GrowIt! Logo

February 9, 2016

GrowIt! And MasterTag Partner To Enhance Plant Care Information On The GrowIt! App

The partnership allows MasterTag to provide plant care instructions to the wide catalog of plants available on GrowIt!, which helps consumers find plants in their area.

Read More

January 27, 2016

Costa Farms’ Season Premier Provides Sneak Peek At New Varieties For 2017

Costa Farms presented the 2016 Season Premier at its 2-acre Trial Gardens in Miami, FL, in the third week of January. The event showcases varieties from breeders of all sizes to growers and major retail buyers, providing a look at what genetics are coming to the market and how they’ll perform in retail settings and in the landscape, when consumers bring them home. The mild winter climate in South Florida allows Costa Farms’ Research and Development Department to simulate the spring growing conditions of various regions in the country. Because each group of visitors to Costa Farms’ Trial Gardens wants to see what the new plants look like in the environments that matter to them, Season Premier offers several areas within the Trial Gardens that highlight different ways to look at the wealth of new varieties. The New Product Showcase offers a way for retailers to see how plants will […]

Read More

January 26, 2016

Beekenkamp And Danziger Partner To Distribute Poinsettias In North America

Danziger is continuing to expand its portfolio of products to the U.S. market with the addition of poinsettia cuttings of Beekenkamp’s varieties.

Read More
Houseplant Featured Image

January 21, 2016

How To Improve Consumer Interest In Indoor Foliage Plants

Researchers discover why there is decreasing consumer demand for indoor foliage plants and suggest ways to overcome hurdles to purchasing.

Read More
Bee On Flower

December 29, 2015

Scotts Miracle-Gro To Fund 50 Pollinator Gardens In 2016

In an effort to help combat the loss of pollinator habitats in recent years, the Scotts Miracle-Gro Co. announced plans in mid-December for a year-long effort to improve consumer education about pollinators and promote the creation of backyard and urban habitats where they can thrive. The “Pollinator Promise” will fund the establishment of at least 50 pollinator gardens throughout the U.S. in 2016, as part of the company’s GRO1000 community gardening initiative. The GRO1000 initiative, now in its sixth year, partners with the U.S. Conference of Mayors, the Pollinator Stewardship Council, The Franklin Park Conservatory, and others, to promote the availability of additional grants for gardens and green spaces throughout the country. “The importance of pollinators is unquestionable and it is easier than most people think to create a habitat where they can thrive,” says Jim King, Senior Vice President of Corporate Affairs at Scotts Miracle-Gro. “The Pollinator Promise is […]

Read More
Viraj Puri (left) and Eric Hadley (right) of Gotham Greens with Martha Stewart (middle)

December 17, 2015

Congratulations To The 2015 Martha Stewart American Made Award Winners

Each year, Martha Stewart and the editors of Martha Stewart Living honor American entrepreneurs and small business owners for their dedication to producing innovative, high-quality products. This year, three companies from the green industry made the list.

Read More
Laura Drotleff

December 8, 2015

Develop New Habits To Change Your Greenhouse Business

Grower Homework: Don’t let your product mix become habit. Opportunities abound for the horticulture industry to evolve its reach beyond traditional plants. People have an inherent need to be in and around nature, and they’re looking for new ways to use plants, even if they don’t know it yet. Let’s study trends and habits to get ahead of the curve and create some new demand. Share your ideas by writing to me at [email protected] or tweet @Laura_GG_TGC. Over the past few years since I came back to work full time, I’ve been studying habits, and admittedly trying to change my own. As a full-time, working, married mother, I’m still getting used to the challenges of “having it all,” and I’ve reluctantly realized that changing my habits is an absolute must to maintain a sustainable level of sanity and success. Thus, I’ve been consuming books about habit, and how it plays […]

Read More

November 23, 2015

Content Marketing: Buzzword Or Here To Stay?

A solid content marketing strategy provides valuable information that educates your consumers and builds trust.

Read More
Gotham Greens Chicago Rooftop Greenhouse

November 23, 2015

Gotham Greens Expands Into Chicago With New Rooftop Greenhouse

Touted as the world’s largest rooftop greenhouse, the company’s fourth facility is its first outside of New York and will produce nearly 10 million annual crops of local, premium-quality leafy greens and herbs.

Read More

October 21, 2015

Dümmen Orange Creates Fashion With Flowers At Fashion Week Columbus

As a feature sponsor for Fashion Week Columbus in Ohio, Dümmen Orange North America made a statement with its flower genetics in the spotlight. This was the first time Dümmen Orange partnered with Fashion Week Columbus in its 2015 events, held the week of October 3-10, 2015. Fashion Week Columbus is a non-profit organization showcasing local and emerging fashion designers while providing scholarships to fashion design students. Each year, Fashion Week Columbus hosts a week of fashion-related events to feature local talent in the Columbus, Ohio area. “A leader in the floriculture industry, Dümmen Orange is committed to breeding, distributing and promoting superior flower genetics,” says Dümmen Orange Operations Manager Kate Santos. “To do this, we strive to be in touch with contemporaries in the lifestyle industries. A large focus of this mission is to translate trends from fashion.” With more than 500 working fashion designers in the Columbus market, […]

Read More

October 4, 2015

ePlantSource Adds 5 New Partner Companies

ePlantSource has announced an additional five companies that have been added to its partner distribution list. Not only do the additional partners offer more supplier options to ePlantSource customers, but the website now also provides a more diverse product list with the addition of bulbs, clematis and many new varieties. New partners added for the 2015 – 2016 season: A.D.R. Bulbs Lennon Farm Greenhouses Micandy Gardens Pacific Growers Roseville Farms “We make it a priority to respond to our customers, and we have had many requests for additional options and a more diverse product line, so we are continually evaluating suppliers that work well with our non-traditional approach to the sale of live goods,” says Gary Falkenstein, President and CEO of ePlantSource. “We feel that it is good for our company, our customers and the industry as a whole to keep looking forward and seeing how we can improve and expand how […]

Read More

October 2, 2015

How To Make Your Website More Google-Friendly

During a presentation at Cultivate’15 this past July, Katie Dubow of the Garden Media Group offered several tips on how you can use search engine optimization (SEO) tactics and Google’s search features and updates to your advantage.

Read More
[gravityform id="35" title="false" description="false"]