January 11, 2012

Plant Development Services Announces New Liner Distribution Networks for Encore Azalea and Southern Living Plant Collection

Plant Development Services has announced that, beginning in Spring 2012, Encore Azalea and the Southern Living Plant Collection will begin allowing growers outside the two brands’ licensed grower groups purchase liners and finish these varieties for sale. Plant Development Service’s director says the new liner distribution networks will allow for more Encore Azaleas and Southern Living Plant Collection varieties at retail, further reinforcing brand presence in the marketplace. “Through these efforts, Encore Azaleas and the Southern Living Plant Collection will continue to be leaders in their categories,” says Kip McConnell, director, Plant Development Services. Only members of the licensed grower groups will be allowed to propagate. The new out-of-network growers will pay the program fee and purchase tags and containers, at the time of liner purchase. To ensure consistent quality as their number of growers increases, Plant Development Services have contracted Plant Watch, a Michigan-based company charged with detecting possible […]

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January 11, 2012

Berger Launches New Website

Berger, a worldwide producer of growing mix, has launched its new website at Berger.ca. According to a press release, the company wanted to use the website to better connect with their customers across the globe. Costumers will now be able to read about product information and other Berger innovations more quickly.

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January 11, 2012

Breeders’ Finest Showcases New Pot Plants at IPM

Under the name Breeders’ Finest, Anthura, Van den Bos Flowerbulbs, Corn. Bak and Fides will present the following pot plants: Viva CalandivaWith a flowering umbel and lots of available colors, Viva Calandiva ensures that consumers can enjoy the plant for a long time. It keeps on growing imperturbable. In 2012, you simply cannot get around Calandiva. At the IPM, we will also present a special flower trial showing the Calandiva performance on the market, compared with other decorative Kalanchoes. Roselily – a double-flowering lilyRoselily is a collective term for a unique series of double-flowering lilies with exceptionally positive characters. Roselily’s do not have the heavy spice scent of most other lilies. Also, their flowers produce no pollen. When opened up, the flower resembles a rose. No wonder this series was named after two flowers: the rose and the lily.Amaretti- A brand new Anthurium Scherzerianum with a curly twistAmaretti is part […]

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January 11, 2012

Dutch Creations to Flower “Marry Mania” Event at IPM Exhibition

During the next IPM exhibition, the German Association of Floral design (FDF) will present a wedding show, named “Marry Mania.” This large show will present a new perspective of floristry for the most beautiful day in a person’s life. The show will be flowered by Dutch Creations in cooperation with Bloomways. Marry Mania 2012 is set to show innovative floral designs and new presentation ideas for a multifaceted, strong-selling floral wedding program. The stage show promises to bring many displays of floral arrangements for romantic dreamers and extravagant brides and grooms, alike. Manfred Hoffmann, Creative Director of FDF, developed this fashion collection together with notable floral designers. Next to Dutch Creations and Bloomways, SmithersOasis, Fleur Creativ and Fleurop are also involved in the show. The entire program will be published in a special wedding edition of Fleur Creatif, a floral design magazine, following the event. For more information or floral […]

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January 6, 2012

What Floriculture Can Learn From The Alcoholic Beverage Industry

Never underestimate the power of marketing, or the potential of a product with a great story behind it. These are the two primary elements that launched Grey Goose from an unknown contender in the vodka category in 1996 to a premium brand and a $2 billion (that’s right, billion) pricetag in its sale to Bacardi a mere eight years later. How is that possible, you ask? It’s all in the story, a killer marketing and advertising strategy and a little bit of serendipity. You see, founder Sidney Frank identified a hole in the vodka market, where a $17 bottle of Absolut was the top of the line. He topped that with an ultra-premium brand at an eye-popping $30 a bottle with his French-imported vodka, and concocted a marketing scheme that engrained its talking points of quality and luxury with bartenders, distributors and influencers – the consumers who mattered. “Bacardi purchased […]

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January 6, 2012

America In Bloom’s Business Benefits

Most markets are local in the plant industry. The best way to increase sales is to create demand in the region you serve and bring those sales home. America In Bloom (AIB) fits the bill as a national campaign comprised of local, grassroots efforts as communities ranging from rural to urban enter the national competition. Entering its 11th year, AIB has built a positive track record facilitating beautification programs that last long-term. In 10 years, nearly 200 communities have participated in the national competition from coast to coast. Most of the towns are still committed to plantings today. Growers and grower-retailers are ideal partners to get beautification programs started. “If you’re contemplating it, just throw yourself out there and do it,” says Susie Raker of C. Raker & Sons, which sponsored Jonesville, Mich., a town of about 2,500 people in the AIB competition last year. “Whatever you do with your […]

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December 20, 2011

Growing Around the Globe

PlantHaven International has expanded its services worldwide, now offering plant breeders across the globe expert assistance bringing new varieties to market. “With 15 years of experience in the new plant introduction and management business in North America, and now internationally, we take pride in our independence and creativity in crafting solutions that are effective locally and globally,” says Robert Bett, director of horticulture and marketing. PlantHaven’s clients include a global family of independent breeders, breeding companies and universities. Their cultivars undergo extensive testing and trialing, which ensures consistency and plant worthiness in different climate zones. The company has developed systems and methods allowing it to assemble a unique offering of more than 700 new varieties for the garden and landscape markets. Breeding programs represented by PHI include Penhow alonsoas, diascias and nemesias; Realflor gaillardias and leucanthemums; University of Hawaii Royal Hawaiian colocasias; North Carolina State University cercis; and Whetman Pinks […]

