Going Places With Great Spaces

Going Places With Great Spaces

Adequate seating, shade, fabulous foliage and fountains are some of the elements
that add up to create a mini destination at Disney’s Coronado Springs Resort.

There’s a place for everything and everything in its place. How landscape architects, growers and horticulturists interpret that message was the main topic of discussion during the 2008 Magic of Landscapes event held in early May at Disney’s Epcot in Orlando, Fla.

Housed by Epcot and presented by Cherry Lake Tree Farm in conjunction with partner organizations — Florida Nursery, Growers & Landscape Association, Florida Chapter of the American Society of Landscape Architects, American Horticultural Society (AHS), Florida Department of Transportation, Urban Land Institute Orlando and Rollins College — the goal of the program is to communicate and quantify the value of landscapes.

“This conference is about celebrating landscaping, best practices and good ideas,” says Katy Moss Warner of AHS, who also serves on the Magic of Landscapes board and America In Bloom board.

Timothy Sallin, director of business development and marketing for Cherry Lake Tree Farm in Groveland, Fla., and chairman of the event, agrees. He says some of the trends that took root from 2004 to 2006, such as great placemaking and sustainability, are blossoming today despite the volatile economic climate. “Even though the market has slowed a bit, these trends are accelerating,” he says. 

Personal Space

According to Philip Myrick, vice president for New York-based Project For Public Spaces, placemaking is the process of turning a neighborhood, city or town from a place you can’t wait to get through to one you never want to leave. Project For Public Spaces, a nonprofit urban planning and design organization, improves park plazas, civic squares, transportation markets and public buildings.

Myrick says people and their relationship to public spaces is an aspect his organization focuses on. “As landscape architects, these are some of your key opportunities to draw attention to your artform, to bring the benefit of what you know to the world and demonstrate the value of what it is you do,” he says.

Getting from point A to point Z in the placemaking process can be as simple as understanding people, but that’s not easy. “We probably understand the habitat of lowland gorillas and various species of plants better than we understand or study our own behavior,” he says.

Understanding people’s wants and needs is paramount for landscape architects and horticulturists, especially with the majority of public spaces lacking in form and function. “If you look around, and this is true in so many places where we live in this country, you don’t have any places to savor,” Myrick says.  

Destination Sensation

Much time and hard work goes into planning and planting great gardens and landscapes for parks and public spaces. Myrick says a big chunk of that time needs to be taken to figure out how to attract people to an outdoor space and how people are going to use it. “The amenity, the details and the choreography really add up to the experience and all the things you have to think about when you’re trying to create one,” he says.

Given the event’s subject matter, the Epcot venue served as an appropriate backdrop. Myrick says one can learn from Disney’s wizardry of creating world-class attractions. “We need to get that smart sense in thinking of your places as attractions not only in one dimension or another but as holistic attractions,” he says.

But what is considered good attraction? Myrick says a horticultural display itself is a use and attractive, but it really has to stand out. “It better be built up to the point where we’re calling it a magnificent garden, then it becomes a use,” he says.  

Give ‘Em Reasons To Stay

There are basic principles placemakers can use when executing a great design concept for public spaces and parks. But when it comes down to it, Myrick says it really is a numbers game. “You probably need 10 destinations or attractions inside that park for me to go there,” he says.

Simple, functional things, like places to sit, adequate shade provided by trees, fountains, gardens and trash cans, when coordinated properly, can help create little destinations. This thought process is part of what Myrick calls triangulation. The idea is clustering things together where one thing leads to another. He assures this method can be applied to any project.

“Street trees become an amenity,” he says. “Every street furnishing is part of the microclimate. If you start to think of it that way, you can create an experience on these subtle levels all the way up to the bonanza levels.”

