Laurie Scullin On Product Development

Fire all the boys! Boys have been great stewards of the industry for many decades. We did okay and grew the business when it was easy to grow. But today it is hard. We need the real pros in that space–girls. I know I am causing the hair to raise on the necks of many, but tough. We male-gender types do not get it when it comes to retail space. We had a good run and now we need help. In marketing, we look all the time at how women shop, think and decide differently than men. For more, visit:

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