Going Places With Great Spaces

Going Places With Great Spaces

Adequate seating, shade, fabulous foliage and fountains are some of the elements
that add up to create a mini destination at Disney’s Coronado Springs Resort.

There’s a place for everything and everything in its place. How landscape architects, growers and horticulturists interpret that message was the main topic of discussion during the 2008 Magic of Landscapes event held in early May at Disney’s Epcot in Orlando, Fla.

Housed by Epcot and presented by Cherry Lake Tree Farm in conjunction with partner organizations — Florida Nursery, Growers & Landscape Association, Florida Chapter of the American Society of Landscape Architects, American Horticultural Society (AHS), Florida Department of Transportation, Urban Land Institute Orlando and Rollins College — the goal of the program is to communicate and quantify the value of landscapes.

“This conference is about celebrating landscaping, best practices and good ideas,” says Katy Moss Warner of AHS, who also serves on the Magic of Landscapes board and America In Bloom board.

Timothy Sallin, director of business development and marketing for Cherry Lake Tree Farm in Groveland, Fla., and chairman of the event, agrees. He says some of the trends that took root from 2004 to 2006, such as great placemaking and sustainability, are blossoming today despite the volatile economic climate. “Even though the market has slowed a bit, these trends are accelerating,” he says. 

Personal Space

According to Philip Myrick, vice president for New York-based Project For Public Spaces, placemaking is the process of turning a neighborhood, city or town from a place you can’t wait to get through to one you never want to leave. Project For Public Spaces, a nonprofit urban planning and design organization, improves park plazas, civic squares, transportation markets and public buildings.

Myrick says people and their relationship to public spaces is an aspect his organization focuses on. “As landscape architects, these are some of your key opportunities to draw attention to your artform, to bring the benefit of what you know to the world and demonstrate the value of what it is you do,” he says.

Getting from point A to point Z in the placemaking process can be as simple as understanding people, but that’s not easy. “We probably understand the habitat of lowland gorillas and various species of plants better than we understand or study our own behavior,” he says.

Understanding people’s wants and needs is paramount for landscape architects and horticulturists, especially with the majority of public spaces lacking in form and function. “If you look around, and this is true in so many places where we live in this country, you don’t have any places to savor,” Myrick says.  

Destination Sensation

Much time and hard work goes into planning and planting great gardens and landscapes for parks and public spaces. Myrick says a big chunk of that time needs to be taken to figure out how to attract people to an outdoor space and how people are going to use it. “The amenity, the details and the choreography really add up to the experience and all the things you have to think about when you’re trying to create one,” he says.

Given the event’s subject matter, the Epcot venue served as an appropriate backdrop. Myrick says one can learn from Disney’s wizardry of creating world-class attractions. “We need to get that smart sense in thinking of your places as attractions not only in one dimension or another but as holistic attractions,” he says.

But what is considered good attraction? Myrick says a horticultural display itself is a use and attractive, but it really has to stand out. “It better be built up to the point where we’re calling it a magnificent garden, then it becomes a use,” he says.  

Give ‘Em Reasons To Stay

There are basic principles placemakers can use when executing a great design concept for public spaces and parks. But when it comes down to it, Myrick says it really is a numbers game. “You probably need 10 destinations or attractions inside that park for me to go there,” he says.

Simple, functional things, like places to sit, adequate shade provided by trees, fountains, gardens and trash cans, when coordinated properly, can help create little destinations. This thought process is part of what Myrick calls triangulation. The idea is clustering things together where one thing leads to another. He assures this method can be applied to any project.

“Street trees become an amenity,” he says. “Every street furnishing is part of the microclimate. If you start to think of it that way, you can create an experience on these subtle levels all the way up to the bonanza levels.”

Leave a Reply

More From Marketing...
NICH Plants Do That infographic feature

April 11, 2017

New Infographic Highlights Economic Impact of Plants

A new report from the National Institute for Consumer Horticulture shows how horticulture positively affects people’s lives wherever they live, work, shop, and play.

Read More
National Garden Bureau New Website

March 22, 2017

National Garden Bureau’s New Website Features Mobile-Friendly Design, Marketing Tools

The new site is designed to serve as a home base to drive traffic from NGB’s social media community to one central location.

Read More

March 7, 2017

Local Florists Celebrate Women’s Day and SAF Promotes Occasion With New Video

Florists across the U.S. are celebrating International Women's Day, March 8, and raising awareness for non-profit organizations. The Society of American Florists is raising its own awareness of what happens when women receive flowers with a new video for International Women's Day.

Read More
Latest Stories
NICH Plants Do That infographic feature

April 11, 2017

New Infographic Highlights Economic Impact of Plants

A new report from the National Institute for Consumer Horticulture shows how horticulture positively affects people’s lives wherever they live, work, shop, and play.

Read More
National Garden Bureau New Website

March 22, 2017

National Garden Bureau’s New Website Features Mobile-Fr…

The new site is designed to serve as a home base to drive traffic from NGB’s social media community to one central location.