Leave a Reply

More From Marketing...
PP&L CAST 2015 intros

April 22, 2015

6 Breeding Companies Serve Up New Varieties At Pacific Plug & Liner

Pacific Plug & Liner’s theme this year, Labyrinth, a conservatory of the world’s most captivating plants, was perfectly topped off (pun intended) with fascinators for the women and newsboy caps for the men. The PP&L team dressed their part to act out the gothic “conservatory of the world’s most captivating plants.” Truly, the displays looked like they practically popped out of a catalog, and the costumes were a nice touch. Retailers take heed, the fully merchandised displays at Pacific Plug & Liner are worthy of emulating. We’ll let the pictures tell the story of all the fabulous variety introductions presented at  Pacific Plug & Liner’s 2015 California Spring Trials, where Cultivaris, Cohen Nurseries, Histil Nurseries, Jaldety Nurseries, Southern Living/Sunset Collection and Pacific Plug & Liner all highlighted their 2016 introductions.  

Read More
Speedling 2015 CAST intros

April 22, 2015

Speedling Inc. Presents New Varieties From ABZ Seeds, Hem Genetics, Thompson & Morgan, Vista Farms & PSI

You name it, we saw it at Speedling's California Spring Trials location in San Juan Bautista, where five companies showed off their new introductions for 2016.

Read More
PittMoss on Shark Tank

April 22, 2015

PittMoss Wins On Shark Tank

Mont Handley, president and CEO of PittMoss, appeared on ABC’s Shark Tank on April 17 to try to get the “sharks” to invest in his peat moss alternative. Three investors from the TV show contributed $600,000 to PittMoss for a 35 percent stake in the company. Check out this clip from ABC’s website in which Mark Cuban, Kevin O’Leary and Robert Herjavec discuss getting on board with the product. PittMoss is an alternative to sphagnum peat moss, made up of a mix of proprietary additives and recycled paper rescued from landfill space. Handley founded the Pittsburgh-based company in 1994. What started as a small experiment grew into a full-fledged business with the help of funding provided by an EPA SBIR grant and Pittsburgh’s Idea Foundry. Today, PittMoss is available to commercial greenhouses and nurseries from Michigan to Maine to North Carolina, with plans to grow. To learn more, visit PittMoss’ website, or check it […]

Read More
Latest Stories

April 15, 2015

Redesigned SunPatiens Website Offers New Tools For Saka…

Sakata Seed America's new and improved SunPatiens website launched March 1, 2015 and provides growing information, marketing support, product location and many more tools to encourage consumer success with SunPatiens.

Read More
Keenland

April 13, 2015

Proven Winners Partners With Award-Winning Designer Jon…

Proven Winners will partner with award-winning garden designer, author and fine living expert Jon Carloftis on a new series of four LIFE + STYLE events in 2015. In true Carloftis style, food and spirits will be paired with inspiring architecture and innovative garden designs featuring Proven Winners plants.

Read More

April 13, 2015

New Consumer Website Makes Buying Roses Easier

A new website has been created as a resource tool for gardeners who are looking for a rose that fits their needs. This website is 100% consumer focused and will inspire confidence and promote rose gardening to the next generation of gardeners. Visitors will also find links to connect on social networks, such as Facebook and Pinterest. The website promotes roses, not specific brands, and that is what makes it unique.

Read More
Rose rosette on Knockout rose, April 2012. Photo credit: Alan Windham, University of Tennessee

March 25, 2015

$58 Million In APHIS Farm Bill Funding Will Support Hor…

Nearly $58 million as been allocated by the USDA's Animal and Plant Health Inspection Service (APHIS) to support the industry's Plant Pest and Disease Management and Disaster Prevention Program, under Farm Bill Section 10007. The program will support mitigation efforts for specialty crops, including providing research and other funding to address plant pest and disease priorities for the specialty crop industry, including floriculture and nursery crops.

Read More
National Floriculture Forum 2015 029

March 18, 2015

2015 National Floriculture Forum Focuses On Marketing I…

The 2015 National Floriculture Forum, held March 6 to 7 in Minneapolis, Minn., zeroed in on the topic of marketing in horticulture and included visits to Gertens Greenhouses and Garden Center, Bailey Nurseries, Bachman’s Floral, Home and Garden and Tangletown Gardens. The annual meeting allows greenhouse and floriculture faculty, graduate students and industry partners to meet and share updates on current research, issues and initiatives.

