January 16, 2012

Plants That Work Brand Now Officially Imperial’s, Willoway’s

Imperial Nurseries and Willoway Nurseries have acquired the Plants That Work and Plants That Work by Color brands once owned by Carolina Nurseries. The Novalis name will carry on with the new partnership. Many of the products in the existing Plants That Work lines will remain, Imperial Nurseries President Greg Schaan says. Others will be removed, and Imperial and Willoway will make some additions to build momentum for the brand. The two nurseries met with several breeders at the recent MANTS (Mid-Atlantic Nursery Trade Show) show to discuss possibilities for the acquired lines. “At Imperial, we’ll use [Plants That Work] primarily as a house brand to introduce new and interesting items,” Schaan says. “Our strategy will be to draw new attention to items in our product mix.” Plants That Work was originally managed by four owners: Imperial, Willoway, Carolina and Conard-Pyle. Carolina Nurseries went out of business back in 2010, […]

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January 11, 2012

BioWorks Launches New “Ask the Experts” Service on Website

BioWorks, a provider of environmentally-responsible, safe and cost-effective growing solutions to the horticulture industry, is proud to announce the launch of a new interactive service on their website: Ask the Experts. The service is designed to allow professional growers to communicate directly with the experts at BioWorks by phone, email, or even by video conference via Skype. BioWorks hopes to enable their customers to get accurate answers to their questions as quickly as possible. “Our goal is to give our visitors and customers an easy and accessible way to get pressing questions or concerns resolved. We hope the new service will allow us to achieve that goal,” stated Joe Gionta, Director of Sales and Marketing. To visit the page now, click here.

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January 11, 2012

Plant Development Services Announces New Liner Distribution Networks for Encore Azalea and Southern Living Plant Collection

Plant Development Services has announced that, beginning in Spring 2012, Encore Azalea and the Southern Living Plant Collection will begin allowing growers outside the two brands’ licensed grower groups purchase liners and finish these varieties for sale. Plant Development Service’s director says the new liner distribution networks will allow for more Encore Azaleas and Southern Living Plant Collection varieties at retail, further reinforcing brand presence in the marketplace. “Through these efforts, Encore Azaleas and the Southern Living Plant Collection will continue to be leaders in their categories,” says Kip McConnell, director, Plant Development Services. Only members of the licensed grower groups will be allowed to propagate. The new out-of-network growers will pay the program fee and purchase tags and containers, at the time of liner purchase. To ensure consistent quality as their number of growers increases, Plant Development Services have contracted Plant Watch, a Michigan-based company charged with detecting possible […]

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January 11, 2012

Berger Launches New Website

Berger, a worldwide producer of growing mix, has launched its new website at Berger.ca. According to a press release, the company wanted to use the website to better connect with their customers across the globe. Costumers will now be able to read about product information and other Berger innovations more quickly.

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January 11, 2012

Breeders’ Finest Showcases New Pot Plants at IPM

Under the name Breeders’ Finest, Anthura, Van den Bos Flowerbulbs, Corn. Bak and Fides will present the following pot plants: Viva CalandivaWith a flowering umbel and lots of available colors, Viva Calandiva ensures that consumers can enjoy the plant for a long time. It keeps on growing imperturbable. In 2012, you simply cannot get around Calandiva. At the IPM, we will also present a special flower trial showing the Calandiva performance on the market, compared with other decorative Kalanchoes. Roselily – a double-flowering lilyRoselily is a collective term for a unique series of double-flowering lilies with exceptionally positive characters. Roselily’s do not have the heavy spice scent of most other lilies. Also, their flowers produce no pollen. When opened up, the flower resembles a rose. No wonder this series was named after two flowers: the rose and the lily.Amaretti- A brand new Anthurium Scherzerianum with a curly twistAmaretti is part […]

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January 11, 2012

Dutch Creations to Flower “Marry Mania” Event at IPM Exhibition

During the next IPM exhibition, the German Association of Floral design (FDF) will present a wedding show, named “Marry Mania.” This large show will present a new perspective of floristry for the most beautiful day in a person’s life. The show will be flowered by Dutch Creations in cooperation with Bloomways. Marry Mania 2012 is set to show innovative floral designs and new presentation ideas for a multifaceted, strong-selling floral wedding program. The stage show promises to bring many displays of floral arrangements for romantic dreamers and extravagant brides and grooms, alike. Manfred Hoffmann, Creative Director of FDF, developed this fashion collection together with notable floral designers. Next to Dutch Creations and Bloomways, SmithersOasis, Fleur Creativ and Fleurop are also involved in the show. The entire program will be published in a special wedding edition of Fleur Creatif, a floral design magazine, following the event. For more information or floral […]

