the influences that triggers purchasing choices people make everyday for their homes, gardens and outdoor living spaces.

Why Trends?

“Trends shape consumer demand,” says garden trend-spotter Susan McCoy, president of Garden Media Group, a garden marketing and public relations firm in Kennett Square, Pa.

Born from multiple disciplines like fashion, art and social ideas, garden trends influence what plants, products and services customers want.

According to McCoy, this year’s new color trends reflect a growing consumer demand for plants and products that bring happiness and bliss.

Global trends expert Li Edelkoort, founder of the Paris-based trend forecasting company, Trend Union, agrees. When looking at the future of fashion and home décor, she explains the upcoming “Year of Bliss” takes its cue from nature, finding expression in bright colors, nature-inspired products and tactile experiences.

The Impact Of Color

“Understanding consumers’ color preferences will put you ahead of the game,” McCoy says. “Color draws the eye and excites the senses. Color commands attention and sets the tone for any size garden, whether it’s creating a tropical island feel with bold colors or a restful palette with soothing shades of pastels and greens.”

Color is a powerful tool to have in your marketing arsenal, and knowing the trends allows you to provide what customers are looking for.

Pantone Predictions

The Spring 2013 Pantone Color Report, part of the Pantone Fashion + Home , supports Garden Media’s own research, predicting consumers’ preference for bold, bright colors that are uplifting and soothing at the same time. These colors, from metallic bronze to true red, impact end-user purchases, particularly in the lawn and garden industry.

“The big news is that any shade of green is being treated as a neutral color in everything from fashion to home décor. Luckily for us, we’ve already got green going on in the original green industry,” McCoy says.

Trendy colors from metallics and energizing blues, yellows and purples to shades of green mimic nature and evoke positive emotions. This is mirrored in Pantone’s palette for spring 2013. The colors are a range of bright, cheerful colors.

In particular, Pantone predicts that three shades of green will be hot in spring 2013:
Tender Shoots: a vibrant, invigorating, active and cheerful yellow-green
Grayed Jade: a subtle, hushed green with a gray undertone
Sophisticated Emerald: a lively, radiant green

Other colors that Pantone predicts will be big in 2013 are:

Exotic African Violet: a statement purple color that brings a touch of intrigue to the palette
Poppy Red: a seductive, sensual and celebratory shade of true red
Nectarine: a bright, effervescent citrus orange with coral undertones provides a tangy burst of flavor
Lemon Zest: with a refreshing, spritely greenish cast
Dusk Blue: offers a calming sense of serenity akin to its green counter part, Grayed Jade. Both of these colors act as the season’s newest neutrals.
Linen: a warm neutral, is light and airy, providing a nude-like basic that is a must-have for spring
Anchoring Monaco Blue: a classic shade that offers both stability and depth to the entire palette.

McCoy adds that she also sees purples being used as a new neutral.

“From deep plum to lavender and gray, shades of purple will be popular color choices for a sophisticated, yet cheerful landscape. Yellow is the complimentary color to purple and will also be popular.”

There are plenty of opportunities to mix bright gold and silver metallics, neutral browns and grays for a more upbeat, hip look in both small and large urban gardens.

Planning Your Palette

So, how do you incorporate these new color trends into your plans? Marta Maria Garcia, marketing director for Costa Farms, a large grower of tropical, perennial and bedding plants in Gould, Fla., explains how color strongly influences new plant offerings and accessories.

“We are always on the lookout at trade shows throughout the world, scouting for trendy colors, the latest designs and new plants that provide gardeners with the ‘next big thing’ they would want in their own landscapes,” Garcia says.

Costa Farms recently released a dozen hot-colored flowers in the Tropic Escape Hibiscus collection, which offers bright colors and attributes gardeners will be looking for. The oversized flowers come in trendy colors like Caribbean Cocktail yellow, Tiki Temptation orange, and Monsoon Mixer pink. Plus, the easy-care hibiscus bloom twice as long as old-fashioned hibiscus and can take the heat through the hottest summer months.

Consumers also want four seasons of color throughout the year. New this year are some attractive edible ornamentals that are going to change how gardeners think about berries.