Read More

February 18, 2015

Range Of Nursery Inspections To Protect Patented Plants…

Plant patents are under protection, and breeders are fighting for their rights to keep growers from illegally propagating protected varieties. It's something you don't want to take a chance on, because the risk is far higher than the reward. More than 300 inspections were carried out last year from New York to British Columbia and from Ontario to Florida to protect plant patents, Plant Breeders’ Rights (PBR) and branded programs.

Read More

February 4, 2015

TPIE 2015: An Electrified Industry Vibe Boosts Cool New…

The general feeling at the Florida Nursery Growers and Landscape Association's 2015 Tropical Industry Exhibition (TPIE) was upbeat and positive. Attendees were inspired by exciting new products and varieties, as well as creative new displays and innovative ideas and left energized for the season ahead.

Read More
Costa Farms Website

January 21, 2015

Costa Farms’ Launches New Interactive Website

Costa Farms is making efforts to educate consumers while pushing horticultural digital marketing forward with the re-design of its website. The new website features a fresh design and improved navigation, as well as a plant finder that gives gardeners easy access to plant information.

Read More

January 5, 2015

Growers Are Successfully Marketing The Benefits Of Pla…

Growers who are already marketing plant benefits and gardening as a lifestyle say they think this could be the best angle for the floriculture industry to promote our products.

Read More

January 5, 2015

Plants Love You Campaign Raises Plant Benefits To Foref…

Plants make us feel good. It’s a no-brainer, backed by numerous studies, but there’s more to the story. And it’s one the Canadian Ornamental Horticulture Alliance (COHA) hopes its Plants Love You campaign will tell in such a way that it will inspire people to make plants a part of their life, and on a bigger scale. COHA is an alliance between the Canadian Nursery Landscape Association (CNLA), the Fédération Interdisciplinaire De L’Horticulture Ornementqale Du Québec (FIHOQ) and Flowers Canada Growers (FCG). Inspiration for The Plants Love You campaign came from COHA’s research, which revealed that 96 percent of consumers surveyed have a favorable attitude toward plants. When COHA delved deeper into the numbers, one thing stood out loud and clear. “It quickly became apparent that while consumers like plants because they are pretty and make them feel good, few understood the environmental and health benefits plants offer.” says Frank […]

Read More

December 9, 2014

New Website For PanAmerican Seed

PanAmerican Seed's new website is mobile-friendly and has a fresh look and enhanced navigation.

Read More
What’s a pumpulent? It’s a pumpkin planted with succulents, and it’s also one of the ways Altum’s is catching customers’ attention with new products and modern marketing.

December 1, 2014

9 Digital Marketing Resolutions For 2015

Whatever your experience with digital marketing, here’s some advice for keeping your business progressing into the new year.

Read More

November 25, 2014

Conley’s Launches New Website

Conley’s Manufacturing and Sales recently launched its newly designed website, which was redesigned to create a user-friendly digital environment for customers to explore Conley's products.

Read More

November 17, 2014

Canada’s Plants Love You Campaign Educates Consum…

In a cooperative effort to promote the benefits of plants to consumers, the Canadian Ornamental Horticulture Alliance (COHA) recently launched its Plants Love You campaign to make consumers more aware of the health, environmental and economic benefits of plants.

Read More
Supertunia® Vista Bubblegum™ Petunia from Proven Winners

November 11, 2014

Plantbid Offers New Tool For Growers, Plant Buyers

Plantbid is touted as a revolutionary new tool that allows plant buyers to purchase their whole plant list at one time, from growers who provide their complete availability online. According to the company, this new offering could change the way growers and landscapers do business.

Read More
Dahlia Dahlinova Temptation Lavender from Dummen Fides Oro

November 10, 2014

Bas Pellenaars Takes On New Role As Brand Manager For D…

Dümmen group announces the transition of Bas Pellenaars from area manager to brand manager.

Read More

October 28, 2014

Zombie Adventures Are Back: GGS Releases Premiere Of Ne…

What's good for plants, but bad for zombies? GGS structures. The company released a new promotional video to get growers in the spirit of Halloween. GGS Structures ran a series of zombie movies last year, and this year, something new was released October 24.

Read More
Suzanne McKee

October 27, 2014

Use Your Data To Make Smarter Marketing Decisions

Learn which marketing metrics are important to your business, measure successes and learn where changes are needed.

Read More