The Just Add Ice orchid program has been a hit with consumers since it was introduced. More than 11,000 people are now Just Add Ice fans on Facebook, and Green Circle Growers, the grower and supplier of the brand, says it is reaching 2.8 million friends of fans with its Just Add Ice message.
The watering method hasn’t worked for every orchid consumer, though. And Green Circle’s Lynda Gallagher says there’s a key reason why.
“People are trying to add ice to other varieties that aren’t Just Add Ice,” Gallagher says. “The Just Add Ice method is specific to the climate our orchids are brought up in.”
So orchids grown in California, Florida or elsewhere may not prefer the Just Add Ice method. Just Add Ice orchids are produced at Green Circle’s facility in Oberlin, Ohio.
Social media has been key to the success of Just Add Ice consumers, Gallagher says. Online calendars remind consumers when they should add ice. The reminders have helped simplify the care process.
Learn more at JustAddIceOrchids.com.