Carrying A Torch For Flowers

Carrying A Torch For Flowers

In China, the two most important events to the international flower industry in 2008 are the 10th Hortiflorexpo 2008, Beijing in April and the Beijing 2008 Summer Olympic Games in August. The 10th Hortiflorexpo exposition will give anyone interested in importing from or exporting to China the opportunity to exhibit or visit the largest horticultural exposition in the country.

The Beijing 2008 Summer Olympic Games in August is of interest to anyone who enjoys how a city can be transformed through the use of flowers. The massive use of flowers will be something to see and enjoy. Our industry is fortunate that China has selected flowers as the main method of beautifying their cities.

The 10th Hortiflorexpo China 2008 in April is an event you should not miss. Hortiflorexpo China is an annual event held every odd year in Shanghai and every even year in Beijing and is the largest trade exposition in the field of floriculture and gardening products in China. In 2007, the 9th Hortiflorexpo in Shanghai had 361 exhibitors from 24 countries and regions and 13,471 visitors attended the event. The exhibiting area was 170,000 square feet. 

The Chinese floriculture, horticulture and garden industries have witnessed rapid 

development in recent years. There is a great need to introduce the latest biotechnology, advanced equipment, new varieties of seeds and bulbs and new garden technology and products into this giant market, which will offer you great opportunities to promote your business and expand your market share in China. Industry suppliers simply cannot afford to miss this golden opportunity to promote their businesses, sell their products, meet potential customers and expand their market share in China!

The 10th Hortiflorexpo China will be held at the Beijing Exhibition Center April 9-12, 2008. The exhibiting space is planned to be 170,000 square feet. Other activities include seminars about the latest technologies, new products and flower arrangement demonstrations during the expo. This 2008 Hortiflorexpo China will definitely keep its position as the number one horticulture exposition in China for greenhouse technology, new varieties of garden flowers, new innovative products to meet the needs of the China industry and the foreign buyers wishing to export products.

If you have only one horticultural exposition to choose, this has to be your first choice. This exposition attracts more Chinese and international buyers than any other show in China. Please feel free to keep updated on the Hortiflorexpo 2008 through the Hortiflorexpo Web site, www.hortiflorexpo.com.

Beijing 2008 Summer Olympics

The Chinese look at the Beijing 2008 Summer Olympic Games as an opportunity to put China on the world stage. China is preparing to show off Beijing, as well as many other cities as they have never been shown before. Anyone visiting China during the 2008 Summer Olympic Games will see an outpouring of flowers focusing on promoting Beijing and making every corner of the city beautiful. As an example, it is reported that Olympic venues of Beijing will need more than 200 million flowering plants to be planted, including 2 million pots of azaleas when the Olympic Games open next year. American flower seed companies, such as Goldsmith Seeds, Bodger Seed and PanAmerican Seed, will have significant shares of the flowers from seed planted for the Olympic Games due to introducing their products in China over the past 10 years. Other suppliers such as Speedling, Inc., Scotts Company, J. R. Peters, Inc., Sun Gro Horticulture, Sakata Seed, Takii Seed, Benary, Floralife and others are benefiting from China’s urge to beautify their cities and promote the use of flowers throughout China.

The Beijing Olympic organizers have been issuing contracts to farmers and flower producing companies in several provinces to provide bedding plants, pot flowers, cut flowers, trees and shrubs for the 2008 Olympics.

One of the expected winners for supplying fresh cut flowers is the flowers growers in Kunming, Yunnan Province. Guests from more than 200 countries and regions are expected to visit Beijing for the 2008 Olympics. Many Olympic stadiums and hotels will use large quantities of fresh cut-flowers to celebrate this world event. Yunnan will become the main supplier of fresh cut flowers for 2008 Summer Olympic Games, since Yunnan is the largest cut-flower production base in China.

Yunnan has more than 15,300 acres of fresh cut flowers with an output of more than 4.1 billion stems per year. Roses, lilies and carnations make up about 11,800 acres of the total with more than 2 billion stems per year. The increased business from the Olympics is expected to put pressure on the price per stem of all flowers during the Olympic period due to the demand for flowers.

Every hotel and every official dinner during the Olympic Games will be decorated throughout the games. In addition to the fresh cut flowers, the use of pot flowers, tropical foliage, trees and shrubs will be used extensively. On September 3, 2007, the Flower Varieties Application Show for the Beijing Olympics was held in Haidian Park, Beijing. During the 27 days of evaluation, 576 varieties of flowers were selected for the 2008 Beijing Olympic Flowers based on flower cultivation technology, flower performance, high temperature evaluations and high humidity characteristics in Beijing. This was the last evaluation before the 2008 Summer Olympic Games.

