July 28, 2011

Seeley Conference Reflection

The latest Seeley Conference at Cornell University offered dozens of takeaways on consumers. The one that stands out most, though, is arguably the simplest, yet it serves as a great reminder of the strides we need to make in positioning our products to consumers. The takeaway: People afford what they want. Just think about that notion and try to apply it to our products. Are we truly wanted? Sure, we heard how consumers stayed home during the recession and kept a closer eye on their spending. But we’re a spending nation – one that’s deeply in debt because of it – and one that’s more than willing to hand over $500 for the latest iPad, $400 for an Xbox 360 and hundreds of dollars for the brand-new smartphone. Do we need these things? Once we’ve introduced them into our lives, many of us would argue we couldn’t possibly live without […]

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July 27, 2011

MasterTag’s Accurate Ship and Invoice Promise

Most custom printers commonly overprint tags to ensure an accurate total volume. These overprints are regularly in the range of 10 to 15 percent over the total volume ordered. Instead of recycling the overprint, they ship and invoice you for the extra. MasterTag promises to ship up to the exact amount you ordered and invoice you for only that amount – no invoices for tags you didn’t order. This means it will be easier to manage your inventory, while reducing your costs when compared to tag companies who practice a standard of 10 percent overprinting and invoicing. For more information, visit MasterTag.com

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July 27, 2011

My Garden Insider From MasterTag

MasterTag, the originator and long-time leader in horticultural tagging solutions, is introducing an exciting new consumer website called MyGardenInsider.com. The site will offer gardeners a unique experience. Created by industry professionals, it provides an insider’s perspective on the horticulture industry integrated with clear instructional information, inspiring projects, beautiful images and a searchable library. MyGardenInsider.com takes plant care information far beyond what can be found on a typical horticulture tag. The website is designed to have a dialog with gardeners through social media and consumer surveys. It is mobile ready, and can be accessed via a Smartphone. To sign up for notification of the launch, go to MyGardenInsider.com.

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July 27, 2011

Greenheart Farms Launches Consumer Website

Greenheart Farms has created a consumer-friendly website for its My Bouquet collection. The site offers variety and growing information, care and maintenance tips, as well as a direct link to where the varieties can be purchased online. “This collection has grown tremendously over the past two years and we felt that we needed to take this program to the next level and reach the consumer,” says Layci Gragnani, ornamental marketing and sales director. “All of the marketing materials for the My Bouquet program were designed with the female consumer in mind using two popular colors, black and hot pink. This collection now has the complete package for the retailer.” In the next couple of months, how-to videos will be added to help educate gardeners on these seven varieties and how to care for them. The retail tags that accompany these varieties list the website address and have a QR (Quick […]

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July 27, 2011

Coordinates By MasterTag

MasterTag is partnering with industry pot producers to provide a high-impact combination of printed pots and tags for a great retail display. Decide on your own design, shape and pot size. MasterTag will coordinate the rest. Create a brand identity, a unique retail program or a retail display that gets noticed. Coordinates will provide gardeners with the best possible combination of information, graphics and photos not possible on a tag or pot alone. For more information, visit MasterTag.com

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July 27, 2011

SnapTag From MasterTag

MasterTag has introduced a new multipurpose, high value tag consumers will love. The patented SnapTag is like no other on the market today. It serves multiple consumer needs for tag uses. It’s actually, two tags in one. MasterTag research has shown 62 percent of people want to keep the tag for future reference. Yet 66 percent also want to put the tag next to the plant. The SnapTag fulfills both needs. Gardeners just snap off the plant marker and place it in the garden for plant identification, then keep the remaining image and care text. For more information, visit MasterTag.com.

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July 21, 2011

New Twist To Walmart’s Calla Lily Program

Top 100 Grower Garden State Growers of Pittstown, N.J., has partnered with Walmart to join the fight against breast cancer. Garden State’s 6-inch pink calla lilies will be sold in select Wal-Mart stores this October. Between October 1-15, Garden State will donate no less than $50,000 to Susan G. Komen for the Cure in connection to the calla lily program.   "We are thrilled to partner with Walmart to give our consumers another way to help win the fight against breast cancer,” says Kristine Lonergan Garden State’s director of sales and marketing. “Growing beautiful flowers is the heart of our business, and we are proud to be able to create a product that will help Susan G. Komen for the Cure in its efforts to enhance awareness and find the cures for breast cancer.  “We are committed to organizations such as Susan G. Komen for the Cure that deliver the same […]

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July 18, 2011

Are You Willing To Try Something Crazy To Stay In Business?

