December 16, 2013
Consumers Want Fragrance, Vibrant Colors In Floral Purchases
The American Floral Endowment (AFE) and researchers from the University of Florida (UF) present compelling evidence about just how enticing and alluring flower fragrance is to consumers, among other scintillating findings, in three new consumer preference studies.
December 6, 2013
Marketing To Generation Z: Young Industry Leaders Share Their Ideas
Generation Z, the age group beyond Generation Y, is said to be kids born between 1995 and 2009. Check out what our young leaders' position on how our industry can appeal to kids now to build interest and awareness in our products.
December 3, 2013
Young Leaders Panel Discusses The Reinvented Gardener
Find out what the industry's young leaders think about how gardeners will evolve over the next 30 years.
December 2, 2013
Young Industry Leaders Speak Out On The Next 30 Years
In our first-ever Greenhouse Grower Google Hangout, seven young growers and marketers from different facets of the industry discussed where the floriculture industry is headed, how we can appeal to new generations of consumers and other important demographics, and where and how we should be selling our products over the next 30 years.
November 19, 2013
Suntory Reveals Its 2014 Consumer Advertising Plans
To help growers and retailers prepare for the coming spring season, Suntory Flowers announces its multimedia consumer advertising plans for 2014. Leading lifestyle publications where advertising will appear include: • Better Homes & Gardens – April issue (Sun Parasol) • Southern Living – March issue (Sun Parasol) • Sunset – March issue (Sun Parasol) – Plus an extensive digital campaign March through May beginning with Senetti, then transitioning to Sun Parasol. Publications that already engage the avid gardener, where advertising will appear include: • Country Gardens – Early Spring (Senetti) and Spring (Sun Parasol) back covers • Fine Gardening – January/February (Senetti), March/April (Senetti), May/June (Sun Parasol) issues and the Container Gardening issue (Sun Parasol). A multi-faceted digital campaign will run March through May, starting with Senetti and then transitioning to Sun Parasol, while also featuring key annuals in The Suntory Collection. • Inspirations – the official publication published by […]
November 4, 2013
New Growers To Produce For The Encore Azalea, Southern Living And Sunset Western Brands
Four new growers have joined the Plant Development Services team to supply plants for some or all of its popular brands – Encore Azalea, Southern Living Plant Collection and Sunset Western Garden Collection. The new growers are: • Hawksridge Farms in Hickory N.C. • Turtle Creek Nursery in Davidson, N.C. • Bennett’s Creek Wholesale Nursery in Suffolk, Va. • Park Hill Plants & Trees in Tahlequah, Ok. The Encore Azalea is a multi-season azalea, blooming in 29 varieties and a range of sizes that enliven landscapes with rich, colorful blooms in spring, summer and fall. It is sun tolerant, low maintenance and cold hardy. Learn more at EncoreAzalea.com. Years of plant evaluations and research have gone into the Southern Living Plant Collection’s innovative plants selected for their ability to solve specific landscape challenges. The collection is the result of a partnership between Plant Development Services, Inc., and Southern Living magazine to […]
October 4, 2013
Bell Nursery Pulls Consumers To The Home Depot With Social Media Marketing
The grower has built a significant Facebook presence to promote buying plants at the mass merchant.
October 4, 2013
Metrolina Greenhouses’ Home Garden Panel Provides Consumer Insights
Metrolina invests in consumer research with a new division.
October 4, 2013
Costa Farms’ Spanish Language Marketing Efforts Opens New Consumer Segments
Marketing en Espanol speaks to the Hispanic consumer.
October 2, 2013
Rocket Farms Creates Face-To-Face Consumer Demand For Potted Plants
The mobile flower ambassador has created Flower Truck Adventures for more consumer interaction.
September 16, 2013
Gardens Are Popping Up In Philadelphia
Abandoned parking lots in Philadelphia get a new lease on life each summer, when the Pennsylvania Horticultural Society (PHS) chooses a new site for its annual Pop Up Garden, part of a city beautification initiative that celebrates green space, community gatherings and the arts. This year, the third-annual Pop Up Garden brings to light the relationship between horticulture and the arts. Thanks to a partnership with the University of the Arts, the 2013 Pop-Up Garden encompasses the university’s Dorrance Hamilton Hall, as well as a lot across the street. This beautification effort on the Avenue of the Arts speaks to PHS’s larger plan to beautify and uplift great Philadelphia public landscapes. The parking lot is the centerpiece of the project. Conceptualized by FCM and Groundswell Design Group, the space allows for dining and drinking under a lush tree canopy amid twinkling lights. Visitors are invited to take a seat on […]
September 16, 2013
Plant Something Campaign Made Progress In Marketing Plants
Want to improve your quality of life? Plant Something. Seriously. The Plant Something marketing campaign targets the sweet spots that could get consumers to participate in gardening: increased home values, reduced home heating and cooling costs and community beautification, among others. Get more details from Cheryl Goar of the Arizona Nursery Association, the organization behind Plant Something. GG: What is Plant Something and what is its goal? Goar: The Plant Something campaign is a grassroots marketing campaign for the nursery industry. Plant Something promotes the environmental, financial and health benefits of gardening and landscaping. The original goal of the campaign was to increase the sale of plants and trees in Arizona and has now expanded to eventually increase sales in the U.S. and Canada. GG: Who are the participants? Who is the audience for this campaign? Goar: The primary audience for the campaign is single-family homeowners. The secondary audience is […]