Colors To Look For Come Spring
January 23, 2009 
Ball Horticultural Company took a look late last year at consumer color preference information and published data from leading forecasters. It concluded rich shades of purple, energetic shades of yellow and bright accents in orange will be the hottest color trends this spring.
“Color has always been the number one factor in what people purchase,” says Diane Hund, director of marketing for Ball.
Here are three varieties from Ball that match the color preference the company expects consumers to gravitate toward come spring:
Purple
‘Purple Flash’ ornamental pepper has striking flashes of bright purple foliage among the dark leaves that contrast well with small, glossy black fruit. These heat-tolerant plants are great for mixed containers and in-ground plantings.
Yellow
‘Lucky Pot of Gold’ lantana has a unique compact habit that makes this item a top choice for small pots, baskets and mixed containers. Lucky’s gold tones will give gardeners energy throughout the season.
Orange
Matrix Citrus Mix pansies will brighten up retail displays for the spring with a colorful mix of orange, white and yellow. Matrix delivers consistent branching and uniform flowering across the entire series. Move over pastels, bright rays of sunshine are coming.
More From Ball
Darwin Perennials will be the perennial brand name that will be used within the North American horticulture trade for Ball. Products included under the brand are bare root and liner varieties previously available from Darwin Plants, as well as Ball proprietary seed and vegetative varieties. The first catalog from Darwin Perennials, featuring a complete product listing for 2010, will be available June 2009.
“We are looking forward to enhancing our perennial line,” says Jessie Atchison, product marketing manager for Ball. “Darwin Perennials carries through the innovation and exploration implied by the Darwin name, while also telling our customers exactly what this brand represents.”
Ball acquired Darwin Plants in November 2007. Darwin’s specialty expertise in perennials is supported with Ball’s extensive capabilities in research, products, sales, marketing and customer service, giving perennial growers around the world more access to the comprehensive, creative range of perennials for which Darwin is known.
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