An award-winning new blueberry, Vaccinium ‘Peach Sorbet’ is part of the BrazelBerries Collection of new dwarf edible ornamentals from Fall Creek Farm & Nursery. A four-season showstopper, this compact blueberry plant has leaves ranging in color from peach to pink to orange to emerald green in the spring and in cooler climates. During the winter, the foliage turns a rich eggplant purple. In addition, the very dwarf hardy blueberry, Vaccinium ‘Jelly Bean,’ adds trendy year-round color perfect for patios or balconies or throughout the landscape.

First And Last Impression

Nothing says, “Hello” like a shot of color. It could be all white. It could be varying shades of purple. Beautiful landscapes and gardens peppered with colorful plants increase property values and retail sales.

For most homeowners, curb appeal is their home’s calling card. Dr. Charlie Hall, professor of horticulture at Texas A&M and holder of the Ellison Chair in International Floriculture, found that landscaping yields an average of a 109 percent return on every dollar spent, much more than other home improvements. He also reports that home improvement sales are projected to be up 4 percent next year.

“What an opportunity to sell some color for instant impact,” McCoy says. “The garden industry needs to anticipate an increased demand for plants with trendy colorful blooms that bring on a happy, positive feeling.”

Remember, whether it’s choosing landscape plants for a first house or sprucing up a front yard with flowers, most people want colorful, easy, low-maintenance plants.

Open Doors

McCoy insists it’s important to keep communication flowing among growers, retailers and end-users by using emerging trends to increase profits and grow the bottom line.
“Develop relationships with breeders who are visiting trade shows throughout the world to stay current on new flowering shrubs and products that provide easy beauty for landscapes and gardens,” she says. “Read magazines like Greenhouse Grower and other trade publications both in and outside the industry.”

McCoy says growers can use color to help grow their customer base.
“Take these ideas to your customers and show them how to integrate color trends into their strategic planning. Offer opportunities for feedback and time to share experiences and ideas.

“If people are seeking happiness in ordinary things, then the life-enriching benefits of plants should be an easy message to leverage and communicate,” she says.

You can view the complete Garden Media report at GardenMediaGroup.com. GG

Topics:

Leave a Reply

One comment on “2013-14 Color Trends

More From Marketing...

May 22, 2015

Nexus Greenhouses Is Optimistic For Expansion Into New Markets

Cheryl Longtin and Mike Porter, who own Nexus Corporation, say they were excited to attend the grand opening of Gotham Greens’ new structure atop the new Whole Foods grocery store in the Gowanus neighborhood in Brooklyn, N.Y., when it opened in December 2013. The project is just one example of some of the new and expanding markets that Nexus Corporation has expanded into over the past few years. Jeff Warschauer, vice president of sales for Nexus, says the company has enjoyed getting to know and working with the founders of Gotham Greens, Viraj Puri and Eric Haley, and Jennifer Nelkin Frymark, the chief agriculture officer, on their innovative approach to business. “They are very excited and work hard internally – just great people,” he says. “From our perspective, it’s great to see that excitement and vision. The employees there are happy and there’s no turnover; they’re only adding new people […]

Read More
Farwest2015

May 20, 2015

2015 Farwest Show Announces Second Annual Equipment Innovation Day

The second annual Equipment Innovation Day will be Tuesday, Aug. 25, prior to the 2015 Farwest show, which will be August 27-29 in Portland, Ore. Equipment Innovation Day, which was enthusiastically received in 2014, offers a real-time opportunity to see new heavy and automated nursery equipment in action. The demonstrations take place in manufacturing and nursery settings, adding value to the showcase. Attendees will be able to talk with participating manufacturers and learn first-hand from innovative growers who use the equipment in daily operations. The day-long event will be held at the main manufacturing plant of GK Machines, Inc., Donald, Ore. Further demonstrations of field equipment will take place at the nearby nursery of A&R Spada Farms, LLC. Bus travel to and from the event is planned, starting at and returning to the Oregon Convention Center. Attendees are welcome to provide their own travel to and from the site. Preregistration is required. The cost […]

Read More
Bee On Flower

May 20, 2015

White House Task Force Releases Pollinator Health Strategy

An interagency Pollinator Health Task Force commissioned by President Obama released its “Strategy to Promote the Health of Honey Bees and Other Pollinators” on May 19. The strategy, released in accordance with the Presidential Memorandum issued last June, is accompanied by a Pollinator Research Action Plan, which outlines needs and priority actions to better understand pollinator losses and improve pollinator health. The recommended actions will be supported by a coordination of existing federal research efforts and accompanied by a request to Congress for additional resources to respond to losses in pollinator populations. Pages 47 through 52 specifically address pesticides and pollinators. The report calls out plant production, native plants, mosquito control and all urban uses in its Pollinator Action Plan. RISE (Responsible Industry for a Sound Environment) says it supports the goals of improving pollinator health and habitat contained in the White House Pollinator Task Force’s release of its National […]

