March 15, 2016
Society Of American Florists Uses Social Media To Take Women’s Day To New Heights
SAF strategically promoted five key Facebook posts to expand its reach beyond its followers and prominently featured Women’s Day on its other consumer channels.
March 3, 2016
GrowIt! App Founders Look To Make Waves At The Chicago Flower & Garden Show
Mason Day and Seth Reed will hold a “Great Plant Debate” at the event, while updating the GrowIt! app with information on every plant featured at the show.
February 18, 2016
9 Tips To Maximize Your Greenhouse Vegetable Market Potential
Set yourself apart by sizing up your competition, evaluating your demographics, and putting customers first.
February 9, 2016
GrowIt! And MasterTag Partner To Enhance Plant Care Information On The GrowIt! App
The partnership allows MasterTag to provide plant care instructions to the wide catalog of plants available on GrowIt!, which helps consumers find plants in their area.
January 27, 2016
Costa Farms’ Season Premier Provides Sneak Peek At New Varieties For 2017
Costa Farms presented the 2016 Season Premier at its 2-acre Trial Gardens in Miami, FL, in the third week of January. The event showcases varieties from breeders of all sizes to growers and major retail buyers, providing a look at what genetics are coming to the market and how they’ll perform in retail settings and in the landscape, when consumers bring them home. The mild winter climate in South Florida allows Costa Farms’ Research and Development Department to simulate the spring growing conditions of various regions in the country. Because each group of visitors to Costa Farms’ Trial Gardens wants to see what the new plants look like in the environments that matter to them, Season Premier offers several areas within the Trial Gardens that highlight different ways to look at the wealth of new varieties. The New Product Showcase offers a way for retailers to see how plants will […]
January 26, 2016
Beekenkamp And Danziger Partner To Distribute Poinsettias In North America
Danziger is continuing to expand its portfolio of products to the U.S. market with the addition of poinsettia cuttings of Beekenkamp’s varieties.
January 21, 2016
How To Improve Consumer Interest In Indoor Foliage Plants
Researchers discover why there is decreasing consumer demand for indoor foliage plants and suggest ways to overcome hurdles to purchasing.
December 29, 2015
Scotts Miracle-Gro To Fund 50 Pollinator Gardens In 2016
In an effort to help combat the loss of pollinator habitats in recent years, the Scotts Miracle-Gro Co. announced plans in mid-December for a year-long effort to improve consumer education about pollinators and promote the creation of backyard and urban habitats where they can thrive. The “Pollinator Promise” will fund the establishment of at least 50 pollinator gardens throughout the U.S. in 2016, as part of the company’s GRO1000 community gardening initiative. The GRO1000 initiative, now in its sixth year, partners with the U.S. Conference of Mayors, the Pollinator Stewardship Council, The Franklin Park Conservatory, and others, to promote the availability of additional grants for gardens and green spaces throughout the country. “The importance of pollinators is unquestionable and it is easier than most people think to create a habitat where they can thrive,” says Jim King, Senior Vice President of Corporate Affairs at Scotts Miracle-Gro. “The Pollinator Promise is […]
December 17, 2015
Congratulations To The 2015 Martha Stewart American Made Award Winners
Each year, Martha Stewart and the editors of Martha Stewart Living honor American entrepreneurs and small business owners for their dedication to producing innovative, high-quality products. This year, three companies from the green industry made the list.
December 8, 2015
Develop New Habits To Change Your Greenhouse Business
Grower Homework: Don’t let your product mix become habit. Opportunities abound for the horticulture industry to evolve its reach beyond traditional plants. People have an inherent need to be in and around nature, and they’re looking for new ways to use plants, even if they don’t know it yet. Let’s study trends and habits to get ahead of the curve and create some new demand. Share your ideas by writing to me at [email protected] or tweet @Laura_GG_TGC. Over the past few years since I came back to work full time, I’ve been studying habits, and admittedly trying to change my own. As a full-time, working, married mother, I’m still getting used to the challenges of “having it all,” and I’ve reluctantly realized that changing my habits is an absolute must to maintain a sustainable level of sanity and success. Thus, I’ve been consuming books about habit, and how it plays […]