Details On MasterTag’s

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MasterTag is showing off its new consumer-facing website,, on the trade show floor at the OFA Short Course. Gerry Giorgio, the creative director of MasterTag, says the website will be online this fall. is designed for idea-sharing with consumers. Among the website’s highlights includes sections called Into The Kitchen and Whaddya Thinkin? Recipes will be available under the Into The Kitchen Header, and Whaddya Thinking is an area of the website that allows MasterTag to survey consumers and later share trends with consumers.

“We designed this site to be a dialogue with consumers,” Giorgio says. is already on Facebook and Twitter. The plan is to print the website on MasterTag tags and labels and direct consumers to the site via QR codes.

Kevin Yanik is the former managing editor of Greenhouse Grower.

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