Read More
Latest Stories
New Guinea Impatiens

May 14, 2015

10 Tips To Improve Retail Shelf Life Of Bedding Plants

Good-looking plants at retail lead to stronger sales and less postharvest shrink. Try these 10 ideas for maintaining quality and keeping plants looking beautiful.

Read More
GrowIt! App Wins Gold At Design100 2014 US Mobile & App Design Awards

May 12, 2015

Suntory And GrowIt! Garden Socially Partner On A New Se…

Suntory Flowers and GrowIt! Garden Socially are working together on a new photo contest that both retailers and their customers can get involved in. GrowIt! Garden Socially is a free garden photo sharing app, and the photo contest is designed to promote Suntory’s plant brands and help consumers interested in those plants find them at local garden centers. Consumers who want to enter the contest can take these four steps: 1. Download GrowIt! for free from the App Store or Google Play store 2. Sign up with a username 3. In the app, add a photo of their favorite Senetti plant 4. In the comments, tag it #SenettiRocks The first photo contest featuring ‘Senetti’ pericallis runs from May 7-18. Three entrants will win gift certificates from their favorite local garden retailer — one $100 prize and two $50 prizes. After Senetti, the next featured brand will be ‘Million Bells’ calibrachoas […]

Read More

May 6, 2015

Orange Is The New Green: An Interview With Dümmen Orang…

The day the news came out about the name change of DNA Green Group to Dümmen Orange, and everything that meant for the large flower breeding conglomerate, Greenhouse Grower Editor Laura Drotleff talked with Dümmen Orange Operations Manager Kate Santos about what the identity shift would mean for the company, its customers and ultimately for consumers. What’s going to happen to the brands and what was behind the decision to do away with those brands and consolidate? A key objective for our organization in moving to one corporate brand is to continue to stay true to the heritage and history of the individual brands that have made us what we are today and what we will build the future of our company upon. For this reason, some of those brands that have a deep-rooted history and much more recognition within the market, will have a longer persistence in our overall […]

Read More

May 1, 2015

Restoration Landscapes: A Specialized Market For Nativ…

Restoration landscapes, depending on their purpose, often require straight native species, along with a confirmation of their known provenance. Research is key in this area and good recordkeeping is a must.

Read More
Dummen_Begonia_UnbelieveableFirstKiss

April 29, 2015

Dümmen Orange Is The New Name For DNA Green Group

DNA Green Group has a new name: Dümmen Orange. The company revealed its new name, logo and brand values at all of its facilities in 16 countries on Thursday, April 23. The well-known corporate brands Lex+, Bartels, Terra Nigra, Dümmen Group, Agribio China, Agribio Colombia, Oro, PLA, as well as the production locations, are changing their identities immediately to Dümmen Orange. Other established brands like Rijnplant, Ecke, Oglevee, Red Fox, Fides, Japan Agribio and Barberet & Blanc will convert over limited time. The company’s CEO Biense Visser calls it a logical next step. “All companies that have been acquired have a rich and successful history,” Visser says. “We have always tried to respect that heritage. Doing so, we created confusion for our customers. Our employees expressed a preference for a more uniform approach to the market, too. That is why we have chosen one large umbrella brand that embraces the entire product […]

Read More

April 15, 2015

Redesigned SunPatiens Website Offers New Tools For Saka…

Sakata Seed America's new and improved SunPatiens website launched March 1, 2015 and provides growing information, marketing support, product location and many more tools to encourage consumer success with SunPatiens.

Read More
Keenland

April 13, 2015

Proven Winners Partners With Award-Winning Designer Jon…

Proven Winners will partner with award-winning garden designer, author and fine living expert Jon Carloftis on a new series of four LIFE + STYLE events in 2015. In true Carloftis style, food and spirits will be paired with inspiring architecture and innovative garden designs featuring Proven Winners plants.

