Lowe’s Thinks Positively With Holiday Campaign

Rather than pitching a value message in a down economy, Lowe’s is trying to attract holiday consumers this year with its “Let’s Holiday” campaign that promotes the shopper experience in its stores.

The Lowe’s ads show a boy following a magical trail of sparkles through a Lowe’s store. As the boy watches, coffee mugs transform into reindeer and outdoor plants become Christmas trees with each touch of the sparkles. The ad ends with a stack of gardening pots transforming into Christmas wreathes and the boy convincing his mother to buy one.

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To view the ad, click here.

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