The promotional program Plants At Work will now be known as Green Plants For Green Buildings. A rollout of the new name will include more details at the OFA Short Course. The program is designed to educate consumers about the health benefits of plants, while also tapping into the billion-dollar green building movement. For now, the Plants At Work Web site is still active. To learn more about the program, visit: http://www.plantsatwork.org.
More From Marketing...
August 4, 2015
New 2015 California Spring Trial Edibles For The Patio And Garden
If you are looking to capitalize on the foodie trend and spread your risk beyond Spring sales, new vegetables showcased at 2015 California Spring Trials offer plenty of opportunities to focus on unique, flavorful vegetables and edible plants that also hold ornamental value. Here are a few of new varieties Editor Laura Drotleff and Group Editor Carol Miller discovered at Spring Trials that will help diversify your crop mix.
August 4, 2015
Roots To Re-Entry Transforms Lives
An inspired employment initiative takes green-job training behind prison walls to help inmates find jobs in urban agriculture and the landscaping industry upon their release, and along the way, it is changing lives for the better. The Roots To Re-Entry (R2R) job training program, conceived by the Pennsylvania Horticulture Society (PHS) and its partners, does more than teach inmates of the Philadelphia Prison System the skills they need to find meaningful employment; it also teaches them invaluable life skills. The PHS staff leads participants through a 16-week course that includes hands-on projects designed to teach them horticultural skills and provide them with training in landscape maintenance and greenhouse growing. In addition to English and math, the nonprofit Federation of Neighborhood Centers (FNC) offers supplemental courses in health education and employment preparedness. Upon inmates’ release from prison, the FNC assists R2R graduates with the transition to life outside prison walls by […]
August 4, 2015
Oso Easy Lemon Zest Rose Honored With Award Of Excellence
The American Rose Society (ARS) announced at the 2015 National Conference that Proven Winners received the Award of Excellence for Oso Easy Lemon Zest rose. To receive the Award of Excellence, a rose must prove itself in six different no-spray trial locations across the U.S. This is the second Proven Winners rose to win this prestigious award; Oso Happy Petit Pink rose received the Award of Excellence in 2012. “We are thrilled to receive this award from ARS for Oso Easy Lemon Zest, as its one of our favorite roses and a top seller,” says Tim Wood, product development, Spring Meadow Nursery. “A healthy-growing, self-cleaning rose that does not fade to white has been on a lot of people’s wish list, and this award confirms that this is a very special rose.” The Oso Easy Lemon Zest rose was developed by Chris Warner, the highly acclaimed rose breeder from Shropshire, England. […]
July 22, 2015
Cultivate’15: Keynote Nancy Fire Says Use Passion…
In the second keynote presentation at Cultivate’15, Nancy Fire, founder and creative director of Design Works International, discussed how the horticulture industry can capitalize on the latest design and lifestyle trends. Fire works with companies to help bring their designs to the next level, and she has expertise with textiles and surface design, market analysis and corporate rebranding. She was appointed as design director for HGTV HOME in 2011. Fire says customers today are interested in companies that show passion for what they do. That, combined with following the general direction of trends and maintaining a brand, are what will keep horticulture businesses relevant to their customers. A trend isn’t just a passing fad, Fire says, but rather, it indicates that something is developing or changing in a certain direction. Plants are important to consumers today, and fit into current trends, both inside and outside the home, Fire says. “I don’t […]
July 21, 2015
Luxflora Launches With Cultivate Speaker Event, New Web…
A new organization for women in horticulture that aims to change the way consumers think about flowers, launched at Cultivate’15 by sponsoring Ketty Maisonrouge, a marketing expert, who presented “How To Create A Luxury Brand.” Luxflora recently launched its website, as well as a page on LinkedIn, to facilitate networking among women in horticulture. The organization is working on next steps, including setting up a board of directors and officers. Updates and information on future events will be available at the Luxflora website as they are scheduled. Read about Luxflora’s mission and what it hopes to accomplish in “Luxflora Wants To Create A Lifestyle Movement.” In the session during Cultivate, Ketty Maisonrouge, owner of KM & Company, adjunct professor of luxury strategy at the Columbia University Business School and the author of “The Luxury Alchemist,” presented her ideas and expertise on luxury strategy marketing, and how it applies to horticulture. […]
July 15, 2015
New Products Featured At Cultivate’15