Read More

April 13, 2015

New Consumer Website Makes Buying Roses Easier

A new website has been created as a resource tool for gardeners who are looking for a rose that fits their needs. This website is 100% consumer focused and will inspire confidence and promote rose gardening to the next generation of gardeners. Visitors will also find links to connect on social networks, such as Facebook and Pinterest. The website promotes roses, not specific brands, and that is what makes it unique.

Read More
Rose rosette on Knockout rose, April 2012. Photo credit: Alan Windham, University of Tennessee

March 25, 2015

$58 Million In APHIS Farm Bill Funding Will Support Hor…

Nearly $58 million as been allocated by the USDA's Animal and Plant Health Inspection Service (APHIS) to support the industry's Plant Pest and Disease Management and Disaster Prevention Program, under Farm Bill Section 10007. The program will support mitigation efforts for specialty crops, including providing research and other funding to address plant pest and disease priorities for the specialty crop industry, including floriculture and nursery crops.

Read More
National Floriculture Forum 2015 029

March 18, 2015

2015 National Floriculture Forum Focuses On Marketing I…

The 2015 National Floriculture Forum, held March 6 to 7 in Minneapolis, Minn., zeroed in on the topic of marketing in horticulture and included visits to Gertens Greenhouses and Garden Center, Bailey Nurseries, Bachman’s Floral, Home and Garden and Tangletown Gardens. The annual meeting allows greenhouse and floriculture faculty, graduate students and industry partners to meet and share updates on current research, issues and initiatives.

Read More

February 18, 2015

Range Of Nursery Inspections To Protect Patented Plants…

Plant patents are under protection, and breeders are fighting for their rights to keep growers from illegally propagating protected varieties. It's something you don't want to take a chance on, because the risk is far higher than the reward. More than 300 inspections were carried out last year from New York to British Columbia and from Ontario to Florida to protect plant patents, Plant Breeders’ Rights (PBR) and branded programs.

Read More

February 4, 2015

TPIE 2015: An Electrified Industry Vibe Boosts Cool New…

The general feeling at the Florida Nursery Growers and Landscape Association's 2015 Tropical Industry Exhibition (TPIE) was upbeat and positive. Attendees were inspired by exciting new products and varieties, as well as creative new displays and innovative ideas and left energized for the season ahead.

Read More
Costa Farms Website

January 21, 2015

Costa Farms’ Launches New Interactive Website

Costa Farms is making efforts to educate consumers while pushing horticultural digital marketing forward with the re-design of its website. The new website features a fresh design and improved navigation, as well as a plant finder that gives gardeners easy access to plant information.

Read More

January 5, 2015

Growers Are Successfully Marketing The Benefits Of Pla…

Growers who are already marketing plant benefits and gardening as a lifestyle say they think this could be the best angle for the floriculture industry to promote our products.

Read More

January 5, 2015

Plants Love You Campaign Raises Plant Benefits To Foref…

Plants make us feel good. It’s a no-brainer, backed by numerous studies, but there’s more to the story. And it’s one the Canadian Ornamental Horticulture Alliance (COHA) hopes its Plants Love You campaign will tell in such a way that it will inspire people to make plants a part of their life, and on a bigger scale. COHA is an alliance between the Canadian Nursery Landscape Association (CNLA), the Fédération Interdisciplinaire De L’Horticulture Ornementqale Du Québec (FIHOQ) and Flowers Canada Growers (FCG). Inspiration for The Plants Love You campaign came from COHA’s research, which revealed that 96 percent of consumers surveyed have a favorable attitude toward plants. When COHA delved deeper into the numbers, one thing stood out loud and clear. “It quickly became apparent that while consumers like plants because they are pretty and make them feel good, few understood the environmental and health benefits plants offer.” says Frank […]

Read More

December 9, 2014

New Website For PanAmerican Seed

PanAmerican Seed's new website is mobile-friendly and has a fresh look and enhanced navigation.

Read More
What’s a pumpulent? It’s a pumpkin planted with succulents, and it’s also one of the ways Altum’s is catching customers’ attention with new products and modern marketing.

December 1, 2014

9 Digital Marketing Resolutions For 2015

Whatever your experience with digital marketing, here’s some advice for keeping your business progressing into the new year.

Read More

November 25, 2014

Conley’s Launches New Website

Conley’s Manufacturing and Sales recently launched its newly designed website, which was redesigned to create a user-friendly digital environment for customers to explore Conley's products.

Read More