March 31, 2016
The Floriculture Industry Needs A Unified Message To Promote Plants, Flowers, And Gardening
Seeing the sneak preview of the new varieties that will be presented at California Spring Trials (CAST) spurs a visceral reaction in me. I’m giddy and excited about these gorgeous plants, having taken in some of their beauty and excellent performance already at Costa Farms’ Season Premier. I’m excited to travel to Spring Trials and that spring is coming, and I’m ready to dig in and get gardening. I’m guessing many of you feel the same way. And it’s likely that consumers do, too. Nearly a year ago, upon returning from California Spring Trials, I lamented the absence of ideas translated from CAST to retail. The beautiful displays, the breathtaking combinations, the clever marketing — somehow, all of that effort and enthusiasm focused on business-to-business promotion is not being funneled effectively to the consumer. As an industry, we are not good at working together to market our products in a clear, […]
March 30, 2016
Sakata Signs Agreement With Indonesian Government To Cooperate Under The Convention Of Biological Diversity
This week, Sakata Seed Corp. announced internationally that it has signed an agreement with the Republic of Indonesia to cooperate in the further development and production of its line of SunPatiens interspecific hybrid impatiens, based on the principles of the Convention on Biological Diversity (CBD). Under an agreement based on the CBD, Sakata Seed has worked with the Indonesian government since the early 2000s to identify the origin of the native germplasm collected in Indonesia to develop SunPatiens, and the two parties have agreed on how the indigenous genetic resources will be used for the further development of SunPatiens. There are currently only a few cases in the world of such an agreement, based on the CBD in the category of horticultural plants, made between a resource-rich country and a commercial seed company. Greenhouse Grower contacted Sakata Seed CEO David Armstrong to provide context about this agreement, what it means […]
March 23, 2016
P. Allen Smith Says SunPatiens Are Hero Plants For Consumer Success
Plants that ensure consumer success with disease resistance bred into their genetics, and ease of use in a variety of conditions, are heroes for gardeners, especially beginners, and they should be celebrated and supported to promote gardening success and interest. These are the messages the award-winning designer, gardening, and lifestyle expert P. Allen Smith wants the horticulture industry to know, with the recent announcement of his expanded partnership with Sakata Seed. In an exclusive interview with Greenhouse Grower, P. Allen Smith describes his expanded partnership with Sakata Seed to promote SunPatiens and why the now 10-year-old series helps both novice and expert gardeners to be successful. Smith also collaborates with Sakata to promote the HomeGrown Collection of vegetables. SunPatiens Set Consumers Up For Success, Smith Says As a plantsman first, Smith has extensively trialed SunPatiens in his gardens at Moss Mountain Farm in Little Rock, AR, and says he is […]
March 15, 2016
Society Of American Florists Uses Social Media To Take Women’s Day To New Heights
SAF strategically promoted five key Facebook posts to expand its reach beyond its followers and prominently featured Women’s Day on its other consumer channels.
March 3, 2016
GrowIt! App Founders Look To Make Waves At The Chicago Flower & Garden Show
Mason Day and Seth Reed will hold a “Great Plant Debate” at the event, while updating the GrowIt! app with information on every plant featured at the show.
February 18, 2016
9 Tips To Maximize Your Greenhouse Vegetable Market Potential
Set yourself apart by sizing up your competition, evaluating your demographics, and putting customers first.
February 9, 2016
GrowIt! And MasterTag Partner To Enhance Plant Care Information On The GrowIt! App
The partnership allows MasterTag to provide plant care instructions to the wide catalog of plants available on GrowIt!, which helps consumers find plants in their area.
January 27, 2016
Costa Farms’ Season Premier Provides Sneak Peek At New Varieties For 2017
Costa Farms presented the 2016 Season Premier at its 2-acre Trial Gardens in Miami, FL, in the third week of January. The event showcases varieties from breeders of all sizes to growers and major retail buyers, providing a look at what genetics are coming to the market and how they’ll perform in retail settings and in the landscape, when consumers bring them home. The mild winter climate in South Florida allows Costa Farms’ Research and Development Department to simulate the spring growing conditions of various regions in the country. Because each group of visitors to Costa Farms’ Trial Gardens wants to see what the new plants look like in the environments that matter to them, Season Premier offers several areas within the Trial Gardens that highlight different ways to look at the wealth of new varieties. The New Product Showcase offers a way for retailers to see how plants will […]
January 26, 2016
Beekenkamp And Danziger Partner To Distribute Poinsettias In North America
Danziger is continuing to expand its portfolio of products to the U.S. market with the addition of poinsettia cuttings of Beekenkamp’s varieties.
January 21, 2016
How To Improve Consumer Interest In Indoor Foliage Plants
Researchers discover why there is decreasing consumer demand for indoor foliage plants and suggest ways to overcome hurdles to purchasing.