A multitude of new products were on display at Cultivate’15, held in Columbus, Ohio. Attendees were given a first-hand look at new plant introductions coming to market, as well as innovative hardgoods, technology and equipment. One of the new options for varieties featured at Cultivate’15 was Sporticulture, winner of the 2015 Fresh Ideas Award. Sporticulture offers access to major sports leagues’ licensed products and packing. Team logos can appear on containers and tags, allowing growers and retailers to benefit from the loyalty customers have for their favorite team. Some of the featured plant varieties included Jolt interspecific Dianthus, from PanAmerican Seed, plus six new varieties from Sakata, including ColorWorks petunias, ‘Dragon’s Breath’ Celosia, PartyTime Coleus, ‘Proud Mari’ Marigold, SunPatiens Impatiens and Vitalia Vinca. Emerald Coast Growers featured its Marsala-toned plants, as a nod to Pantone’s Color of the Year. The collection included Pennisetum messiacum ‘Red Buttons,’ Pennisetum ‘Rubrum and ‘Eaton […]
July 8, 2015
Behind The Sale: Why Dümmen Orange Bought Florexpo, And…
Dümmen Orange recently announced it has acquired the product portfolio of Florexpo Costa Rica, a leading specialist in the production of perennials, herbs and annuals. During the fall of 2015, Dümmen Orange will start up production of perennials at its upgraded Antigua Flowers Guatemala farm, formerly the Ecke II facility in Antigua, Guatemala. The Altmanns, who founded Florexpo, as well as some of the key managers in the Florexpo team, will be assuming roles in this new endeavor. “In its long history Florexpo has built a good assortment, an outstanding sales network and a professional team of employees,” Perry Wismans, managing partner at Dümmen Orange, said in a press release. “With this move, Dümmen Orange takes the next step in realizing its growth strategy – aimed at creating synergies in technology, production and sales. We realize these synergies by distributing a variety of breeding programs and cross selling these products […]
June 27, 2015
Perennial Plant Association Wins The 2015 Excellence In…
With its emphasis on education and its Perennial Plant Of The Year program, the Perennial Plant Association boosted the popularity of perennials and helped make it the vital category it is.
June 23, 2015
Baker Creative Wins International Award For Work With J…
Baker Creative, a local branding agency, was recently selected as a Gold Award winner for the Association of Marketing and Communication Professionals’ 2015 Hermes Creative Awards. Baker Creative won in the Advertising/Direct Mail Piece category for creating a factory opening invitation mailer for Jiffy Group . Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. The Hermes Gold Award is presented to those entries judged to exceed the high standards of the industry norm. Only 22 percent of the entrants received the award. “When Jiffy needed to make a splash to draw attention to the opening of its new substrate facility in West Bridgewater, Mass., we turned to Baker Creative. The video card created by Baker Creative assisted us greatly with getting the much needed attention when inviting professional growers to the official opening,” a Jiffy Group […]
June 17, 2015
Marketing Ideas You Want To See From 2015 California Sp…
Back when California Spring Trials (CAST) were still called Pack Trials, new plants were placed on growing benches in packs so attendees could see for themselves how uniformly the plants grow. It was practical and useful. Today, CAST is primarily about introducing new plants in a way that catches your imagination and convinces you that these plants are not only disease resistant, need almost no inputs, including plant growth regulators (PGRs) and have excellent timing, but also that they are plants consumers will fall in love with. In other words, marketing. Some of the breeders go a few steps further and pull together ideas and information that growers can use for their own businesses. It can be methods to connect better with their retail customers or even to help promote our industry and its great plants directly to the public. Here are some of the standouts from CAST 2015. Pacific […]
June 10, 2015
Greenhouse Grower Announces 2015 Medal Of Excellence No…
On this page, everybody’s a winner, because we’re announcing Greenhouse Grower‘s 2015 Medal Of Excellence nominees for two of our three awards in breeding, the winners of our Medal Of Excellence for Industry Achievement and Excellence In Marketing awards and the winners of our Grower Of The Year program, who are finalists for Operation Of The Year and Head Grower Of The Year. All honors will be presented during Greenhouse Grower’s prestigious Evening Of Excellence on Monday, July 13, during Cultivate’15. We hope we will see you there! Correction: Lobelia ‘Starship Deep Rose’ was bred by Kieft Seed, not Darwin Perennials, as we mistakenly printed in the June 2015 issue. Medal Of Excellence Watch Benchrunner in the coming weeks to read profiles of our Industry Achievement and Excellence In Marketing award winners, and look for these articles in our July 2015 issue. Industry Achievement Award The Kientzler Group Excellence In Marketing Perennial […]
May 28, 2015
Grow Inspiration To Grow The Horticulture Industry
We need to work together as the horticulture industry to inspire and instruct consumers with our plant knowledge and marketing expertise.
