December 30, 2013
Marketing And Plant Quality Go Hand-In-Hand
Growers can no longer rely on the quality of their crops to speak for them. Consultant Jerry Montgomery shares his thoughts on the operations taht understand that an amalgamation of all the business disciplines -- including marketing -- is necessary to grow and prosper.
December 30, 2013
Sell Foliage And Tropical Plants As Home Décor Items
Industry members specializing in tropical and foliage crops weigh in on promoting plants to improve the comfort and design of consumers’ living spaces.
December 20, 2013
Content Marketing Success: The First Four Steps [Opinion]
Diving into Facebook, Twitter and search engine optimization requires a new set of skills, but also a new mindset. Here’s what Senior Editor Online Sara Tambascio sees working in content marketing.
December 16, 2013
Allan Armitage Accepts Consultant Position For Nature’s Source
Allan Armitage, professor emeritus horticulture, University of Georgia, has accepted a marketing consultant position with Ball DPF.
December 16, 2013
Consumers Want Fragrance, Vibrant Colors In Floral Purchases
The American Floral Endowment (AFE) and researchers from the University of Florida (UF) present compelling evidence about just how enticing and alluring flower fragrance is to consumers, among other scintillating findings, in three new consumer preference studies.
December 6, 2013
Marketing To Generation Z: Young Industry Leaders Share Their Ideas
Generation Z, the age group beyond Generation Y, is said to be kids born between 1995 and 2009. Check out what our young leaders' position on how our industry can appeal to kids now to build interest and awareness in our products.
December 3, 2013
Young Leaders Panel Discusses The Reinvented Gardener
Find out what the industry's young leaders think about how gardeners will evolve over the next 30 years.
December 2, 2013
Young Industry Leaders Speak Out On The Next 30 Years
In our first-ever Greenhouse Grower Google Hangout, seven young growers and marketers from different facets of the industry discussed where the floriculture industry is headed, how we can appeal to new generations of consumers and other important demographics, and where and how we should be selling our products over the next 30 years.
November 19, 2013
Suntory Reveals Its 2014 Consumer Advertising Plans
To help growers and retailers prepare for the coming spring season, Suntory Flowers announces its multimedia consumer advertising plans for 2014. Leading lifestyle publications where advertising will appear include: • Better Homes & Gardens – April issue (Sun Parasol) • Southern Living – March issue (Sun Parasol) • Sunset – March issue (Sun Parasol) – Plus an extensive digital campaign March through May beginning with Senetti, then transitioning to Sun Parasol. Publications that already engage the avid gardener, where advertising will appear include: • Country Gardens – Early Spring (Senetti) and Spring (Sun Parasol) back covers • Fine Gardening – January/February (Senetti), March/April (Senetti), May/June (Sun Parasol) issues and the Container Gardening issue (Sun Parasol). A multi-faceted digital campaign will run March through May, starting with Senetti and then transitioning to Sun Parasol, while also featuring key annuals in The Suntory Collection. • Inspirations – the official publication published by […]
November 4, 2013
New Growers To Produce For The Encore Azalea, Southern Living And Sunset Western Brands
Four new growers have joined the Plant Development Services team to supply plants for some or all of its popular brands – Encore Azalea, Southern Living Plant Collection and Sunset Western Garden Collection. The new growers are: • Hawksridge Farms in Hickory N.C. • Turtle Creek Nursery in Davidson, N.C. • Bennett’s Creek Wholesale Nursery in Suffolk, Va. • Park Hill Plants & Trees in Tahlequah, Ok. The Encore Azalea is a multi-season azalea, blooming in 29 varieties and a range of sizes that enliven landscapes with rich, colorful blooms in spring, summer and fall. It is sun tolerant, low maintenance and cold hardy. Learn more at EncoreAzalea.com. Years of plant evaluations and research have gone into the Southern Living Plant Collection’s innovative plants selected for their ability to solve specific landscape challenges. The collection is the result of a partnership between Plant Development Services, Inc., and Southern Living magazine to […]
October 4, 2013
Bell Nursery Pulls Consumers To The Home Depot With Social Media Marketing
The grower has built a significant Facebook presence to promote buying plants at the mass merchant.