Mary Brett Whitfield, the senior vice president at Kantar Retail and the director of Shopper Insights, will be the lead speaker at this year’s Seeley Conference at Cornell University in Ithaca, N.Y.
Whitfield will speak about consumer attitudes and their effect on retail trends and buying behaviors. Check out video of Whitfield in action on YouTube.
Following Whitfield’s Seeley Conference presentation, Bob Williams of Smithers Oasis will address how the floral industry can respond to changing trends and behaviors in terms. Stan Pohmer will also have a speaking role at Seeley. He’ll be discussing the mass market and supermarket channels.
The Seeley Conference will be held June 27-29 this year. Registration begins the evening of June 26. Complete conference details and online registration are available at: www.hort.cornell.edu/seeleyconference/