Read More

March 7, 2017

Local Florists Celebrate Women’s Day and SAF Prom…

Florists across the U.S. are celebrating International Women's Day, March 8, and raising awareness for non-profit organizations. The Society of American Florists is raising its own awareness of what happens when women receive flowers with a new video for International Women's Day.

Read More
Savor New Website

February 16, 2017

Pleasant View Launches Updated Website for its Savor Ed…

The site is designed to offer a friendly and informative vehicle that delivers product information in an easy-to-navigate format.

Read More

January 24, 2017

Beekenkamp Plants B.V. to Take Over Marketing Sunny Ost…

Beekenkamp Plants B.V. will take over Sunny Holland B.V.'s marketing activities as of July 1, 2017, and begin offering Sunny Osteospermum to the supply chain.

Read More
gg-january-2017-cover-arizonaeast-feature

January 5, 2017

Why ArizonaEast Is Expanding Its Succulent Production T…

In Greenhouse Grower's January cover story, learn how Brian and Joe Vitale of ArizonaEast saw a chance to expand and diversify their New Jersey-based succulent operation, and why they jumped at the opportunity.

Read More
dummen-orange

October 18, 2016

Dümmen Orange Buys Rose Breeder, Participates In Petal …

Dümmen Orange will be hitting the streets of Columbus, OH, this week, handing out some of its favorite flowers as part of the Petal it Forward program in partnership with the Society of American Florists.

Read More
media-day-at-altman-plants

October 17, 2016

Altman Plants Hosts Media Day To Highlight Its Water Sa…

This month, Altman celebrated more than 100 million gallons of water saved since its water recycling program began operation.

Read More
OSU ATI Greenhouse

September 21, 2016

Your Support Is Essential For Current And Future Studen…

September is back to school time, and that means renewed opportunity to support the young people who are electing to pursue careers in horticulture. I continue to hear from growers of all sizes, from all over the country, that there just are not enough qualified graduates of two- or four-year horticulture programs. We also need to be active in promoting careers in horticulture to those who are not aware of the opportunities available. There have been some great success stories in this area recently. At University of Florida (UF) last fall, Anna Ball and Dr. Marvin Miller of Ball Horticultural Co. joined UF’s Dr. David Clark in an introductory environmental horticulture couse that’s open to any major. After the class, the line of students waiting to talk with Ball, Miller, and Clark was out the door. It is so important, Ball says, for each of us, individually and collectively to […]

Read More
Dual Income No Kids (DINK) Young Couple

September 16, 2016

What You Need To Know About DINKs

DINKs (Dual Income, No Kids) are quickly becoming one of the fastest-growing demographics that marketers are targeting.

Read More
Cavicchio Greenhouses

September 6, 2016

Cavicchio Greenhouses Wins Inaugural Sustainability Awa…

The Sudbury, MA, growing operation sustains more than 250 acres of annuals, perennials, and nursery stock, with a number of practices to mitigate its impact on the environment.

Read More
Laura Drotleff

August 10, 2016

Customers Need Hand-Holding And TLC [Opinion]

If we want customers to use our plants, we need to provide basic information about the plants we produce.

Read More
Luxflora Flower Run

July 20, 2016

First-Ever Flower Run Was A Big Success, Luxflora Says

Kicking off Cultivate’16 on Sunday, July 10, Luxflora’s first annual 5K saw nearly 150 participants racing through the picturesque Scioto Audubon Park in Columbus under clear blue skies and perfect conditions. It was a great way to start the week, participants said. Congratulations to the winners of the first-ever Flower Run: First Place: Jacob Griffith Gardner Second Place: Mike Goyette Third Place: Jack Ford The top three winners — and all of the Flower Run participants — were showered with flower petals when they crossed the finish line, making for a colorful and fragrant finish to an invigorating experience. “Personally, I would consider it a grand success,” says Luxflora President Rebecca Lusk. “The overall mood was fantastic, from start to finish. There were many high fives and group hugs, numerous duo phone selfies and postings to social media, while participants enjoyed their bananas and bottled water donated by Experience Columbus. Most […]

Read More
PrairieSplendor_CompactRose Syngenta Flowers March 2016

May 16, 2016

New “Generations Of Flowers” Study Tracks How And Why C…

The Society of American Florists and the American Floral Endowment have released an update and analysis of this study, which first began in 2009.

Read More
Webinar Photo from Flickr

May 7, 2016

How You Can Connect With A Broader Audience Through Web…

Webinars are time-saving and effective marketing tools that can extend your reach to a greater audience.

Read More

April 27, 2016

Use Your Data To Make Smarter Marketing Decisions

Learn which marketing metrics are important to your business, measure successes, and learn where changes are needed.

Read More

April 26, 2016

“Bee-Friendly” Labels Matter To Plant Consumers, Accord…

Research at Michigan State University shows ornamental plant buyers understand and respond to bee-friendly production practices.

Read More
Krause Berry Farms Farm To Table Dinner

April 20, 2016

What The Floriculture Industry Can Learn From Farm Mark…

Although we have a lot in common with the produce industry, there is much we can learn from one another.

Read More