October 2, 2014
How To Measure The Success Of Your Digital Marketing
Take a look at these metrics in your digital marketing to see if you’re connecting with your audience or just adding to the clutter.
September 26, 2014
How To Get The Digital Generation Into The Garden: Garden Media’s Guide To Marketing To Millennials
Capture millennials’ gardening interests with these marketing tips.
September 9, 2014
Shinoda Foundation Contributes Nearly $15,000 In Scholarships And Grants
Based in California, the Joseph Shinoda Memorial Foundation's mission is to encourage educational opportunities for young people interested in entering the industry. Since 1965, the foundation has awarded $790,000 to more than 660 undergraduate floriculture students.
September 9, 2014
Grand Gardening Show On Mackinac Island Draws Huge Audience, Again
Dates are already set for Proven Winners' 2015 Grand Garden Show after the great response the 2014 show received in late August.
August 27, 2014
New Gardening App GrowIt Connects Community Of Gardeners In Local Areas
Thanks to Ball Horticultural Co.’s Mason Day and Seth Reed, gardeners can now share photos of their plants, interact with other growers and learn about what grows best in their area with the duos new app, GrowIt!
August 13, 2014
Kelly Norris Talks Gen X And Y And Future Of Gardening At Cultivate’14
In a talk at Cultivate'14, Gardening With a Y - Getting To Know Your Customers, Kelly Norris of the Greater Des Moines Botanical Garden touched on the issues surrounding Generation X and Y gardeners, and what the future holds for horticulture.
July 29, 2014
“Social Media Is The New Garden Fence,” And Other Advice From Keynote Speaker P. Allen Smith At Cultivate’14
The gardening guru, television personality, philanthropist and motivational speaker urged growers, retailers, landscapers and florists to use social media to engage the next generation of buyers, and to invest in developing their respective audiences.
July 18, 2014
Should You Be Selling Plants And Products Online?
It’s a loaded question, and one that you can’t answer overnight, but if you haven’t at least considered whether or not you should be selling plants and products online, you should devote some time to deciding if it is right for your business.
July 3, 2014
Bailey Nurseries Wins the 2014 Medal Of Excellence For Marketing
Its famous Endless Summer hydrangea not only transformed the Midwest nursery, it also ushered in a new era of point-of-purchase marketing and high-octane variety launches.
June 27, 2014
Perennial Combination Planters Sell
Corso’s Perennials, a member of the Lowe’s Growers Council for perennials for about five years, is a heavy supplier of Lowes’ perennial stock in the Ohio-Michigan region. Lowe’s counts on its vendors for new ways to expand its consumer base, and Corso’s pre-made, perennial combination planters are another way the operation has been contributing to the retailer’s growth. Ranging in price from $24.98 to $49.98, these planters are a favorite among consumers because the work is already done for them. Corso’s supplies about 15 different combinations each year. Shade begonias and grasses are the most popular this season. “We try to use something for height, something for filler and something for spiller,” says Gus Corso, president of Corso’s Perennials. “We like to get three different elevations, different colors and textures, ornamental grasses and nice planters to create a quality product that someone can just buy and display.” Coro says sometimes it’s tricky to get the right […]