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December 20, 2011

The Meaning Behind Pantone’s Color Of The Year

Tangerine Tango, a lively reddish orange hue, replaces Honeysuckle as Pantone’s Color of the Year in 2012. Now that the new and energizing swatch has been revealed, breeders and fashion designers alike will begin incorporating the color into everything from geraniums to evening gowns. “Our breeding teams definitely watch for lifestyle and color trends each season,” says Katie Rotella, public relations manager at Ball Horticultural Company. “Of course, we would love to be the trend setters. But the length of time it takes to develop and bring flowers to market doesn’t always let us do that on the fly. “We are devoted to keeping our customers updated with these consumer trends. This helps them supply the colors and products that will be interesting to home gardeners — whether it’s a specially called-out color like Tangerine, or a movement toward flower applications, such as hanging baskets and patio pots.” Growers have […]

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December 6, 2011

OFA Exploring Next Steps Amid National Promotion Discussion

OFA is taking reactionary steps to the enthusiastic conversation taking place on GreenhouseGrower.com over the last few weeks regarding a national marketing campaign for greenhouse floriculture. If you missed the initial dialogue, read Danny Takao’s original letter to Greenhouse Grower about the need for a national marketing campaign. Also online is a follow-up story to Takao’s letter and a GreenhouseGrower.com poll that currently shows more than 70 percent of readers would be willing to contribute $200 to $1,000 (depending on sales volume) per year as an assessment to fund a national marketing campaign directly through OFA. In the meantime, Michael Geary, the CEO of OFA writes Greenhouse Grower to share the next national marketing campaign steps the association will be taking. Geary writes: “The conversation about a national promotion program is exciting and well-timed. As many people stated, there are many forces that are hard to influence (e.g., the sluggish […]

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November 14, 2011

Proven Winners’ 2012 Ads Based On Consumer Input

Proven Winners will be featuring its Bermuda Skies combination that includes ‘Supertunia Bermuda Beach’ petunia, ‘Laguna Sky Blue’ lobelia and ‘Superbells Yellow Chiffon’ calibrachoa, in national advertisements this spring. Proven Winners will invest nearly $1 million dollars in advertisements in consumer and gardening magazines, including Better Homes and Gardens, Country Living, Fine Gardening, Sunset and Martha Stewart Living. Proven Winners estimates it will generate nearly 50 million impressions by gardeners everywhere through these ads. Proven Winners is highlighting Bermuda Skies because it’s reacting to tens of thousands of gardeners whom it surveyed this summer. Out of dozens of combinations, consumers picked Bermuda Skies for its fresh, pastel colors that are favored by many gardeners. Proven Winners suggests growers and retailers ensure they have a strong supply of ‘Supertunia Bermuda Beach’ petunia, ‘Laguna Sky Blue’ lobelia and ‘Superbells Yellow Chiffon’ calibrachoa this spring. Learn more about Proven Winners online at ProvenWinners.com.

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November 14, 2011

Peace Tree’s Poinsettias: Differentiation The Selling Point

Can’t move those 4.5-, 6.5- or 8.5-inch red poinsettias? Peace Tree Farm’s Lloyd Traven is among that group. But rather than focus on the standard red, Traven traditionally builds his poinsettia season around unique poinsettia colors and presentations. Take novelty colors, for example. “We are sold out of every novelty color of 4.5-inch and 6.5-inch,” Traven says, “but have yet to sell a single white and about 5 percent of the red!” Traven adds that Peace Tree is essentially sold out of its Elfin tree already. The business is also about 65 percent sold out of “the desktop” (a version for desktops) despite increasing production by 25 percent over 2010. Peace Tree has also sold all but two varieties of its Super Mini 2-inch poinsettias. Learn more about Peace Tree Farm, located in Kintnersville, Pa., at PeaceTreeFarm.com. Check out other poinsettia shapes, sizes and colors Traven is offering in the […]

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November 14, 2011

Monrovia Launches Mobile Website

Monrovia has launched a website that’s compatible with iPhones, BlackBerry and Android technology.  “With the growing number of customers accessing our site with mobile devices, it makes sense to create a mobile-friendly website,” says Pam Wasson, vice president of marketing. “We looked at the most popular features on our site, like our plant catalog, find a garden center and design inspiration, and started with those.” The mobile site has a similar look and feel to Monrovia’s full site but is designed for easy navigation with a handheld device.  Users can look up plants in the 2,500-plus database, narrowing their search by numerous fields. In the design inspiration section, those on the mobile site can browse theme designs like:  Zen, Cottage, Contemporary, Eco-Friendly, Tropical and Classic.  Each has at least six photos to scroll through and an accompanying plant list for each. The second phase of the mobile site will follow […]

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