May 28, 2015
PlantSelect.org And FindPlants.net Assist Consumers Wit…
The recently launched PlantSelect.org and FindPlants.net websites offer growing and maintenance tips, where-to-buy information and design ideas to help consumers have success with growing and finding plants.
May 26, 2015
Retailer To Grower: It’s Time To Offer Services To Loc…
Retailers wonder why mass merchants are the only ones to receive stocking, merchandising and plant care from growers.
May 14, 2015
10 Tips To Improve Retail Shelf Life Of Bedding Plants
Good-looking plants at retail lead to stronger sales and less postharvest shrink. Try these 10 ideas for maintaining quality and keeping plants looking beautiful.
May 12, 2015
Suntory And GrowIt! Garden Socially Partner On A New Se…
Three different contests will run from May through early August. Garden center retailers can upload their own photos or encourage their customers to enter and win.
May 6, 2015
Orange Is The New Green: An Interview With Dümmen Orang…
The day the news came out about the name change of DNA Green Group to Dümmen Orange, and everything that meant for the large flower breeding conglomerate, Greenhouse Grower Editor Laura Drotleff talked with Dümmen Orange Operations Manager Kate Santos about what the identity shift would mean for the company, its customers and ultimately for consumers. What’s going to happen to the brands and what was behind the decision to do away with those brands and consolidate? A key objective for our organization in moving to one corporate brand is to continue to stay true to the heritage and history of the individual brands that have made us what we are today and what we will build the future of our company upon. For this reason, some of those brands that have a deep-rooted history and much more recognition within the market, will have a longer persistence in our overall […]
May 1, 2015
Restoration Landscapes: A Specialized Market For Nativ…
Restoration landscapes, depending on their purpose, often require straight native species, along with a confirmation of their known provenance. Research is key in this area and good recordkeeping is a must.
April 29, 2015
Dümmen Orange Is The New Name For DNA Green Group
DNA Green Group has a new name: Dümmen Orange. The company revealed its new name, logo and brand values at all of its facilities in 16 countries on Thursday, April 23. The well-known corporate brands Lex+, Bartels, Terra Nigra, Dümmen Group, Agribio China, Agribio Colombia, Oro, PLA, as well as the production locations, are changing their identities immediately to Dümmen Orange. Other established brands like Rijnplant, Ecke, Oglevee, Red Fox, Fides, Japan Agribio and Barberet & Blanc will convert over limited time. The company’s CEO Biense Visser calls it a logical next step. “All companies that have been acquired have a rich and successful history,” Visser says. “We have always tried to respect that heritage. Doing so, we created confusion for our customers. Our employees expressed a preference for a more uniform approach to the market, too. That is why we have chosen one large umbrella brand that embraces the entire product […]
April 15, 2015
Redesigned SunPatiens Website Offers New Tools For Saka…
Sakata Seed America's new and improved SunPatiens website launched March 1, 2015 and provides growing information, marketing support, product location and many more tools to encourage consumer success with SunPatiens.