The strong interest in flowers goes beyond the beautifying of cities and the 2008 Summer Olympic Games. The Chinese government has supported the China flower industry as one of the ways to raise rural Chinese farmer level of income. The domestic consumption of flowers is increasing due to the increased disposable income in the urban areas. I hope you have the chance in 2008 to attend the 10th Hortiflorexpo and the Summer Olympic Games in Beijing.

Leave a Reply

More From Marketing...

April 27, 2016

Use Your Data To Make Smarter Marketing Decisions

Learn which marketing metrics are important to your business, measure successes, and learn where changes are needed.

Read More

April 26, 2016

“Bee-Friendly” Labels Matter To Plant Consumers, According To Study

Research at Michigan State University shows ornamental plant buyers understand and respond to bee-friendly production practices.

Read More
Krause Berry Farms Farm To Table Dinner

April 20, 2016

What The Floriculture Industry Can Learn From Farm Marketers (And Vice Versa)

Although we have a lot in common with the produce industry, there is much we can learn from one another.

Read More
Latest Stories

April 27, 2016

Use Your Data To Make Smarter Marketing Decisions

Learn which marketing metrics are important to your business, measure successes, and learn where changes are needed.

Read More

April 26, 2016

“Bee-Friendly” Labels Matter To Plant Consumers, Accord…

Research at Michigan State University shows ornamental plant buyers understand and respond to bee-friendly production practices.

Read More
Krause Berry Farms Farm To Table Dinner

April 20, 2016

What The Floriculture Industry Can Learn From Farm Mark…

Although we have a lot in common with the produce industry, there is much we can learn from one another.

Read More
Costa Farms Container Ideas E-Book

April 12, 2016

Costa Farms Targets Consumers With New Container Garden…

The electronic book offers tips on container selection, design, and plant care for millennials looking to grow in small spaces.

Read More
Tropical Fruit Tree Selection (Hopkins Tropical Fruit Nursery)

April 7, 2016

University Of Florida Research Shows Consumers Value Lo…

Compared to conventional plants, consumers reported a higher purchasing likelihood for certified organic or organically produced fruit plants.

Read More
Random Acts Of Flowers

March 31, 2016

The Floriculture Industry Needs A Unified Message To Pr…

Seeing the sneak preview of the new varieties that will be presented at California Spring Trials (CAST) spurs a visceral reaction in me. I’m giddy and excited about these gorgeous plants, having taken in some of their beauty and excellent performance already at Costa Farms’ Season Premier. I’m excited to travel to Spring Trials and that spring is coming, and I’m ready to dig in and get gardening. I’m guessing many of you feel the same way. And it’s likely that consumers do, too. Nearly a year ago, upon returning from California Spring Trials, I lamented the absence of ideas translated from CAST to retail. The beautiful displays, the breathtaking combinations, the clever marketing — somehow, all of that effort and enthusiasm focused on business-to-business promotion is not being funneled effectively to the consumer. As an industry, we are not good at working together to market our products in a clear, […]

Read More
Sakata Seed America President David Armstrong

March 30, 2016

Sakata Signs Agreement With Indonesian Government To Co…

This week, Sakata Seed Corp. announced internationally that it has signed an agreement with the Republic of Indonesia to cooperate in the further development and production of its line of SunPatiens interspecific hybrid impatiens, based on the principles of the Convention on Biological Diversity (CBD). Under an agreement based on the CBD, Sakata Seed has worked with the Indonesian government since the early 2000s to identify the origin of the native germplasm collected in Indonesia to develop SunPatiens, and the two parties have agreed on how the indigenous genetic resources will be used for the further development of SunPatiens. There are currently only a few cases in the world of such an agreement, based on the CBD in the category of horticultural plants, made between a resource-rich country and a commercial seed company. Greenhouse Grower contacted Sakata Seed CEO David Armstrong to provide context about this agreement, what it means […]

