June 18, 2014

Marketing Ideas From California Spring Trials You Can Use

Retailers often look to their plant suppliers for ideas of how to increase their plants sales with smart marketing plans. The California Spring Trials were packed with great concepts you can pass along to your customers.

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Carol Miller

June 3, 2014

Consumer Success Is Key To Industry Success [Opinion]

Many breeders are aware of the problem and are striving to ensure that plants in a customer’s home garden will live up to the visual appeal the plant has on a store display bench. A lot of the resulting plants were on display in California.

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Facebook's Boosted Post

June 3, 2014

Is Facebook’s Free Ride For Marketers Over?

With changes to the Facebook newsfeed algorithm, Page posts are losing their reach. Will ads be the only way to find an audience now?

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June 3, 2014

Industry Is Taking The Next Steps Toward Improved Pollinator Health, Reardon Says

Specialty agriculture has an enormous role to play in improving pollinator health. Here is what growers can expect to see from government agencies and industry associations.

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June 3, 2014

Active Grower Voices Are Invaluable To Retailers, Consumers, Drotleff Says [Editorial]

Creating our own advocacy is an important tool in areas like presenting science-based knowledge about pollinator health, and informing the public about how growers already preserve natural resources through responsible practices like integrated pest management (IPM), water reclamation and recycling, plastic recycling and sustainability initiatives.

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May 29, 2014

Sakata Donates Plants And Flowers To Support Salinas Fair

Sakata Seed America, Inc. continued its support for the annual Salinas Valley Fair by donating thousands of show plants from the California Spring Trials for fairground beautification. This year marks the 70th anniversary of the agriculture tradition.

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May 14, 2014

American Floral Endowment’s “Murder, Sex, Greed” Video Earns Second Communications Award

AFE earned its second major industry award, the Gold Circle Award from the Center for Association Leadership (ASAE), for its original "Murder, Sex and Greed" animated video, developed to educate the floriculture industry about the positive impacts of AFE on critical industry problems.

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May 13, 2014

Slowflowers.com Offers Free Online Directory to American-Grown Flowers

Consumers in search of local, seasonal and sustainable cut flowers now have a one-stop destination to find American-grown bouquets and blooms. Slowflowers.com is a free online directory designed to connect flower lovers with floral retailers, designers and studios that support and sell seasonal, locally-grown and domestic flowers.

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Pansy 'Cool Wave Blueberry Swirl'

May 12, 2014

Eco-labeling: Study Shows Which Terms Are Effective In Marketing Ornamental Plants

Consumers are most interested in locally produced plants and biodegradable or compostable pots.

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May 7, 2014

Ball Seed Selects Three Winners Of Its Ball WebTrack Contest

Ball Seed has announced the selection of three entries from its WebTrack "winWIN" contest. The lucky growers will receive pizza party luncheons for their entire staff.

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May 5, 2014

2014 American Garden Award Contest Voting Is Now Open To Public

American Garden Award (AGA) is inviting the public to vote now in its 2014 contest. Thirty-two prestigious public gardens are participating in the nation’s only flower popularity contest. The American Garden Award is a unique opportunity for the horticulture industry as well as the general public to view, choose and vote on a specific flower that they think has the most appealing garden characteristics.

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