The OFA Grower Town Hall—it is a great time to get together and talk about all the revolutionary things we can do to change the industry. But are these changes being made? It seemed to me that some people in the room this year want to try new things, and some people want to keep on selling the same old products and using tired marketing. I heard a lot of talk about what we have to get consumers to do— come into our stores, appreciate perennial color and texture, connect with the earth, value the product this industry creates. Truthfully, those are some pretty tall orders to fill. You can be exactly the solution the consumer needs for cleaner air and a more peaceful life, but if they don’t get the message, you don’t make the sale. You, as a product provider, need to give the consumer something they want. So now […]

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July 13, 2011

Toasting 10 Years of America In Bloom

There’s nothing like a mimosa on a Monday morning, especially if you’re toasting the success of the America In Bloom (AIB) program–a national campaign that is enhancing communities from coast to coast by promoting public plantings. AIB is an independent nonprofit organization hosted and managed by OFA in Columbus with a volunteer board of directors and volunteer judges who visit, evaluate and mentor cities in the national AIB competition. To commemorate the 10-year milestone, the AIB board of directors hosted an appreciation breakfast to thank sponsors and individuals for their support. While AIB President Marvin Miller provided a comprehensive update of all AIB has achieved and is doing today, Bobby Barnitz of Bob’s Market & Greenhouses shared his experiences beautifying towns and getting them involved in AIB. “As a business in the industry, we feel it’s our duty to promote the industry and what better way is there than beautifying […]

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July 10, 2011

Details On MasterTag’s MyGardenInsider.com

MasterTag is showing off its new consumer-facing website, MyGardenInsider.com, on the trade show floor at the OFA Short Course. Gerry Giorgio, the creative director of MasterTag, says the website will be online this fall. MyGardenInsider.com is designed for idea-sharing with consumers. Among the website’s highlights includes sections called Into The Kitchen and Whaddya Thinkin? Recipes will be available under the Into The Kitchen Header, and Whaddya Thinking is an area of the website that allows MasterTag to survey consumers and later share trends with consumers. “We designed this site to be a dialogue with consumers,” Giorgio says. MyGardenInsider.com is already on Facebook and Twitter. The plan is to print the website on MasterTag tags and labels and direct consumers to the site via QR codes.

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July 10, 2011

Refreshing The Bulb Market With Dig. Drop. Done.

Marcy represents the harried mother with lots of responsibilities and little time. Juliana is a young, urban fashionista without a yard and Evelyn is an empty nester with plenty of gardening experience. Are you a Marcy, a Juliana or an Evelyn? The Dig. Drop. Done. marketing campaign hopes that consumers will relate to these three personalities, which have been created as part of the campaign to promote the North American flowering bulb market. The Dig.Drop.Done. marketing campaign will hit consumers this summer. “Dig.Drop.Done signifies the need for simplicity in consumers’ lives,” says Henk Westerhof, chairman of Anthos, the Royal Trade Association for Nursery Stock and Flower Bulbs, headquartered in Hillegom, the Netherlands. “Expanding this market will require that we fit into their busy lives as they currently exist, not as we want them to be.” The campaign is sponsored by the Dig.Drop.Done Foundation (affiliates of Anthos), the International Flower Bulb […]

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June 30, 2011

Suds Leads Live Goods At Home Depot

Midwest buyer Bob “Suds” Sedlatschek just got promoted to Divisional Merchandise Manager, the top position directing live goods sales. He replaces Don Blume, who is moving to Home Depot’s building materials division, a large category which covers roofing, drywall, concrete, ladders, gutters and more. Sedlatschek has been very popular with growers and influential as he has risen through Home Depot’s ranks. He is the one who really got behind the Proven Winners brand in his region, which led to it becoming a national premium program for Home Depot. He also represented large retailers on our Medal of Excellence panel in 2009.

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