Read More
NGI-SunPatiens-Compact-Hot-Coral-Sakata

March 23, 2016

P. Allen Smith Says SunPatiens Are Hero Plants For Cons…

Plants that ensure consumer success with disease resistance bred into their genetics, and ease of use in a variety of conditions, are heroes for gardeners, especially beginners, and they should be celebrated and supported to promote gardening success and interest. These are the messages the award-winning designer, gardening, and lifestyle expert P. Allen Smith wants the horticulture industry to know, with the recent announcement of his expanded partnership with Sakata Seed. In an exclusive interview with Greenhouse Grower, P. Allen Smith describes his expanded partnership with Sakata Seed to promote SunPatiens and why the now 10-year-old series helps both novice and expert gardeners to be successful. Smith also collaborates with Sakata to promote the HomeGrown Collection of vegetables. SunPatiens Set Consumers Up For Success, Smith Says As a plantsman first, Smith has extensively trialed SunPatiens in his gardens at Moss Mountain Farm in Little Rock, AR, and says he is […]

Read More
Suzanne McKee

March 18, 2016

4 Pitfalls To Avoid With Responsive Web Design

When implementing responsive design on your website, sidestep these common problems with some advance planning.

Read More
1 800 Flowers Instagram Women's Day

March 15, 2016

Society Of American Florists Uses Social Media To Take …

SAF strategically promoted five key Facebook posts to expand its reach beyond its followers and prominently featured Women’s Day on its other consumer channels.

Read More
Mason Day Great Plant Debate Campaign For GrowIt!

March 3, 2016

GrowIt! App Founders Look To Make Waves At The Chicago …

Mason Day and Seth Reed will hold a “Great Plant Debate” at the event, while updating the GrowIt! app with information on every plant featured at the show.

Read More

February 26, 2016

How To Recruit Loyal Customers With Facebook

Facebook is a powerful engagement tool that when used effectively can help you attract and retain faithful customers.

Read More
Greenhouse Vegetable Marketing

February 18, 2016

9 Tips To Maximize Your Greenhouse Vegetable Market Pot…

Set yourself apart by sizing up your competition, evaluating your demographics, and putting customers first.

Read More
GrowIt! Logo

February 9, 2016

GrowIt! And MasterTag Partner To Enhance Plant Care Inf…

The partnership allows MasterTag to provide plant care instructions to the wide catalog of plants available on GrowIt!, which helps consumers find plants in their area.

Read More

January 27, 2016

Costa Farms’ Season Premier Provides Sneak Peek A…

Costa Farms presented the 2016 Season Premier at its 2-acre Trial Gardens in Miami, FL, in the third week of January. The event showcases varieties from breeders of all sizes to growers and major retail buyers, providing a look at what genetics are coming to the market and how they’ll perform in retail settings and in the landscape, when consumers bring them home. The mild winter climate in South Florida allows Costa Farms’ Research and Development Department to simulate the spring growing conditions of various regions in the country. Because each group of visitors to Costa Farms’ Trial Gardens wants to see what the new plants look like in the environments that matter to them, Season Premier offers several areas within the Trial Gardens that highlight different ways to look at the wealth of new varieties. The New Product Showcase offers a way for retailers to see how plants will […]

Read More

January 26, 2016

Beekenkamp And Danziger Partner To Distribute Poinsetti…

Danziger is continuing to expand its portfolio of products to the U.S. market with the addition of poinsettia cuttings of Beekenkamp’s varieties.

Read More
Houseplant Featured Image

January 21, 2016

How To Improve Consumer Interest In Indoor Foliage Plan…

Researchers discover why there is decreasing consumer demand for indoor foliage plants and suggest ways to overcome hurdles to purchasing.

Read More
Bee On Flower

December 29, 2015

Scotts Miracle-Gro To Fund 50 Pollinator Gardens In 201…

In an effort to help combat the loss of pollinator habitats in recent years, the Scotts Miracle-Gro Co. announced plans in mid-December for a year-long effort to improve consumer education about pollinators and promote the creation of backyard and urban habitats where they can thrive. The “Pollinator Promise” will fund the establishment of at least 50 pollinator gardens throughout the U.S. in 2016, as part of the company’s GRO1000 community gardening initiative. The GRO1000 initiative, now in its sixth year, partners with the U.S. Conference of Mayors, the Pollinator Stewardship Council, The Franklin Park Conservatory, and others, to promote the availability of additional grants for gardens and green spaces throughout the country. “The importance of pollinators is unquestionable and it is easier than most people think to create a habitat where they can thrive,” says Jim King, Senior Vice President of Corporate Affairs at Scotts Miracle-Gro. “The Pollinator Promise is […]

Read More
[gravityform id="35" title="false" description="false"]