Fire all the boys! Boys have been great stewards of the industry for many decades. We did okay and grew the business when it was easy to grow. But today it is hard. We need the real pros in that space–girls. I know I am causing the hair to raise on the necks of many, but tough. We male-gender types do not get it when it comes to retail space. We had a good run and now we need help. In marketing, we look all the time at how women shop, think and decide differently than men. For more, visit: http://www.greenhousegrower.com/rantsandraves/page.php?page=rants
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March 4, 2015
Nexus Corporation’s Cheryl Longtin Encourages Women To Seek Volunteer Leadership Opportunities
When Cheryl Longtin came to the horticulture business in 1994, she applied her experience in the automotive industry to promote the adoption of more technology in greenhouse production. Longtin says horticulture, with its rich family tradition, has long promoted women in the industry compared to other industries, but women in horticulture must continue to seek out opportunities to provide volunteer leadership in organizations that shape the future of the business.
March 4, 2015
Second Annual GreenhouseConnect Will Bring Growers and Suppliers Together in San Diego This October
Following a successful inaugural event in Tampa last fall, Greenhouse Grower has announced the dates of its second annual GreenhouseConnect: October 26-29, 2015. Representatives of an expected two dozen leading greenhouse operations from across the U.S. will join senior-level suppliers at Rancho Bernardo Inn in San Diego for several days of one-on-one strategic meetings, a growers-only roundtable, informational sessions and a variety of networking events.
March 4, 2015
Cultivate’15: AmericanHort Announces What’s New
In an industry that has seen major changes occurring at a fast pace, many industry professionals leave Cultivate with their heads spinning and no clear idea of how to regroup and strategize. Cultivate’15 is “Changing the Game.” As this year’s focus, Changing the Game will call your attention to the ways in which our industry has changed and your opportunities to compete successfully.
February 18, 2015
Range Of Nursery Inspections To Protect Patented Plants…
Plant patents are under protection, and breeders are fighting for their rights to keep growers from illegally propagating protected varieties. It's something you don't want to take a chance on, because the risk is far higher than the reward. More than 300 inspections were carried out last year from New York to British Columbia and from Ontario to Florida to protect plant patents, Plant Breeders’ Rights (PBR) and branded programs.
February 4, 2015
TPIE 2015: An Electrified Industry Vibe Boosts Cool New…
The general feeling at the Florida Nursery Growers and Landscape Association's 2015 Tropical Industry Exhibition (TPIE) was upbeat and positive. Attendees were inspired by exciting new products and varieties, as well as creative new displays and innovative ideas and left energized for the season ahead.
January 21, 2015
Costa Farms’ Launches New Interactive Website
Costa Farms is making efforts to educate consumers while pushing horticultural digital marketing forward with the re-design of its website. The new website features a fresh design and improved navigation, as well as a plant finder that gives gardeners easy access to plant information.
January 5, 2015
Growers Are Successfully Marketing The Benefits Of Pla…
Growers who are already marketing plant benefits and gardening as a lifestyle say they think this could be the best angle for the floriculture industry to promote our products.
January 5, 2015
Plants Love You Campaign Raises Plant Benefits To Foref…
Plants make us feel good. It’s a no-brainer, backed by numerous studies, but there’s more to the story. And it’s one the Canadian Ornamental Horticulture Alliance (COHA) hopes its Plants Love You campaign will tell in such a way that it will inspire people to make plants a part of their life, and on a bigger scale. COHA is an alliance between the Canadian Nursery Landscape Association (CNLA), the Fédération Interdisciplinaire De L’Horticulture Ornementqale Du Québec (FIHOQ) and Flowers Canada Growers (FCG). Inspiration for The Plants Love You campaign came from COHA’s research, which revealed that 96 percent of consumers surveyed have a favorable attitude toward plants. When COHA delved deeper into the numbers, one thing stood out loud and clear. “It quickly became apparent that while consumers like plants because they are pretty and make them feel good, few understood the environmental and health benefits plants offer.” says Frank […]
November 17, 2014
Canada’s Plants Love You Campaign Educates Consum…
In a cooperative effort to promote the benefits of plants to consumers, the Canadian Ornamental Horticulture Alliance (COHA) recently launched its Plants Love You campaign to make consumers more aware of the health, environmental and economic benefits of plants.
November 11, 2014
Plantbid Offers New Tool For Growers, Plant Buyers
Plantbid is touted as a revolutionary new tool that allows plant buyers to purchase their whole plant list at one time, from growers who provide their complete availability online. According to the company, this new offering could change the way growers and landscapers do business.
November 10, 2014
Bas Pellenaars Takes On New Role As Brand Manager For D…
Dümmen group announces the transition of Bas Pellenaars from area manager to brand manager.
October 28, 2014
Zombie Adventures Are Back: GGS Releases Premiere Of Ne…
What's good for plants, but bad for zombies? GGS structures. The company released a new promotional video to get growers in the spirit of Halloween. GGS Structures ran a series of zombie movies last year, and this year, something new was released October 24.
October 2, 2014
How To Measure The Success Of Your Digital Marketing
Take a look at these metrics in your digital marketing to see if you’re connecting with your audience or just adding to the clutter.
September 26, 2014
How To Get The Digital Generation Into The Garden: Gard…
Capture millennials’ gardening interests with these marketing tips.
September 9, 2014
Shinoda Foundation Contributes Nearly $15,000 In Schola…
Based in California, the Joseph Shinoda Memorial Foundation's mission is to encourage educational opportunities for young people interested in entering the industry. Since 1965, the foundation has awarded $790,000 to more than 660 undergraduate floriculture students.
September 9, 2014
Grand Gardening Show On Mackinac Island Draws Huge Audi…
Dates are already set for Proven Winners' 2015 Grand Garden Show after the great response the 2014 show received in late August.
August 27, 2014
New Gardening App GrowIt Connects Community Of Gardener…
Thanks to Ball Horticultural Co.’s Mason Day and Seth Reed, gardeners can now share photos of their plants, interact with other growers and learn about what grows best in their area with the duos new app, GrowIt!