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January 6, 2012

What Floriculture Can Learn From The Alcoholic Beverage Industry

Never underestimate the power of marketing, or the potential of a product with a great story behind it. These are the two primary elements that launched Grey Goose from an unknown contender in the vodka category in 1996 to a premium brand and a $2 billion (that’s right, billion) pricetag in its sale to Bacardi a mere eight years later. How is that possible, you ask? It’s all in the story, a killer marketing and advertising strategy and a little bit of serendipity. You see, founder Sidney Frank identified a hole in the vodka market, where a $17 bottle of Absolut was the top of the line. He topped that with an ultra-premium brand at an eye-popping $30 a bottle with his French-imported vodka, and concocted a marketing scheme that engrained its talking points of quality and luxury with bartenders, distributors and influencers – the consumers who mattered. “Bacardi purchased […]

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January 6, 2012

America In Bloom’s Business Benefits

Most markets are local in the plant industry. The best way to increase sales is to create demand in the region you serve and bring those sales home. America In Bloom (AIB) fits the bill as a national campaign comprised of local, grassroots efforts as communities ranging from rural to urban enter the national competition. Entering its 11th year, AIB has built a positive track record facilitating beautification programs that last long-term. In 10 years, nearly 200 communities have participated in the national competition from coast to coast. Most of the towns are still committed to plantings today. Growers and grower-retailers are ideal partners to get beautification programs started. “If you’re contemplating it, just throw yourself out there and do it,” says Susie Raker of C. Raker & Sons, which sponsored Jonesville, Mich., a town of about 2,500 people in the AIB competition last year. “Whatever you do with your […]

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December 20, 2011

The Meaning Behind Pantone’s Color Of The Year

Tangerine Tango, a lively reddish orange hue, replaces Honeysuckle as Pantone’s Color of the Year in 2012. Now that the new and energizing swatch has been revealed, breeders and fashion designers alike will begin incorporating the color into everything from geraniums to evening gowns. “Our breeding teams definitely watch for lifestyle and color trends each season,” says Katie Rotella, public relations manager at Ball Horticultural Company. “Of course, we would love to be the trend setters. But the length of time it takes to develop and bring flowers to market doesn’t always let us do that on the fly. “We are devoted to keeping our customers updated with these consumer trends. This helps them supply the colors and products that will be interesting to home gardeners — whether it’s a specially called-out color like Tangerine, or a movement toward flower applications, such as hanging baskets and patio pots.” Growers have […]

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December 20, 2011

Growing Around the Globe

PlantHaven International has expanded its services worldwide, now offering plant breeders across the globe expert assistance bringing new varieties to market. “With 15 years of experience in the new plant introduction and management business in North America, and now internationally, we take pride in our independence and creativity in crafting solutions that are effective locally and globally,” says Robert Bett, director of horticulture and marketing. PlantHaven’s clients include a global family of independent breeders, breeding companies and universities. Their cultivars undergo extensive testing and trialing, which ensures consistency and plant worthiness in different climate zones. The company has developed systems and methods allowing it to assemble a unique offering of more than 700 new varieties for the garden and landscape markets. Breeding programs represented by PHI include Penhow alonsoas, diascias and nemesias; Realflor gaillardias and leucanthemums; University of Hawaii Royal Hawaiian colocasias; North Carolina State University cercis; and Whetman Pinks […]

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December 6, 2011

OFA Exploring Next Steps Amid National Promotion Discussion

OFA is taking reactionary steps to the enthusiastic conversation taking place on GreenhouseGrower.com over the last few weeks regarding a national marketing campaign for greenhouse floriculture. If you missed the initial dialogue, read Danny Takao’s original letter to Greenhouse Grower about the need for a national marketing campaign. Also online is a follow-up story to Takao’s letter and a GreenhouseGrower.com poll that currently shows more than 70 percent of readers would be willing to contribute $200 to $1,000 (depending on sales volume) per year as an assessment to fund a national marketing campaign directly through OFA. In the meantime, Michael Geary, the CEO of OFA writes Greenhouse Grower to share the next national marketing campaign steps the association will be taking. Geary writes: “The conversation about a national promotion program is exciting and well-timed. As many people stated, there are many forces that are hard to influence (e.g., the sluggish […]

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