Garden Center Franchises Its Brand

Under The Sun Garden Center, a Tulsa, Okla.-based retailer announced Monday that it will be the first in the industry to franchise its garden center brand. “We are thrilled to be the only Garden Center franchise,” said Under The Sun owner Craig Bay. “We are looking forward to sharing our unique brand, quality products and exceptional customer service in the gardening industry with other cities throughout the United States. ”

Bay’s expectation is that Under The Sun’s market strategy–full-service neighborhood locations in high-traffic areas, selling only live goods–will be a hit with consumers and investors alike. The company currently has three locations in Tulsa, four in Oklahoma City, and one each in Claremore, Okla. and Edmond, Okla. Under The Sun ‘s franchise concept locations are in Edmond and Tulsa.

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